Denmark’s digital ambassador: should the UK be following suit?

 

By Steven McGinty

On 26 January, the Danish Ministry of Foreign Affairs announced that they would be appointing the world’s first ‘digital ambassador’ to act as the nation’s representative to major technology companies, such as Google, Apple, Facebook and Amazon.

At a conference on the future of the Foreign Service, the Foreign Minister, Anders Samuelsen, explained that:

Denmark must be at the forefront of technological development. Technological advances are making such a great impact on our society that it has become a matter of foreign policy. I have therefore decided to announce the appointment of a digitisation ambassador.

In a follow up interview with Danish newspaper Politken, Mr Samuelsen expressed his belief that multinational technology giants “affect Denmark just as much as entire countries”. He highlighted the examples of Apple and Google whose market values are so large that if they were countries they would only narrowly miss out from inclusion in the G20 – the global forum for cooperation between the world’s 20 major economies.

As a result of this economic strength, together with tech firms’ impact on the everyday lives of citizens, Mr Samuelsen argues that the technology sector should be treated as a form of ‘new nation’, which Denmark must develop closer relationships with.

Cooperation between nation states and the technology sector

Technology companies are becoming involved in activities that were once reserved for nation states. For example, Mr Samuelsen’s Liberal party accepts donations in Bitcoin – an online currency which challenges the state’s role as the only issuer of legal tender. And Microsoft have signed a partnership agreement with the French Ministry of Education to provide teacher training, in order to prepare teachers for running special coding classes.

The technology industry argues that it is better placed than national governments to provide effective digital services, at cheaper prices. In terms of national security, computer engineering expert and academic, Jean-Gabriel Ganascia, argues that this is probably the case. Mr Ganascia highlights that Google and Facebook have vast image databases that enable them to use facial recognition software far better than any national security service. Therefore, countries have started working with technology companies on a variety of crime and public safety issues.

Citizens are also spending greater amounts of time on social media platforms. In an interview with The Washington Post, Mr Samuelsen stated that more than half of the world’s data has been created in the past two years (much of this from major platforms such as Facebook). This trend has implications for the privacy of citizens and the spreading of false information, a phenomena that has been labelled ‘fake news’. These issues are fundamentally important for citizens and nation states, and are likely to increase cooperation between countries and the technology sector.

Australia’s Ambassador for Cyber Affairs

Although Denmark will be the first country to introduce a digital ambassador, another government has made a similar appointment. In January, Dr Tobias Feakin was appointment as Australia’s Ambassador for Cyber Affairs. His role focuses on cyber-security, but also includes issues such as censorship and promoting internet access. At this stage, it’s unclear whether Dr Feakin will have direct contact with technology companies and whether this relationship will involve discussions over economic issues such as taxation.

Is a digital ambassador necessary?

Not everyone, however, is buying into the appointment of a government representative focused solely on digital issues. Technology journalist, Emma Woollacott, believes that it’s a ‘terrible idea’.

According to Ms Woollacott, Denmark already has a good relationship with technology companies, highlighting that Facebook has recently announced plans to build a new data centre in Odense, creating 150 new permanent jobs. These views may have some merit, as Mr Samuelsen has confirmed that the deal between the Foreign Ministry and Facebook was the result of three years of behind-the-scenes work.

Ms Woollacott also argues that Denmark is setting a worrying precedent by equating a private company to a nation state.  In her view, the importance of the technology sector could have been acknowledged through hiring knowledge staff, rather than granting it a ‘unique political status’.

However, Professor Jan Stentoft, who researches the insourcing of technological production to Denmark, believes creating the ambassadorial post is a good idea. He explains:

We have much to offer these companies, but Denmark is a small country, and we obviously need to make ourselves noticed if we are to attract them to the country.

Marianne Dahl Steensen, CEO of Microsoft Denmark, also welcomed the creation of a digital ambassador position, but did acknowledge that the company ‘can hardly be equated with a nation’.

Should the UK introduce a digital ambassador?

By introducing a digital ambassador, Mr Samuelsen is taking a pragmatic approach to ensure Denmark is a key player in the international digital economy, as well as attempting to manage the impacts of an increasingly digital society.

Although appointing an ambassador for the technology sector poses philosophical and ethical questions, the UK should closely monitor how this new role develops and the potential benefits (and challenges) it brings for Denmark. In particular, if the new role is able to improve dialogue between technology companies and the security services on matters such as privacy, or help address the sector’s need for digitally skilled workers, then maybe introducing a digital ambassador is something worth exploring.


