Denmark’s digital ambassador: should the UK be following suit?


By Steven McGinty

On 26 January, the Danish Ministry of Foreign Affairs announced that they would be appointing the world’s first ‘digital ambassador’ to act as the nation’s representative to major technology companies, such as Google, Apple, Facebook and Amazon.

At a conference on the future of the Foreign Service, the Foreign Minister, Anders Samuelsen, explained that:

Denmark must be at the forefront of technological development. Technological advances are making such a great impact on our society that it has become a matter of foreign policy. I have therefore decided to announce the appointment of a digitisation ambassador.

In a follow up interview with Danish newspaper Politken, Mr Samuelsen expressed his belief that multinational technology giants “affect Denmark just as much as entire countries”. He highlighted the examples of Apple and Google whose market values are so large that if they were countries they would only narrowly miss out from inclusion in the G20 – the global forum for cooperation between the world’s 20 major economies.

As a result of this economic strength, together with tech firms’ impact on the everyday lives of citizens, Mr Samuelsen argues that the technology sector should be treated as a form of ‘new nation’, which Denmark must develop closer relationships with.

Cooperation between nation states and the technology sector

Technology companies are becoming involved in activities that were once reserved for nation states. For example, Mr Samuelsen’s Liberal party accepts donations in Bitcoin – an online currency which challenges the state’s role as the only issuer of legal tender. And Microsoft have signed a partnership agreement with the French Ministry of Education to provide teacher training, in order to prepare teachers for running special coding classes.

The technology industry argues that it is better placed than national governments to provide effective digital services, at cheaper prices. In terms of national security, computer engineering expert and academic, Jean-Gabriel Ganascia, argues that this is probably the case. Mr Ganascia highlights that Google and Facebook have vast image databases that enable them to use facial recognition software far better than any national security service. Therefore, countries have started working with technology companies on a variety of crime and public safety issues.

Citizens are also spending greater amounts of time on social media platforms. In an interview with The Washington Post, Mr Samuelsen stated that more than half of the world’s data has been created in the past two years (much of this from major platforms such as Facebook). This trend has implications for the privacy of citizens and the spreading of false information, a phenomena that has been labelled ‘fake news’. These issues are fundamentally important for citizens and nation states, and are likely to increase cooperation between countries and the technology sector.

Australia’s Ambassador for Cyber Affairs

Although Denmark will be the first country to introduce a digital ambassador, another government has made a similar appointment. In January, Dr Tobias Feakin was appointment as Australia’s Ambassador for Cyber Affairs. His role focuses on cyber-security, but also includes issues such as censorship and promoting internet access. At this stage, it’s unclear whether Dr Feakin will have direct contact with technology companies and whether this relationship will involve discussions over economic issues such as taxation.

Is a digital ambassador necessary?

Not everyone, however, is buying into the appointment of a government representative focused solely on digital issues. Technology journalist, Emma Woollacott, believes that it’s a ‘terrible idea’.

According to Ms Woollacott, Denmark already has a good relationship with technology companies, highlighting that Facebook has recently announced plans to build a new data centre in Odense, creating 150 new permanent jobs. These views may have some merit, as Mr Samuelsen has confirmed that the deal between the Foreign Ministry and Facebook was the result of three years of behind-the-scenes work.

Ms Woollacott also argues that Denmark is setting a worrying precedent by equating a private company to a nation state.  In her view, the importance of the technology sector could have been acknowledged through hiring knowledge staff, rather than granting it a ‘unique political status’.

However, Professor Jan Stentoft, who researches the insourcing of technological production to Denmark, believes creating the ambassadorial post is a good idea. He explains:

We have much to offer these companies, but Denmark is a small country, and we obviously need to make ourselves noticed if we are to attract them to the country.

Marianne Dahl Steensen, CEO of Microsoft Denmark, also welcomed the creation of a digital ambassador position, but did acknowledge that the company ‘can hardly be equated with a nation’.

Should the UK introduce a digital ambassador?

By introducing a digital ambassador, Mr Samuelsen is taking a pragmatic approach to ensure Denmark is a key player in the international digital economy, as well as attempting to manage the impacts of an increasingly digital society.

Although appointing an ambassador for the technology sector poses philosophical and ethical questions, the UK should closely monitor how this new role develops and the potential benefits (and challenges) it brings for Denmark. In particular, if the new role is able to improve dialogue between technology companies and the security services on matters such as privacy, or help address the sector’s need for digitally skilled workers, then maybe introducing a digital ambassador is something worth exploring.

