The rise in youth markets – “transforming town and city centres with the creativity of young people”

16_HelenNesta-1024x768

Credit: National Market Traders Federation (NMTF)

By Heather Cameron

As we recently reported, despite being around for centuries, and following a decline during the recession, traditional retail markets have experienced something of a revival in recent years, with a new generation of innovative young traders coming to the fore.

Latest figures indicate the sector has a collective turnover of £2.7 billion a year from around 32,000 market traders – a gradual increase of around £200 million year on year since 2013.

The last five years has also witnessed the emergence of youth markets and ‘The Teenage Market’ initiative, which are generating income for young people and teaching them valuable entrepreneurial lessons, as well as transforming town and city centres.

Specialist market boom

But this revival is not wholly in the traditional sense of the market sector. Young people entering the sector tend to trade at festivals, fairs and shows rather than traditional markets, contributing to a specialist market boom.

According to a recent survey of the sector by the National Association of British Market Authorities (NABMA), new trends in the most successful product lines – hot and cold food and drink, baked goods, handmade crafts, fruit and vegetables and mobile phone accessories – have fuelled this growth.

Festivals and shows, which are popular with a younger demographic, are increasing in both size and frequency across the UK. Many of these events also take place out of the traditional season.

Such new trends do not come without their challenges, however, as NABMA’s survey also highlighted. Traders reported escalating pitch fees, poor pitch locations and never-ending paperwork. But despite these drawbacks, traders have reported huge returns at such events, where they can turn over tens of thousands of pounds.

Both NABMA and the National Market Traders Federation (NMTF) agree that the sector needs to embrace these new trends and act to engage this new generation of entrepreneurs.

Youth markets

Indeed, national initiatives in support of youth markets have emerged in recent years to do just that.

This September will see the fifth National Youth Market take place in Manchester, an annual event run by the NMTF in partnership with Manchester Markets. Young people between the age of 16 and 30 from all over the UK trade at this event, showcasing their entrepreneurial talent.

The NMTF also supports traditional market organisers to run specialist markets aimed specifically at young people. Many towns and cities from across the UK have launched their own youth markets, such as those in Manchester and Cambridge, with over 100 such events taking place every year.

Also in its fifth year, is The Teenage Marketa fast-growing national initiative that’s transforming town and city centres with the creativity of young people”. This initiative provides a free platform for young people to trade at specially organised events. In addition to the retail offer, it also provides a platform for young performers to showcase their talents

Created by two teenage brothers from Stockport to support their town’s large population of young people, The Teenage Market initiative has quickly expanded across the country with thousands of young people taking part in events. Following the success of the first event, it was quickly recognised that the initiative could play an important role in the town’s regeneration strategy; a role which was highlighted by Mary Portas in her 2011 review of high streets.

Revitalising town centres

According to Portas, “Markets are a fantastic way to bring a town to life… I believe markets can serve as fundamental traffic drivers back to our high streets.” And one of her recommendations was to build upon current successful initiatives “to help attract young entrepreneurs to markets and really start building the innovative markets of the future.”

Indeed, the positive benefits for the towns and cities running The Teenage Market events include a rise in footfall, an increase in spend in the local area and a rise in the number of visitors to their local market.

Not only this, but the fusion of retail and live performances has succeeded in attracting a new generation of shoppers and visitors to local markets, helping to breathe new life into town and city centres.

Final thoughts

In an era of online shopping and declining high streets, the fact that local markets led by a new generation of traders are flourishing can only be a good thing.

And with an ageing population of traders, it is arguably now more important than ever to encourage young traders in order to secure the future prosperity of the markets industry.


If you enjoyed this blog post, you may also like our previous post on street markets.

Follow us on Twitter to see what developments in public and social policy are interesting our research team.

Accelerated development: do Simplified Planning Zones work?

The Hillington Park SPZ has accelerated a number of developments, including a “motorbike village”.

by Donna Gardiner

A simplified planning zone (SPZ) is a designated area where the need to apply for planning permission for certain types of development is removed so long as the development complies with a range of pre-specified conditions.

Although the SPZ concept has been around since the 1970s, the idea has never really taken off, and there are very few SPZs in the UK.

However, in the last 12 months there have been some signs of renewed interest in the concept.  As part of the current review of the planning system, the Scottish Government has shown considerable enthusiasm for the potential of SPZs to address the housing crisis and support economic development.

In their most recent position statement, they state:

Zoning has potential to unlock significant areas for housing development, including by supporting alternative delivery models such as custom and self-build. This could also support wider objectives including business development and town centre renewal

Indeed, the Scottish Government recently committed £120,000 to help four local authorities develop pilot SPZs for housing development in Aberdeenshire, Argyll & Bute, Dumfries and Galloway, and North Ayrshire.

There are also plans underway for the creation of two new SPZs in Scotland.  In Aberdeenshire, councillors have agreed that planning officers should begin the statutory process for the creation of an SPZ for industrial and commercial activity in the south of Peterhead. The SPZ aims to strengthen the town’s position as a key strategic investment location, and complement work to regenerate the town centre.