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eGov Singapore: award winning leader in digital government

By Steven McGinty

“Singapore leads in all dimensions of digital readiness and scores high in economic competitiveness, citizen engagement as well as public sector productivity.”

These are the words of Ng Wee Wei, Managing Director (Health & Public Service) at Accenture, in Singapore. He made this statement on the day Singapore was ranked number one for digital government, in a comparative study carried out by Accenture.

However, this is just one of the many accolades won by Singapore. Other notable successes have included:

In my latest article on digital government around the world, we’ll take a look at how this island city state has become a global leader and what can be learned from their experience.

E-government policy development

In the 1970s the Singapore government realised that they were unable to compete with the larger labour-intensive economies. As a result, they identified ICT as a way of improving economic performance, particularly through increasing labour productivity, making processes leaner and more efficient, and delivering better services to customers.

In 1982, the government launched the Civil Service Computerization Program (CSCP). The programme’s main objective was to enhance public administration through the effective use of ICT. This involved developing new business processes, automating work functions and reducing paperwork for greater internal operational efficiencies. In essence, it provided the foundation for subsequent e-services.

Throughout the 1980s and the 1990s the government started to develop the programme. For instance, the National Information Technology Plan (NITP) was introduced to support cross agency collaboration. This led to the creation of “TradeNet”, an application that enabled exchange of documents between the private sector and various government agencies.

As Singapore entered the new millennium, the e-Government Action Plan (2000-2003) (eGAP 1) was launched. This was the first of what the government now calls the ‘eGov masterplans’.  It set out the aim that:

All government services that can be delivered electronically shall be delivered through electronic means”.

The second e-Government Action Plan (2003-2006) emphasised improving the customer experience, connecting citizens with each other and fostering collaboration between government agencies.

The third, iGov2010 Masterplan (2006-2010), had a strong focus on integrating government services, making sure that processes cut across agencies. In addition, increasing the e-engagement of citizens was also a key objective, particularly in fostering greater bonds within different communities, such as young people.

Most recently, the government introduced the eGov2015 Masterplan (2011-2015), which outlined the vision of collaboration between the government, the private sector and the people through digital technologies. There was also a recognition that the government should act as a platform provider to encourage greater co-creation of new e-services.

Key features of eGov Singapore

  • SingPass

Singpass (Singapore Personal Access) was introduced in March 2003 and enables citizens access to government e-services, from over 60 government agencies via a single platform. In total, there are 3.3 million registered users, with transactions increasing from 4.5 million in 2003 to 57 million in 2013. The system provides a high level of security for users, as well as removing the need for agencies to develop and administer their own.

In July 2015, an Enhanced SingPass was introduced. It included improvements such as the option to customise the SingPass ID, mobile-friendly features, and stronger security capabilities. However, the updates proved to be so popular that on their initial release the website was temporarily inaccessible due to high traffic.

  • data.gov.sg

data.gov.sg was launched in June 2011 and is Singapore’s first stop portal for publicly available government data, as well as applications developed using government data.  The portal has increased to over 8,700 datasets (covering a range of themes, from business and the economy to housing and urban planning), with contributions coming from over 60 government agencies.

The government has introduced schemes such as ideas4apps Challenge and Harnessing Data for Value Creation Call-for-Collaboration (CFC) to encourage the creative use of government data. One example from the portal’s showcase is FixMyStreet, an app which allows citizens to report, view or discuss issues with public facilities, such as litter and broken lifts.

  • eCitizen

eCitizen was introduced in 1999 and is the first-stop portal for government information and services. When the portal was first introduced it pioneered the concept of cross-agency, citizen-centric government services, where users transact with ‘one government’ (the ability to access several government services via the one website).

In 2013, the eCitizen portal was recognised for “Outstanding Achievement” in the Government category of the Interactive Media Awards. It beat 137 other nominees to the award, which evaluates entries based on: design; content; feature; functionality; usability; and standards compliance. Since the portal’s redesign in 2012, there has been a 65% increase in visitors, with significant improvement in the success rates of searches (up to three times).

 What key lessons can countries learn from Singapore?

In the book, National Strategies to Harness Information Technology: Seeking Transformation in Singapore, Finland, the Philippines, and South Africa, Jeannie Chua outlines the key lessons that other countries can take from the Singaporean experience. This includes:

  • Stable political leadership

Singapore has had the same political party in charge of its Cabinet since 1959. This high level of political stability is rare, unlikely to occur in most countries and not necessarily desirable for democracy. However, it does highlight the importance of some level of continuity for progressing a digital agenda, whether that’s within the same government or across different government administrations.