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Reimagining travel: how can data technologies create better journeys?

Light-streamed highways heading towards the city

By Steven McGinty

From steam trains to electric trains, bicycles to Segways, the transport sector is constantly innovating. Although much of the excitement revolves around high profile developments in self-driving vehicles and private space travel, there are many up-and-coming technologies that could make a great deal of difference to both transport professionals and the average traveller.

The driving force behind these innovations is data.  By gathering, analysing, processing and disseminating travel information, we can make better use of the transport infrastructure we have around us. Developing new technologies and business models that use transport data in innovative ways will be key to improving journeys and creating real benefits.

Managed Service Providers (MSPs)

Many companies – such as Masabi and Whim – currently offer ‘mobility-as-a-service’ apps that allow travellers to compare journeys on different modes of transport. Travel agents purchase tickets in bulk and monitor real time travel data from airports and other transport operators. And travellers can use ‘digital wallet’ services such as Google Wallet to store their tickets in their smartphones. However, these services can be complex to navigate, and don’t always offer travellers the option to update or change their tickets in real time. The MSP concept involves utilising the transport infrastructure that’s currently in place, but also providing travellers with the flexibility to change their planned journey if conditions change e.g. cancellation of a service.

There is also the potential for ‘insured travel’, where MSPs could guarantee that a traveller reaches their destination by a specific time. This, according to professional services firm KPMG, would be more complex, as it would require using big data analytics to estimate the risk of delay and pricing the journey accordingly. In Holland, travellers are already able to purchase insurance along with their railway ticket to Schiphol Airport. If a train is delayed – resulting in a traveller missing their flight – the rail operator will book them onto the next available flight.

Data and traffic management

The development of ‘connected cars’, which transmit real time location data, and greater coordination between smartphone and satnav providers, will mean that transport professionals will increasingly have access to a wide variety of travel information. As a result, a more ‘holistic approach’ can be taken to traffic management. For instance, public sector road managers could group drivers by certain routes, in order to avoid or worsen traffic congestion problems.

Cloud Amber is one of the most innovative companies working in this area. For example, their Icarus passenger information and fleet management solutions enable professionals to view real time locations of all vehicles within their fleet, integrate traffic congestion into predicting vehicle arrival times, and create reports replaying vehicle journeys.

Flexible resourcing at airport security

Gatwick Airport has been involved in trials which monitor data and gather intelligence on the traffic conditions which may affect passenger arrivals. KPMG have suggested that combining data on current travel conditions with historic data could lead to airports becoming better at predicting the demand at the arrival gates. Having this knowledge would support airports in providing appropriate staffing levels at arrival gates, which means fewer queues, and a better experience for travellers.

Public / private collaboration

Sir Nic Cary, head of digital transformation at the Department for Transport (DfT), has highlighted the need for the public sector to embrace new ways of working or ‘risk being led by Californian-based software companies.’

In his keynote speech at a recent infrastructure conference, he explained that the public sector needs to get more involved in digital transformation and to have a greater focus on user needs and working collaboratively.

As a good example of this, Cornwall Council recently engaged Idox’s digital agency Reading Room to look at how digital services could encourage existing car drivers to use public transport in a sustainable way. There was a particular interest in engaging with 18-25 year olds.

Cornwall is a county where over 78% of all journeys are taken by car – with only 1% of journeys taken by bus and 3% by train. Following Government Digital Services (GDS) guidelines, Reading Room embarked on a series of activities to understand how public transport is perceived by Cornish citizens.

The user research explored barriers discouraging them from using public transport; online/digital tools they may use already to plan journeys; and their experience of public transport. Reading Room also reviewed and made recommendations to the council around the brand proposition for public transport. The user insights are now being taken forward by the council.

Security implications

There is, however, a risk in integrating data technologies into transport systems. For instance, smart ticketing, traffic lights, signage, and automated bus stops, are just some of the technologies which present potential opportunities for malicious hackers, or those looking to commit acts of terrorism.

Last year, San Francisco transport systems suffered a cyber-attack, where hackers demanded the city’s transportation agency pay 100 Bitcoin (about $70,000). The incident had no impact on the transport system, but over 2,000 machines were hacked. As a precaution, the agency shut down the city’s ticketing machines, which led to customers being able to travel for free.