At the other end of the country, in the Scottish Borders, a consultation has recently closed on the creation of an SPZ in Tweedbank – the new Central Borders Business Park.  The scheme aims to capitalise on the opportunities brought about by the Borders Railway, and is likely to receive additional funding as part of the recently agreed Edinburgh and South East Scotland City Region Deal.

While there is enthusiasm for the Tweedbank SPZ, East Berwickshire councillor Jim Fullerton notes: “The question of the viability of this project has to be recorded. Enthusiasm is one thing, but evidence of it being viable is the key.”

Viability

So what is the evidence on the viability of SPZ’s?  In theory, SPZs can offer a number of benefits for both the developer and the planning authority, including:

  • removal of the ‘planning hurdle’ and associated fees
  • faster decision making and accelerated development
  • greater certainty for developers and stakeholders
  • simplified planning control
  • reduces the need for repetitive planning applications
  • saves time and costs both for organisations and the local planning authority
  • offers more flexibility than a masterplan
  • attracts investment
  • can help to promote the reuse of existing space

However, while there are equivalent mechanisms in other countries, there are currently only two other operational SPZs in Scotland – Hillington Industrial Estate and Renfrew High Street.  They are widely considered a success, with Scottish Planner concluding that:

Both projects are a good example of how planning professionals, working with commercial stakeholders, can cooperate successfully in finding new ways to encourage sustainable economic growth.

Case study: Glasgow City Council and Hillington

In 2014, the first SPZ in Scotland in 20 years – the Hillington Park SPZ – was established by a partnership between Glasgow City Council and Renfrewshire Council.

The award-winning SPZ allows the landowner to increase space at the site by around 85,000 square metres, as long as proposals conform to the conditions set out in the SPZ scheme.

The SPZ is valid for 10 years.  So far, it has triggered around 20,000 square metres of development and attracted around £20 million pounds of investment.  Not only has it helped to promote the reuse of existing space, such as the obsolete Rolls Royce plant, it claims to have given the area a commercial advantage in attracting inward investment.

Jamie Cumming, the director of Hillington Park, said: “Our SPZ status means that new developments like the ‘motorbike village’ with Ducati Glasgow, Triumph Glasgow and West Coast Harley-Davidson as well as Lookers plc’s new Volvo and Jaguar showrooms and our own Evolution Court manufacturing and logistics development can be accelerated with an anticipated build time of just 10 months.”

Case study: Renfrew Town Centre

Building on the success of the SPZ at Hillington, in 2015 Renfrewshire council created the Renfrew Town Centre SPZ Scotland’s first SPZ focusing on town centres.  Renfrew is a “small, but vibrant” town centre. The SPZ aims to support existing businesses, encourage new businesses, and increase the number of people living within the town centre by supporting the re-use of vacant property on upper floors.

The scheme has been hailed as an excellent example of the Town Centre First principle.

According to Scottish Planner: “The scheme has been well received and offers simplicity to businesses who can invest in the town centre knowing that they can change the use of premises and upgrade the shop front without having to apply for planning permission”.

Challenges

However, SPZs are not without their challenges.  These include the initial costs of establishing the SPZ, which can vary significantly depending on the size and complexity of the scheme.  There is also the need to ensure that the SPZ is ‘future-proofed’ – so that it is still relevant throughout the duration of its life (usually 10 years).  It is also important that those establishing an SPZ address the perception held by many that the relaxed planning rules associated with SPZs will result in poor design or compromise environmental impact.

Future directions

In addition to the pilot SPZs, the Scottish Government has commissioned Ryden (in association with Brodies) to undertake research to assess the potential for a more flexible and more widely applicable land use zoning mechanism than SPZs provide at present.  The research will inform the Government’s final proposals.

The research team at Idox will be following the revival of SPZs in Scotland with interest.

It’s a kind of magic: how green infrastructure is changing landscapes and lives

Daisies in Victoria Park sent in by Fiona Ann Patterson

Victoria Park, Belfast. Image: Fiona Ann Paterson

The greatest change happening to the face of our planet is the rapid growth of urban areas. Every ten years, an area the size of Britain is colonised by urban development, and by 2050 two-thirds of the world’s population will be living in urban areas. This urban growth is already having a profound impact: while cities occupy 2% of the world’s surface, they consume 75% of the Earth’s natural resources and produce 75% of global CO2 emissions.

Last month’s Central Scotland Green Network (CSGN) forum in Edinburgh explored how green infrastructure projects can help cities and towns repair the damage of urbanisation, while making urban areas more healthy and prosperous places for the people who live there.

The importance of green infrastructure

Green infrastructure includes elements such as parks and gardens, woodland and wetlands, canals and cycle paths. It’s a natural life support system that can play a key role in helping urban areas adapt to and mitigate climate change.

Three projects showcased at the CSGN forum admirably demonstrated how green infrastructure can benefit the environment, the economy, large cities and local communities.

Milan: building forests in the sky
Francesca Cesa Bianci, senior architect at Stefano Boeri Architects in Milan described a ground-breaking project in her city, called Bosco Verticale – the Vertical Forest.