  • Industry collaboration – getting the private sector to do more

The use of government intervention to create opportunities for the private sector and providing effective working partnerships has been very successful in Singapore. This ‘catalyst’ role has encouraged innovation and supported the creation of a successful ICT industry.

  • The willingness to innovate and take risks

Singapore’s willingness to adopt technologies at an early stage has proved to be a success.  For instance, the National Library of Singapore adopted RFID (radio-frequency identification) technology, the use of radio waves to automatically identify people or objects, even though it was relatively untested at the time.

 Final thoughts

Singapore has been successful at creating a strong foundation for e-government and is deserving of all its accolades. The success has been built on a combination of factors including political willingness and economic policies. However, what has also been important is the country’s ability to learn from each stage in its development.

As the country moves forward, key issues such as cybercrime and privacy concerns will have to be addressed. In 2014, there was a security breach involving 1,560 Singpass accounts. A year later, the government introduced a new central government agency for cybersecurity operations. It’s hoped that this central agency will be able to bolster the country’s critical ICT infrastructure.

It’s these measures, and its ability to act swiftly, that will hold Singapore in good stead for the future. This is maybe the real lesson for those looking to emulate Singapore’s e-government success.


Enjoy this article? Read our other recent blogs relating to the digital economy:

IDOX Plc announced on 8 October 2015 that it had acquired the UK trading arm of Reading Room Ltd. Reading Room, founded in 1996, is a digital consultancy business with a focus on delivering websites and digital services that enable its customers to make critical shifts into digital business and client engagement. It has an international reputation for its award winning and innovative approaches to strategic consultancy, design, and technical delivery.

The UK digital economy: how can the government support digital businesses?

By Steven McGinty

Last month, the House of Commons Business, Innovation and Skills (BIS) Committee launched an inquiry into the UK’s digital economy. Iain Wright MP, the Chair of the Committee, explained that:

Digital technology is rapidly changing the economic landscape in which firms operate. Nothing short of a digital and tech revolution is taking place, with new entrepreneurs and business models emerging and existing businesses having to adapt quickly to keep pace.”

The inquiry will focus on three areas:

  • Government actions affecting businesses in the digital economy;
  • how to maximise the opportunities and overcome challenges in the sector;
  • how the sector can contribute to improving national productivity.

The BIS Committee is asking for submissions from those involved in the digital economy, including digital businesses and companies hoping to benefit from technology.

 Why should the government support the digital economy?

Innovate UK expect that, by 2015, the UK digital economy will account for 10% of GDP. Tech City UK report that the sector employs 1.5 million people (about 7.5% of the total workforce); although this is expected to increase by 5.4% by 2020. In 2013-2014, 15% of all the companies formed were digital businesses. Most were based outside of London (74%) and nearly all were SMEs (98%). The majority (90%) of digital companies expect revenues to grow within the next year.

Technology clusters

Technology clusters play an important role in the UK’s digital economy. There are 21 clusters across the UK, with expertise ranging from software development to marketing and advertising. The majority of digital businesses consider themselves part of a cluster (65%). Bournemouth has the fastest growing digital cluster, with a 212% increase in the number of companies formed since 2010. Its specialism is digital marketing and advertising.

This growth suggests specific focus should be given to technology clusters. Tech City UK found that a third of digital companies highlighted access to funding as a challenge, particularly outside of London and the South East.  One suggestion offered by Tech City UK is that businesses need to take advantage of European funding where possible.

Other forms of support could include: providing fast and accessible broadband; access to a pool of skilled employees; suitable workspace, particularly in the South East; and business and mentoring advice.

Digital Economy Strategy 2015-2018

At the beginning of the year, Innovate UK set out a strategy to support UK businesses in getting the most out of digital technology. It sets out five main objectives:

  • Encouraging digital innovators
  • Focusing on the user
  • Equipping the digital innovator
  • Growing infrastructure, platforms and ecosystems
  • Ensuring sustainability.

Within the strategy, actions are put forward for how these goals will be achieved. For instance, to ensure sustainability, Innovate UK would work closely with UK research councils to encourage cross-disciplinary academic collaboration and help connect it to real-world business needs. If even some progress is made with each of these objectives it would be hugely beneficial for the UK digital economy.

Innovation centres – the Digital Catapult

The Digital Catapult is a national centre that aims to accelerate the UK’s best digital ideas to the marketplace, in order to create new products, services and jobs. It was established in 2014 by Innovate UK and is based in the Knowledge Quarter in Kings Cross. There are also three local centres in the North East and Tees Valley (NETV), Brighton, and Yorkshire.