Final thoughts

Improving how people get from A to B is one of the key challenges for cities. If data technologies can play even a small role in creating better experiences for travellers – by providing more reliable and flexible journeys – then the transport sector and the public sector should look to invest and create partnerships which encourage innovation.

Follow us on Twitter to see what developments in public and social policy are interesting our research team. If you found this article interesting, you may also like to read our other smart city articles. 

Smart-eco cities: how technology is addressing sustainability challenges in the UK

Looking down on densely packed buildings of New York

By Steven McGinty

As cities realise the need to improve sustainability, many are turning to innovative technologies to address challenges such as traffic congestion and air pollution. Here, the ‘smart agenda’, with its focus on technology and urban infrastructure, overlaps with the ‘sustainability agenda’ – usually associated with energy, waste management, and transport.

In 2015, an international research project – coordinated by the University of Exeter and involving teams from the UK, China, the Netherlands, France, and Germany – was launched to investigative how smart-eco initiatives can be used to promote the growth of the green economy. As part of this work, the report ‘Smart-eco cities in the UK: trends and city profiles 2016 was published.

Below we’ve highlighted some interesting case studies from this report.


Glasgow’s smart city approach has been described as ‘opportunistic’ (as opposed to strategy-led) by the report’s authors. New initiatives are often linked to creative organisations/individuals and competition funding, such as Future City Glasgow, which was awarded £24 million by the Technology Strategy Board (now Innovate UK).

Nonetheless, this has helped Glasgow become a smart city leader, not just in the UK, but globally.

Almost half of the £24 million Innovate UK funding was spent on the Operations Centre, located in Glasgow’s east end.  The new state-of-the-art facility integrates traffic and public safety management systems, and brings together public space CCTV, security for the city council’s museums and art galleries, traffic management and police intelligence. As well as helping the police and emergency services, the centre can prioritise buses through traffic (when there are delays) and has recently supported the Clean Glasgow initiative, a project to tackle local environmental issues, such as littering.

Intelligent street lighting was also a major part of Future City Glasgow. Three sections of the city have been fitted with new lighting: a walkway along the River Clyde; a partly pedestrianised section of Gordon Street; and Merchant City, a popular retail and leisure district. The new lighting includes built-in sensors which provide real-time data on sound levels, air quality, and pedestrian footfall. ‘Dynamic’ lights, which use motion sensors to vary lighting – increasing levels when pedestrians walk by – have also been introduced.


London’s smart city programme is linked to the challenges it faces as a leading global city. Its need for continuous growth and remaining competitive has to be balanced with providing infrastructure, services, and effective governance.

The Greater London Authority (GLA) is behind both the strategy, through the Smart London Board, and the practical delivery of various activities. Much of their work focuses on encouraging collaboration between business, the technology sector, and the residents of London. For example, the London Datastore, which includes over 650 governmental (and some non-governmental) data sets, plays an important role in ensuring the city’s data is freely available to all. Visitors can view a wide variety of statistics and data graphics, on areas such as recycling rates, numbers of bicycles hired, and carbon dioxide emission levels by sector.

In 2014, the Smart London District Network was established to explore how technology could be used in four regeneration projects: Croydon; Elephant & Castle; Imperial West; and the London Olympic Park. To support this, the Institute for Sustainability was commissioned to run a competition asking technology innovators to pitch innovative ideas for these projects. Winners of this competition included the company Stickyworld, who created an online platform which supports stakeholder engagement through a virtual environment, and Placemeter, who developed an intelligent online platform which analyses the data taken from video feeds and provides predictive insights.


Recently, the City of Manchester Council consolidated their smart city initiatives into the Smarter City Programme. The Smart-eco cities report explains that the programme draws on the city’s 2012 submission to the ‘Future Cities Demonstrator’ competition, focusing on the development of Manchester’s Oxford Road ‘Corridor’ around five main themes:

  • enhanced low carbon mobility
  • clean energy generation and distribution
  • more efficient buildings
  • integrated logistics and resource management
  • community and citizen engagement

Manchester’s approach to becoming a smarter city involves a wide range of partners. For instance, Triangulum is a €25m European Commission project involving Manchester and two other cities (Eindhoven and Stavanger) to transform urban areas into ‘smart quarters’.