She explained that, while urban growth cannot be stopped, it is possible to build cities more in harmony with nature. The Vertical Forest project is a response to this challenge.

Almost 800 trees and 5000 shrubs have been planted on the balconies of two residential towers built on a brownfield site in central Milan. The result is visually striking, but even more outstanding is the greenery’s environmental impact. The two towers absorb 30 tons of CO2 per year and produce 19 tons of oxygen a day. Noise and heat are also reduced and the buildings now provide habitat for more than 20 species of birds.

The Bosco Verticale idea is now spreading beyond Italy, with similar projects in Albania, Switzerland and China. Some municipalities in China are also exploring the idea of entire cities composed of vertical forests – which could bring significant benefits to urban areas where air pollution is a hidden killer.

Belfast: telling a different story

East Belfast is an area of multiple deprivation, with some of the worst levels of physical and mental health in Europe, low educational attainment and a deprived physical environment. The 2014 edition of the Rough Guide to Ireland warned readers that it was “inadvisable” to visit the area.

That scenario is now changing, thanks largely to a green infrastructure project. Wendy Langham, Programme Manager for the EastSide Partnership, outlined to the CSGN forum how the Connswater Community Greenway  (CCG) is changing lives and changing the way people think about the area.

Wiggle-8713

Connswater Community Greenway Image: EastSide Partnership, Belfast

Funded by the Big Lottery Fund, Belfast City Council and the Northern Ireland Executive, two major phases of development have created a 9km linear park with 16km of walking and cycling routes, 30 new or improved bridges crossing over three rivers, and works to deliver elements of Belfast’s Flood Alleviation scheme and improve water quality.

An ongoing assessment of the project has estimated the potential economic return of the CCG to be up to 14 times the investment. The flood alleviation investment of £11.7m has saved an estimated £54.7m.

The study also highlighted the wider benefits of the project:

“We have shown that environmental interventions, such as the Connswater Community Greenway, could be a cost-effective way to increase physical activity levels, prevent major chronic diseases and decrease healthcare expenditure. In addition, the Greenway may have benefits beyond health such as reductions in traffic and carbon emissions, crime and improvements in safety.”

The project has been keen to tell a different story about East Belfast from the negative narrative so long associated with the area. Celebrating local heroes, the project has developed a public square named in honour of author C.S. Lewis, while a Van Morrison music trail has attracted locals and tourists to the area.

Wendy explained that the project is far from finished, and has ambitious plans for the future. She concluded with a quotation from Michelangelo that captures the spirit of the project:

“The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark.”

Copenhagen: connecting people with nature

For many years, the Danish capital has been the envy of cyclists the world over. But now, the city’s well-developed network of on-road cycling routes is being supplemented by a new set of ‘green cycle routes’. Winding through parks, open spaces, woodlands and other habitats, the new paths will give cyclists and pedestrians safe and enjoyable access to nature.

Niels Jensen, traffic planner with the City of Copenhagen, explained that the first of these green cycle routes opened in 2012, and a further 23 routes are planned, covering an area of over 100km. One of the routes connects central Copenhagen with the suburban town of Albertslund, 22 km outside the city, while another follows the course of an abandoned railway line.

Albertslund Bikeway

Albertslund Green Cycleway. Image: Soren Rud/LifeExhibitions. Further information – Copenhagen Green

Niels acknowledged that the investment in the project is significant – €20.7 million, But Copenhagen believes the benefits are worth the money,with more non-cyclists – including children – taking to bikes, using safe, direct and unpolluted connections. Since 2012, the first two routes have experienced a growth in the number of bicycle users of 61% and 34% respectively. The project expects to see a 25% increase in cycling traffic by 2025, advancing Copenhagen’s ambition to be the best cycling city in the world.

Conclusion

In her keynote speech to the CSGN forum, Scottish Government minister Roseanna Cunningham described the transformation achieved by green infrastructure as “magical”. She highlighted the examples of a project that will transform a landfill site in Glasgow into a community woodland, and another programme to improve mental health by bringing people into contact with woodlands and forests.

These projects, and those showcased during the CSGN forum demonstrate that our urbanising world need not be a concrete jungle, and that the benefits of green infrastructure go far beyond its face value.

Orangefield Park Celebrations

Orangefield Park, Belfast Image: EastSide Partnership, Belfast


Further reading on green spaces in our blog

Supporting markets to survive and thrive

For around a thousand years, the London Borough Market has existed in one form or another.  It has survived fire, flood, plague and war – and on the 3rd of June this year, a terrorist attack.  The market has since reopened, with traders determined to continue their work and serve the local community.

Although many markets are a historic part of their host towns and cities, they are far from being relics.  Indeed, in recent years markets have experienced something of a revival.  In London alone, since 2010, the number of street markets has grown from 162 to over 250.

There are clear reasons for this – markets offer consumers and traders a number of benefits, and they make significant contributions to the economic, social and political health of towns and cities.