The Digital Catapult centres focus on the challenges associated with: closed organisational data; personal data; creative content; and the internet of things (IoT). The centres are involved in a number of projects, including IoTUK, which has been launched as part of a £40 million government investment in the internet of things (the use of networks to allow the exchange and collection of data from everyday objects, such as fridges). The programme aims to increase the adoption of high quality IoT technologies and services throughout business and the public sector.

Regina Moran, CEO at Fujitsu UK&I, notes that:

The IoT has the potential to turn ideas in a hyper-connected world into fully realised digital services but it has challenges ahead and it’s encouraging to see the Government investing in its development.”

 Regulation

The Prime Minister, David Cameron, has managed to convince the European Commission (EC) to review the VAT regime for tech start-ups, arguing that it punished British entrepreneurs. The regime, which was implemented in January, forced companies to pay tax in every country they traded in rather than their headquarters. It also eliminated a £81,000 threshold for which companies have to register for VAT duty.

However, the Commission has recognised that this was adversely affecting small businesses. Therefore, measures such as the reintroduction of the VAT threshold and a single registration scheme for cross-border taxes, will be included in the Commission’s consultation.

The UK government’s approach shows a commitment to providing a competitive business environment and a single European market in digital services. It’s likely that most digital businesses would support the government’s approach.

Concluding remarks

The upcoming BIS Committee inquiry will provide an opportunity to reflect on the government’s approach so far. Although evidence confirms that the digital economy has been growing, there may be areas that the UK is failing to capitalise on. In a highly competitive globalised economy, it’s important that the UK exploits any strategic advantage, ensuring that innovative ideas are brought to the market quickly.

The inquiry will also provide an opportunity for a dialogue between the government and the private sector. This increased collaboration can only be good news for the UK’s digital businesses.

Here at Idox, we take an active interest in the future of the digital economy and eagerly await the Committee’s findings.


Follow us on Twitter to see what developments in public and social policy are interesting our research team.

Enjoy this article? Read our other recent blogs relating to the digital economy:

IDOX Plc announced on 8 October 2015 that it had acquired the UK trading arm of Reading Room Ltd. Reading Room, founded in 1996, is a digital consultancy business with a focus on delivering websites and digital services that enable its customers to make critical shifts into digital business and client engagement. It has an international reputation for its award winning and innovative approaches to strategic consultancy, design, and technical delivery.

e-Estonia: leading the way on digital government

By Steven McGinty

 “We should talk about a digital-embracing government, not e-government”

These are the words of Andres Kütt, system architect and adviser to the Estonian Information Security Authority. By this he means that the term ‘e-government’ implies a separation between digital and government. So, instead he advocates the term ‘digital-embracing government’ as it highlights that digital should be embedded within all aspects of governance.

Why does the Estonian view matter?

In Estonia, digital has become the norm, and most government services can now be completed online. They have managed to find a way of creating partnerships between the government, a very proactive ICT sector and the citizens of Estonia. As a result, the country of just 1.3 million people has become a leader in digital government.

The ‘core’ of the Estonian model 

  • Electronic ID cards

Key to the Estonian approach is the use of an electronic ID card. As of 2012, more than 1.1 million people have ID cards. The Estonian population have been described as ‘tech savvy’ and ‘pragmatic’. This could be the reason ID cards have been successful there, whereas in the UK concerns about threats to privacy have always led to their rejection.

The ID card acts as both an identity document and, within the European Union, a travel document. It provides a way to verify citizens using online services. The card is secure, and is used for activities such as internet banking, participating in e-elections, and buying public transportation tickets. Mobile phones can also act as an ID card, allowing citizens to confirm their identity online.

  • Population Database

The Estonian government has a national register (called the Population Database).  This provides a single unique identifier for all citizens and residents in Estonia. Similarly to the use of ID cards, these forms of large scale database are unlikely to be accepted by the British public. For instance, concerns were raised when it was suggested that a Scotland-wide ID database, which would have included records from 120 public bodies, could be introduced.

Estonian digital government services

  • e-Elections

Since 2005, Estonians have been able to participate in e-elections using their ID card or their mobile ID. Once a voter’s identity has been verified, the connecting digital signature is separated from the vote. This allows the vote to be anonymous.

In the 2011 Parliamentary elections, 140, 846 people voted online, representing 24% of the eligible voting population. Recent elections have also shown that online voting has had a positive effect on voter turnout.

However, security concerns have been raised over Estonia’s voting system. Researchers from security firm SafelyLocked have suggested that the software has insufficient security safeguards to protect it from hackers.