In Manchester, the council-led project will integrate mobility, energy, and informations and communications technology (ICT) systems into the infrastructure along the Corridor. It will introduce a range of technologies into assets such as the University of Manchester Electrical Grid, with the aim of showing their potential for supplying, storing and using energy more effectively in urban environments. Data visualisation techniques, based on the use of real-time data, will also be developed.

In 2016, Manchester launched CityVerve, a £10 million collaborative project to demonstrate internet of things technologies. The project will involve several smart city initiatives, including:

  • talkative bus stops, which use digital signage and sensors, to provide information to passengers and provide data to bus operators on the numbers waiting for buses
  • air quality sensors in the street furniture
  • ‘Community Wellness’ sensors in parks, along school and commuter routes, to encourage exercise
  • a ‘biometric sensor network’, to help people manage their chronic respiratory conditions

Final thoughts

There is great excitement about the potential for smart city technologies. However, as is highlighted by the smart-eco cities report, many are limited in scale, short term, and based on competition funding. If we want to create sustainable cities, which meets challenges of the future, greater investment will be needed from both public and private sector.

Follow us on Twitter to see what developments in public and social policy are interesting our research team. If you found this article interesting, you may also like to read our other smart cities articles. 

Bristol is Open: case study of an innovative smart city

By Steven McGinty

In May, ‘Bristol is Open’ was named as a leading smart city, just behind London, in Huawei UK’s Smart Cities Index. In the same month, Bristol is Open was also announced as Smart City Innovator of the Year by TM Forum’s Digital World Awards.

Bristol is Open

The project is a joint venture between the University of Bristol and Bristol City Council. Several other partners are involved, including national and European governments and commercial organisations, such as Japanese technology firm NEC. This collaborative project will act as a ‘laboratory’ for research and development initiatives and will help shape the development of smart cities and the ‘internet of things’.

Paul Wilson, Managing Director of Bristol Is Open, explains what’s so innovative about the project:

We use a software-defined network (SDN) to run the city in Bristol and then we apply network functions virtualization (NFV) into that network, which is allowing us to have an elastic and scalable network that we can slice to thousands of different users.”

In simple terms, the city is in the process of creating a world leading digital infrastructure. This includes: 144 core fibres in the ground; a mile-long stretch of wireless connectivity along the harbourside, which will include experimental wireless technology such as 5G mobile broadband; and a selection of internet of things sensors and technologies, including 1,500 lampposts. All of which, will be interconnected and controlled by software.

A key advantage of this new model is the ability to splice up the network for different users. This provides the opportunity for new partners to become involved, including community organisations and small start-up companies. Professor Dimitra Simeonidou, Project Lead and Chief Technology Officer at Bristol is Open, also explains that the network is “open, agnostic and programmable”, ready to be adopted for the technologies of the future.

Interestingly, the core fibres were installed in a network of redundant ducts purchased by the council over ten years ago. Previously, they had provided cable television to homes in Bristol in the 1970s.

The Data Dome

Last November, the project launched ‘The Data Dome’ at Bristol’s Planetarium.

The 98-seat Bristol Data Dome is connected to a high-performance computer at the University of Bristol (via a 30Gb/s fibre link). The Data Dome, supported by the network and high-speed computer, provides an opportunity to visualise complex experiments, create virtual reality environments and give audience members their own unique perspective.

The dome has been used to show content from earth sciences, as well as real time sociological mapping in cities. Engineers, at corporate sponsor Rolls Royce, have also used the Dome to visualise engines and to inspire young people about engineering.

‘No grand visions’

In a recent TED talk, Stephen Hilton, Leader of Bristol City Council’s Futures Group, states that ‘he doesn’t like to spout grand visions’.  Instead, he explains that the Bristol is Open team prefers to focus on tangible targets and introduce measures that lay the groundwork for smart cities.

He highlights that the project aims to:

  • reduce carbon emissions by 40% by 2020;
  • create 95,000 new jobs, particularly in high growth sectors such as the creative industries and green technology;
  • have Bristol recognised among the top 20 European cities by 2020.

 Smart Cities Index

Huawei’s Smart Cities Index highlights five important themes for creating successful smart city programmes. These include:

  • the importance of leadership and vision
  • a need to focus on local priorities and strengths
  • the importance of engagement with local communities
  • building local partnerships
  • understanding the way in which the data revolution can improve services and boost innovation


George Ferguson, former Mayor of Bristol, recognised the challenges surrounding data privacy. He acknowledged that privacy can lead to heated debate and advised that cities should help shape the debate, rather than leave it to technology companies. For him, understanding how citizens want their data to be used is an important part of the Bristol is Open project.