Economic impact of markets

Indeed, in 2015, the Institute of Place Management (IPM) conducted a comprehensive review of the impact of markets and found that markets not only have a significant turnover, they also impact indirectly on the wider economy – meaning that the £3.5 billion turnover directly attributable to retail markets is actually worth around £10.5 billion to the UK economy.

The Portas review in 2011 hailed markets as a potential saviour of the high street.  Indeed, the IPM review supports this, reporting that markets can help to increase town centre footfall by up to 25%.  This has significant economic potential.  In London, market visitors spend around £752 million per annum in nearby shop-based retailers.

Markets were also found to:

  • act as a significant employer, both nationally and at the local level
  • support intergenerational economic mobility (through family-owned businesses)
  • support the development of entrepreneurial skills in young people through ‘youth markets’
  • act as business incubators and support business formation due to their low barriers to entry, for example, enabling migrants to set up their own businesses
  • enable small businesses to reach larger businesses whom they can supply, and support other local businesses, such as farmers.
  • encourage high street diversity and create a distinct ‘identity’ for high streets
  • promote high street resilience, as they are flexible and able to respond quickly to changing demands.
  • help to utilise vacant and underused spaces within high streets
  • attract tourists, who are drawn to them because they are “unique, quirky, unusual”

Wider benefits

Markets also have a number of social purposes.  They are important places of social interaction, which facilitate community cohesion and social inclusion.  Markets can also help to improve public health and quality of life through the provision of fresh, quality produce at lower price points, which may be particularly beneficial for low-income families.

From an environmental perspective, there are also a number of benefits arising from the sale and purchase of locally produced products, including reducing pollution associated with high ‘food miles’ and reducing the need for consumers to travel to out-of-town sites, such as large retail parks, in order to make their purchases.

Challenges

Although there is overwhelming evidence that almost every street, food and farmer’s market is an invaluable asset to its local community, markets still face a number of very real threats.  These include:

  • the rise of out-of-town shopping centres, the dominance of big supermarkets, and the popularity of online shopping
  • planning and regulatory regimes that do not allow for, or restrict, the expansion or establishment of markets
  • a lack of support for markets or poor management by local authorities
  • high land values making it difficult for markets to be established

As many markets are a lifeline for areas experiencing deprivation, it is important that they receive the support that they require to survive and flourish.

Promoting and supporting markets

So, what can be done to support markets?  Earlier this year, the Mayor of London, Sadiq Khan, announced plans to establish the London Markets Board – a team of experts tasked with delivering a London markets strategy, and work to preserve and promote London’s increasing number of markets.

On a wider scale, NABMA (National Association of British Market Authorities) and the National Market Traders Federation recently published a ‘five-year manifesto’, which made a number of recommendations for ways to support markets.

A key recommendation is that local authorities work to raise the profile of markets.  There are many market-focused national initiatives such as Love Your Local Market, the National Youth Market, and the Great British Market Awards, which local authorities can become involved in.

The Love Your Local Market campaign, for example, is an annual event, established in 2012, which brings together markets across the UK.  It aims to build affection and support for markets in local communities, and offers free or subsidised pitches to start-ups to test trading conditions.  In 2013, it increased footfall in participating town centres by 10%.

Other recommendations to support markets include:

  • greater recognition of the role of markets in local economies, jobs and growth, as well as in civic local society
  • ensuring that retail markets have a voice in policy making that affects them, including planning and town centre management
  • further lifting the current burden of business rates for SMEs
  • supporting greater awareness of the sector’s employment opportunities including apprenticeships, platforms for self-employment and training hubs
  • developing and supporting sector-led initiatives that aim to support entrepreneurship and increase the amount of businesses on markets, and support them digitally
  • encouraging schools and further education establishments to work with market operators to enable people entering the labour market to embrace markets as a possible career

There are some promising signs.  Around £90 million has been invested into improving markets since 2014, and an increasing number of local authorities are making them central to town centre plans and regeneration activity.

By promoting and supporting markets in this way, the economic, social and environmental benefits can be maximised. As the 2015 review of markets underlines: “markets are an important asset to a location, and their future cannot be left to chance.”

Destination stations: the role of railways in regeneration

King’s Cross Station, London © User:Colin / Wikimedia Commons, via Wikimedia Commons

From Roman roads, to Victorian ‘cathedrals of steam’, transport has played a pivotal role in the development of societies and economies throughout history.

Today, rising energy prices, road congestion, and climate change, as well as reduced household sizes and an increased demand for urban living have put the potential benefits of urban transport hubs back in the spotlight.

Transit-orientated development

Transit-orientated development (TOD) is one response. An American-concept, it involves the creation of high-density mixed-use developments around a transit station or stop, such as a railway station, usually within a half-mile radius (a 10-minute walk approximately).  It may include office space, retail, leisure facilities and housing, as well as public areas and green space, and a variety of public transport options.

The aim is to create attractive, diverse, walkable places.  TOD can also help to significantly reduce traffic congestion and air pollution.

Stations as ‘destinations’

In Europe, TOD has yet to ‘catch on’. However, it shares many similar principles with the increasingly popular concept of developing railway stations as destinations in their own right – for shopping, working and socialising.  Railways often form an important part of a town or city centre, and the combination of transport node and central location has the potential to attract people in great numbers.