  • e-Health record

As of January 2010, Estonia’s citizens have been given access to their medical records via a medical information system. It contains information such as diagnoses and doctor’s visits and is accessed using the ID card.

What could the UK learn from Estonia?

In a recent presentation, Andres Kütt was the first person to admit that you can’t simply take the Estonian approach and implement it into another country. However, he does suggest that methodologies used by Estonia can be adopted by other countries to help them come to their own digital solution. There are also wider lessons that can be drawn from the Estonian experience.

In the UK, the Government Digital Service (GDS) have an ongoing arrangement with the Estonian government – a Memorandum of Understanding signed in 2013 committed the two countries to working together to advance digital public services. The GDS highlights that a lot of Estonia’s success comes from the fact that they started with no pre-existing infrastructure. This means that they were able to avoid legacy problems, such as the challenge of integrating older and newer systems.

However, Pete Herlihy of the GDS, reported that on a visit to Estonia he realised that:

  • The government needs to publish details of the data it holds for each of their systems
  • The government needs to publish an agreed set of open data and messaging standards and protocols, to allow easier communication between systems.

Final thoughts

The eventual solution for the UK will have to be different to that of Estonia. Yet it’s clear that when government, the private sector and citizens come together, it is possible to create a society that is digitally connected.

Here are just a few final facts about the success of Estonia.

  • 98% of banking transactions in Estonia are conducted through the internet
  • In 2013, over 95% of income tax declarations were processed through the e-Tax Board
  • Cabinet meetings have become paperless sessions using a web-based document system.

Further reading

IDOX is a market-leading developer and provider of a broad range of software solutions for UK and international public sector organisations – especially local government. These solutions are designed to help clients comply with regulatory requirements, as well as enable online delivery of public services.

Socitm deliberates: what’s the future for local government digital services?

By Steven McGinty

Today, the Society of Information Technology Management (SOCITM) are having their 28th annual Spring Conference. The event provides business and technology leaders from across the public sector with the opportunity to discuss the future of government digital services.

A key issue up for debate is the development of ‘local public services as a platform’. This is based on the idea of ‘government as a platform’, a UK government policy which aims to provide:

“a common core infrastructure of shared digital systems, technology and processes on which it’s easy to build brilliant, user-centric government services”

The most high profile example of government as a platform is the use of a single website to provide digital services, known as GOV.UK. This was introduced by Government Digital Service (GDS), the organisation responsible for the digital transformation of central government services. It’s believed that the use of GOV.UK has led to more than £60m in savings, simply from replacing the DirectGov and Business Link websites.

How could local public services as a platform work?

To date, there have been two main approaches put forward. The first, proposed by Richard Copley, head of information and communications technologies (ICT) at Rotherham Metropolitan Borough Council, involves the creation of a Local Government Digital Service (LDGS). This would oversee the development of a single website for local government services, removing the need for individual council websites. It’s argued that this would only cost each council £3,000 per year, allowing local councils to make substantial savings.

However, Socitm have rejected the idea of a single website for local services. They argue that a single website:

‘..ignores the independence of local authorities as organisations that have different democratic mandates and priorities… local government is exactly that. Local requirements, whether of geography, size, demographics or politics, must continue to drive council websites.’

Instead, Socitm suggests the use of a common platform for sharing local government tools and applications. This would mean that local government could promote and share examples of best practice. However, they do acknowledge that incentives would need to be introduced to encourage this.

Is there political support for extending government as a platform into local government?

There was certainly intent by the Conservative government to have this happen. Ed Vaisey, UK minister for culture and the digital economy, is an advocate of Richard Copley’s view of a ‘local government digital service’ (LGDS). He explains that having local government on one website is an ‘ambition’ and emphasises that it has the potential to save billions of pounds by providing a gateway, similar to GOV.UK, for local government services.

Similarly, George Osborne made the increased use of digital services a major theme of the last Budget. For example, the Chancellor has expanded the remit of the Government Digital Service (GDS), to include collaborating with local councils to develop ‘customer-focussed, digitally-enabled, efficient local services’.

Labour’s shadow Cabinet Office minister Chi Onwurah has also been involved in the debate. Last year, she was keen to see the GDS support the work of local councils, which indicates that there may be some agreement with the Conservative Party. Recently, she expanded on her view, explaining that if the GDS were to work with local councils, they should focus on major areas such as social care and benefits.

At the moment, the future of local government services is uncertain. However, it’s important that we continue to debate the issue in order to find solutions that will provide real value for taxpayers, as well as provide better public services.


Further reading