The redevelopment of London King’s Cross station and the surrounding industrial wasteland made it one of the first ‘destination stations’ in the UK.  Around the station, new homes, shops, offices, galleries, bars, restaurants, a hotel, schools and a university were created, along with 20 new streets, 10 new public parks and squares, and 26 acres of open space.  In fact, the redevelopment was on such a scale that the area now has its own postcode – N1C.

Some other key examples of newly developed ‘destination stations’ in the UK include Manchester Victoria Station and Birmingham New Street Station. Network Rail last year stated that they intend to create many more such ‘destination stations’.

Economic and social benefits

As well as environmental benefits such as reduced air pollution and traffic congestion, mixed-use developments in and around railway stations can help meet housing demand, and spur the economic and social regeneration of their surrounding communities.  Particular benefits can include:

  • Improved passenger experience/satisfaction
  • Attracting more businesses into an area
  • Improving the supply of labour for businesses
  • New job creation
  • Increased demand for food, retail and leisure facilities from greater numbers of commuters, residents and workers
  • Helping high streets to compete with online retailers and out of town developments
  • Contributing to public health goals through increased walkability of areas
  • Making good use of previously inaccessible/waste land

Government support

There is strong government support for delivering improvements around railway stations.

The recent Housing white paper recognises the regenerative potential of railway stations, viewing them as key anchors for the next generation of urban housing developments.

Two new sources of funding for railway station developments have also recently been announced: the second round of the New Stations Fund – a £20 million pot to build new stations or reopen previously closed stations; and the Station Regeneration programme – which aims to develop railway stations and surrounding land, while delivering up to 10,000 new homes.

Alongside this, there are also plans to release large amounts of unused railway land for housing – enough to build 12,000 houses across 200 sites.

Large and small

In addition to developments focused around one particular station or city, there are also a number of major railway-based infrastructure projects currently taking place.  Among these are the Edinburgh-Glasgow Improvement Programme (including recently approved plans to redevelop Glasgow Queen Street station), Great Western Electrification, Crossrail and HS2.  All of these have the potential to catalyse regeneration in their surrounding areas.

At the opposite end of the spectrum, there are also a number of successful smaller scale regeneration projects involving railways.

Addressing the challenges

The development of railway sites can pose a number of challenges, including contaminated land, fragmented land ownership and reconciling short-term economic development goals with the longer time scales necessary in larger infrastructure projects.

However, according to James Harris, a policy officer at the Royal Town Planning Institute, planners are ‘uniquely’ placed to work with landowners, infrastructure providers, developers and the local community to help deliver a strategic vision for these locations.

Planners should also be flexible and creative in their approach towards station redevelopments, focusing on outcomes rather than processes, says David Crook, assistant director of station regeneration at the Department for Business, Energy and Industrial Strategy’s Cities and Local Growth Unit.  In doing so, he says, planners can help make a station regeneration project ‘more than the sum of its parts’.


Follow us on Twitter to see what developments in public and social policy are interesting our research team. If you enjoyed this article, you may also be interested in our blog post ‘Reimagining travel: how can data technologies create better journeys?

Famous last words? Is this the beginning of the end for city slogans?

How do you sum up a city in a slogan? The simple answer is that you can’t. But that hasn’t stopped towns and cities around the world trying to encapsulate their essence in a few well-chosen (or sometimes ill-chosen) words.

For some, a slogan is a fun way to show that a town or city is a great place to live, work and visit. American municipalities that proclaim themselves to be “The Best Town on Earth” (Madisonville, Kentucky), or “The Toothpick Capital of the World (Strong, Maine) are doing so with their civic tongues firmly in cheek.

But for many towns and cities, slogan making is a serious business that requires considerable amounts of time, money and brainpower to come up with something that highlights communities as worth visiting and investing in.

And for some cities, a slogan can mean the difference between success and failure.

How a slogan saved a city

New York City today is a lively, attractive place that’s proud to trumpet its cultural, architectural, retail and culinary attractions to residents and tourists alike. Things were very different in the 1970s. Years of financial mismanagement and neglect had given New York a reputation for grime, crime, drugs and disrepair. By the mid-70s, the city’s image was in tatters.

The turning point came with a campaign promoting one of New York’s enduring strong points – its theatre district. A television advert featuring Broadway stars launched the campaign on Valentine’s Day 1978. Its message was short and sweet: I ❤ NY.

As Newsweek reported, the campaign was an overnight success:

“There were some 93,800 requests for the tourism brochure after the commercials aired. Hotel occupancy in New York City hit 90%, year-on-year earnings from travel activity shot up nearly 20 percent.”

Forty years later, I ❤ NY still has pulling power:

Walk around Manhattan today and you’ll find pretty much every store that caters to tourists is packed with T-shirts, mugs, keychains and more, all emblazoned with the iconic slogan. A 2011 report said the city still earns some $30 million a year through licensing the logo.”

Glasgow’s Miles Better

The New York campaign had a profound influence on another city whose image required a makeover. In 1984, Glasgow was making efforts to recover from industrial decline, and to regenerate its city centre as a retail and cultural hub. The city’s Lord Provost, Michael Kelly, wanted to promote Glasgow’s progress, and to show that the city was miles better than it used to be.

The Glasgow’s Miles Better campaign was one of the first of its kind in the UK, and – like its New York inspiration – the brand had important after-effects. The message was carried across the UK, appeared on London buses and was used to promote the city internationally. Arguably, the campaign boosted Glasgow’s success in becoming European City of Culture in 1990 and UK City of Architecture and Design in 1999.  Michael Kelly later summed up the impact of the campaign:

“The legacy was a permanent change in attitude towards Glasgow, exposing the reality rather than the rather distorted image people had outside. People began to look at it in a proper light and were able to make economic decisions based on that, so we got investment, we got employment. We turned the economy round, and that legacy is still being felt today.”

The slogan was finally dropped in 1997, but subsequent campaigns – Glasgow’s Alive, Glasgow: Scotland with Style – never enjoyed the commercial success of the Miles Better brand, nor did they win the hearts of the people.  Today, the city has another slogan – People Make Glasgow – which puts Glaswegians firmly at the heart of the city’s identity. The change recognised that in a city which still has significant social, health and housing problems, a slogan focusing on the strengths of its citizens is more likely to have credibility.

Slogan-free cities

But while numerous towns and cities around the world have embraced the power of a slogan, there are signs that city slogans may be reaching the end of the road.

In 2015, the city council of Edmonton, capital of the Canadian province of Alberta, voted to drop the “City of Champions” slogan. The Mayor of Edmonton contended that a city’s brand can never be expressed in a meaningful way by a single tagline. Other North American cities, including Moncton in New Brunswick, Mississauga in Ontario, and Cleveland, Ohio, have also been phasing out their city slogans.

Slogans with a smile

“The challenge of finding a slogan is handling the plurality of images and identities that the residents possess. The multiple and distinct identities supported by populations within a city should be included and coincide within the urban brand as much as possible in order to accommodate the resi­dents’ diversity.”
Championing the City

Faced with such a daunting challenge, it shouldn’t come as a surprise that some cities and towns have given up on the idea of a civic slogan. But most are sticking with the concept, and some are hoping that even if they don’t greatly raise the profile of their municipality, they might at least raise a smile:

  • The Odds Are With You (Peculiar, Missouri)
  • It’s All Right Here (Dunedin, New Zealand)
  • It’s a Location, Not a Vocation (Hooker, Oklahoma)
  • Aha! (Suncheon, South Korea)
  • It’s Not Our Fault (San Andreas, California)

Managing growth in historic towns

canterbury cathedral

By Heather Cameron

Predominantly set within environmentally attractive surroundings, historic towns and cities have a strong sense of place, offer a good quality of life, are often prosperous and represent models of sustainable development.

Research shows that businesses based in older places are more productive than the average for all commercial businesses across the whole economy. Retail and leisure businesses often seek to cluster in historic areas of towns and cities, and historic buildings are particularly attractive to new business start-ups, especially in the creative and cultural sector. Well-maintained historic places also enhance cultural life and community resilience.

As a result, historic towns are much sought after places to live and work, which has contributed to unprecedented growth.

Growth pressures

While growth is seen as a good thing for the future of town centres, managing it effectively in these areas of historic importance is not without its challenges. Older townscapes and buildings are a valuable and irreplaceable community asset that need to be protected.

Growth in historic towns creates pressure for new housing and development, and the infrastructure that is needed alongside it. It can also lead to increased congestion and depletion of suburban quality through redevelopment and loss of garden space. The traditional infrastructure in these towns may not be able cope with the increased capacity resulting in demand for suitable adaptation.

Managing these growth pressures is a particular challenge for historic towns as they need to try and meet local development need while both conserving the identity and sense of place of the existing town and nurturing the creation of sustainable new communities within them.

The Historic Towns Forum has highlighted that “there are challenges of infrastructure, partnership working, working with major national developers, the tension between modernity and pastiche and how to learn from the past and the present when building at this scale.”

In addition, the main political priority across all areas is economic wellbeing, taking precedence over any heritage considerations. A report from Green Balance in 2014 found that this principle concern was interpreted differently from place to place, with some local councillors viewing heritage as beneficial to a town’s economic and social wellbeing, while others viewed it is a burden and drag on investment.

As the heritage of places can be a particular pull for tourism, not preserving them could lead to a loss in economic wellbeing. The importance of achieving the right balance between sustainable development and heritage conservation is a theme that has been consistently highlighted in the research.

Smarter growth

So how do such places manage growth while also safeguarding both the character of the towns themselves and the settings around them?

According to the Historic Towns Forum, key issues in effectively addressing growth pressures in historic towns include:

  • planning and process;
  • partnerships;
  • finance and economics;
  • climate change;
  • community benefits and community engagement;
  • design; and
  • learning from the past and present.

It has been argued that a strategic approach to growth needs to be taken, such as the approach taken in Cambridge, where the Cambridgeshire Quality Charter for Growth is being used to help steer the creation of high quality sustainable communities.

Partnerships involving a range of local stakeholders, encompassing a shared vision and cooperation are also important for effective growth. Where strategic resources are lacking, which is often the case in smaller towns, community engagement can be of particular importance, as shown in Cirencester.

Key principles of good design have been highlighted to include:

  • learning from the past, including study of appropriate models;
  • localising by understanding local conditions; and
  • transforming action by applying appropriate, robust advances.

The overarching message seems to be that ‘smarter growth’ is required.

Good practice

There are examples of good practice where historic towns are managing growth in a way that protects their heritage. Cambridge, as mentioned previously, is one example. Sutton is another, where the challenges of growth are being addressed through the use of a Heritage Action Zone. The aim here is to balance growth with the management of heritage assets, providing lessons for elsewhere.

It is also important to look further afield. The historic town of Amersfoort in the Netherlands has been presented as a good model for managing housing growth to achieve attractive new settlements and create balanced communities. It has been suggested that this smarter approach is something that historic towns in the UK can learn from.

Another good example is Freiburg in Germany. Although different in terms of development to Britain, some of the issues applicable to British towns and cities have been addressed – including how to attract families to live at higher densities close enough to city centres to avoid car dependency.

As Historic England states:

“Learning is central to sustaining the historic environment. It raises people’s awareness and understanding of their heritage, including the varied ways in which its values are perceived by different generations and communities. It encourages informed and active participation in caring for the historic environment.”


If you enjoyed this blog post, why not read are previous posts on the civic use of heritage assets and the value of preserving our built heritage.

Follow us on Twitter to see what developments in public and social policy are interesting our research team.

Is it time to start building on the Green Belt?

stump-351471_1920

The tree which moves some to tears of joy is in the eyes of others only a green thing that stands in the way.”
William Blake, 1799

The forthcoming Housing White Paper from the Department for Communities and Local Government is expected to tackle the thorny issue of the Green Belt. Initially due for publication at the end of 2016, the paper has now been delayed twice, heightening speculation about its contents.

The Telegraph has suggested that councils are likely to be encouraged to make greater use of the controversial policy of ‘green belt swaps’. Green Belt swaps allow councils to remove protections on one part of green belt in return for creating a new area of protected land elsewhere.  This may enable councils to better meet demand for housing.  Current planning legislation for Green Belt swaps already exists, but often fails to work in practice. Proposals are often rejected at the planning stage due to the newly identified land failing to meet Green Belt definitions. The Times indicates that the White Paper may contain a more aggressive approach towards the use of the Green Belt for housing.

Potential benefits

There is no denying the need for more housing.  In general, experts agree that a minimum of 200,000 new homes will be needed each year in order to keep up with demand.

Recent government statistics on Green Belt in England in 2015/16 estimated that it covered around 13% of the land area of England. It has been argued that development on just 1% of reclassified Green Belt would allow for almost half a million new homes to be built. However, building upon the Green Belt provokes much passionate debate.

Proponents of green belt flexibility argue that:

Paul Cheshire, Professor Emeritus of Economic Geography, LSE, argues that many opponents of building on the Green Belt hold a romanticised image of the nature of the land, which is not truly representative of the majority of Green Belt land.

“Of course parts of the Green Belts are real environmental and amenity treasures, such as the beautiful bits of rolling Hertfordshire, the Chilterns or the North Downs. Or rather, the beautiful bits to which there is public access. Such areas really need to be preserved against development. But almost all Green Belt land is privately owned, so the only access is if there are viable public rights of way.”

He goes on to suggest selective building on the least attractive parts of Green Belts, which are close to cities where people want to live.

A similar sentiment is found in the recent LSE report ‘A 21st Century Metropolitan Green Belt’. Dr Alan Mace, Assistant Professor of Urban Planning Studies at LSE (one of the authors of the report) concludes that:

“People often look at the Green Belt and say, ‘who would want to lose this?’ but often they’re looking at land that is protected in other ways, such as Metropolitan Parks or Areas of Outstanding Natural Beauty, and this would not change. Some parts of the Green Belt are neither aesthetically pleasing nor environmentally valuable and these are the areas that should be looked at for potential development.”

Potential limitations

However, Green Belt swaps are not without potential problems.  For example, Shelter has cautioned that Green Belt flexibility “could create a mini industry in speculative land trading in Green Belt areas, making cheap land release much harder as landowners hold out for high prices”.

There is also much opposition to building on the Green Belt among the general public and environmental groups. Paul Miner, planning campaign manager at CPRE, is concerned that the Green Belt is being chipped away, arguing that, among its benefits, the Green Belt:

“…continues to provide impetus for urban regeneration, and makes environmental and economic sense in protecting the breathing space around our towns and cities.”

Perhaps Rowan Moore, writing in the Guardian, neatly describes the desire of many to protect the Green Belt when he states “The fact that it is named in the singular, although there are many green belts, indicates its status as an idea, even an ideal, as well as a place. It is part of English, if not British, national identity, protected by the shade of William Blake”.

Future policy

The government has remained tight-lipped on the contents of the White Paper, but if they do choose to include Green Belt swaps as a key feature of the paper, they will face an uphill battle in tackling public perception and reassuring environmental and conservation groups.

Reconciling these differences of opinion will not be easy.  Ensuring that there is no overall loss in the total land area and overall quality of the Green Belt will no doubt be a key step towards addressing this.


Follow us on Twitter to keep up to date with the latest news on the publication of the Housing White Paper and other planning policy developments.

Planning for an ageing population: designing age-friendly environments

stocksnap_6d2bbbef99

In the UK, increased life expectancy means that people can expect to live longer than ever before.  While this is clearly good news – and has a number of potential economic benefits – the shift in demographic structure towards an increasingly elderly population has a number of significant implications.

Following Wednesday’s blog post on the implications for planning of the ageing society, today we highlight some of the ways in which planners can help support the creation of age-friendly environments by influencing the design of the urban environment, transport, housing and the wider community and neighbourhood.

The importance of an age-friendly environment

Age-friendly environments are underpinned by three key factors:

  • Safety
  • Accessibility
  • Mobility

Such environments impact positively upon the quality of life of older people by enabling and encouraging physical activity and social connection.  This in turn has a beneficial impact upon their physical and mental health, and helps to tackle social exclusion – which can be a particular problem among older people.

Conversely, as the World Health Organisation (WHO) notes, poor design can have a negative impact:

“older people who live in an unsafe environment or areas with multiple physical barriers are less likely to get out and therefore more prone to isolation, depression, reduced fitness and increased mobility problems”

Creating an age-friendly environment

There are a number of areas in which planners may have an influence on the provision of age friendly environments:

  • the design of the urban environment
  • supporting appropriate transport options
  • the provision of age-appropriate housing
  • adequate neighbourhood and community facilities

Urban environment

In terms of the urban environment, green spaces are an integral aspect of age friendly environments.  Access to green spaces supports the physical activity of older people, makes a positive contribution to their health and wellbeing, and provides opportunities for social interaction.

Research has found that green spaces that are poorly maintained, perceived as unsafe, or contain potential hazards resulting from the shared use of parks and walkways are less likely to be used by older people.  Suggestions for improvement include the creation of small, quieter, contained green spaces and improved park maintenance.

Paths, streets and pedestrian areas are also a key planning consideration. Older people have greater reliance on pedestrian travel and are more likely to be physically active in areas that are pedestrian friendly.  The perception of safety also influences use – therefore, lighting and road safety measures can help to enhance this.

Adequate public toilet provision will also become an increasingly important issue.  Recent cutbacks have resulted in many public toilets being closed – in their review of public toilet provision in the UK Help the Aged noted that provision was sporadic. They found that the majority of older people had experienced difficulties in finding a public toilet, and even when toilets were found, they were often closed.

Transport needs

Responding to the transport needs of different groups will also present a key challenge. For example, an analysis of major European cities  by the Arup engineering consultancy found that older people typically make fewer journeys, use private cars less, public transport more (trams and buses in particular) and walk more.  In addition to this, older people’s typical walking speed – as well as the average length of walking trips – were lower than younger people’s patterns.  These differences must be considered when designing age-friendly environments.

The growing population of older people in rural and semi-rural areas, and the reliance on cars in areas with limited public transport options were also identified by Arup as important issues.

Age-appropriate housing

There will be increased demand for age-appropriate housing that meets the needs of older people as the population ages. People are likely to have longer periods of retirement and possibly longer periods of ill-health. As noted by the Future of an Ageing Population Project, unsuitable housing can damage individual wellbeing and increase costs for the NHS.

In order to meet demand, it will be necessary to both adapt existing housing stock, as well as ensure that new housing can adapt to people’s changing needs as they age.  Age-appropriate housing that supports independent living can reduce demand on health and care services, and positively enhance the lives of older people.

Thinking ‘beyond the building’

There is also a need to think ‘beyond the building’. It is thought that interventions that improve homes are likely to be less effective without similar improvements in the neighbourhood.  The ability to socialise and to access services is considered to be particularly important.

Therefore, planning for the provision of local shops and other community facilities such as GP surgeries, post offices and libraries, in tandem with an increased focus on walkable neighbourhoods and public transport provision, will help older people to be physically active and more independent.

Raising awareness

Despite a pressing need for action, the provision of age friendly infrastructure in the UK has been constrained by a lack of resources, and assigned a relatively low priority.  However, there is growing recognition of the need to raise awareness of the potential effects of the ageing population and its implications for the design of cities, towns and villages across the UK.

Planning departments cannot address these implications in isolation.  However, for their part, knowing and understanding the potential implications of the UK’s ageing population is a positive step towards the creation of a successful age-friendly built environment.


For further information, you may be interested in our other blog posts on the creation of age-friendly towns and cities and the economic opportunities presented by an ageing society.

We have also published two members-only briefings on Ageing, transport and mobility and Meeting the housing needs of older people.