However, this may not satisfy those concerned about lampposts with “acoustic detection sensors” capable of recording noise levels, possibly speech.

Final thoughts

Bristol’s commitment to becoming a truly smart city has led to its award winning status. In the future, it will be interesting to see if it’s ambitious, yet pragmatic, approach will help to address some of the city’s key challenges, such as reducing carbon emissions. More importantly, it will be interesting to see whether the lessons learnt in Bristol, will be introduced in other cities, and whether we move away from the idea of smart cities to a ‘smart nation.’

Follow us on Twitter to see what developments in public and social policy are interesting our research team. If you found this article interesting, you may also like to read our other digital articles. 

Digital Greenwich: a local council approach to smart cities

By Steven McGinty

According to research by Lucy Zodion, a leading designer and manufacturer of streetlighting equipment, smart cities are not deemed a priority for local government. The findings show that 80% of local authorities have little or no involvement with smart cities, and that only a few had specific teams managing smart city initiatives.

The research explains that the challenging financial environment was the main reason for the lack of prioritisation. However, it also finds despite funding challenges, some local councils have been successful at introducing initiatives, through working in partnership with private organisations and universities and encouraging local businesses to participate in developing solutions.

On our blog today, we’re going to look at the Royal Borough of Greenwich, a local council quietly leading the way in the smart cities revolution.

Greenwich Smart City Strategy

On the 22nd October 2015, Greenwich council officials launched their smart city strategy at the Digital Greenwich hub. Denise Hyland, Leader of the Royal Borough of Greenwich, outlined the council’s reasoning for investing in technology, explaining that:

In the face of the rapid increase in the borough’s population and in the face of globalization and technological change, we have to invest in the future and face these challenges head on, right now.”

The strategy introduces four key principles:

  • Inclusivity – the strategy will benefit all citizens, communities and neighbourhoods.
  • Citizen centric – citizen engagement will be transformed to ensure citizens are at the heart of policies and that their needs are met.
  • Transparency – citizens will be informed of changes and desired outcomes and accessible information will be provided to all citizens.
  • Standards and good practice – the Royal Borough of Greenwich will become a ‘learning organisation’, willing to listen and share ideas, and using evidence to inform decision-making.

The strategy also explains that it will transform four main areas:

  • Transforming Neighbourhoods and Communities – the council will reach out to the Boroughs diverse communities, including strengthening links with key organisations to improve the quality of life for citizens, and introducing projects to reduce digital exclusion and promote digital skills.
  • Transforming Infrastructure – the council will improve fixed and mobile connectivity in the Borough and encourage the widespread use of sensors in the built environment, to provide the building blocks for smart city projects.
  • Transforming Public Services – innovative pilot projects will be introduced to help ensure public services are co-ordinated and citizen-centric.
  • Transforming the Greenwich Economy – many jobs in Greenwich’s economy are vulnerable to automation, therefore the council will look to make businesses more resilient to technological change, as well as encourage the development of digital SMEs.

Bringing together the right team

Digital Greenwich has been established to develop and take forward Greenwich’s smart city strategy. The in-house, multidisciplinary team, provides expertise in the areas related to smart cities, such as the modern built environment, implementing Government as a Platform, and economic regeneration in the digital age.

The team will play an important role in shaping thinking, managing pilot projects to mitigate the risks of innovation, and ensuring that the council’s strategy is aligned with emerging practice.


The ‘Sharing Cities’ Lighthouse programme

The ‘Sharing Cities’ Lighthouse programme is a €25m project, which involves cities from across Europe investigating how innovative technology can be used to improve the lives of citizens. As part of this programme, Greenwich will act as a demonstrator area and trial several initiatives, including:

  • introducing 300 smart parking bays to help drivers find parking quickly and conveniently
  • developing a shared electric bicycle and car scheme to reduce the number of citizens using private cars
  • installing solar panels in local homes to improve energy efficiency
  • using the River Thames to provide affordable heating for local homes.

Digital Greenwich and Surrey University

On 27th July 2016, Digital Greenwich and the University of Surrey set up a partnership to develop smart city technologies, with a focus on creating ‘resource-efficient, low-carbon, healthy and liveable neighbourhoods’.  The Digital Greenwich team will now have access to the university’s 5G Innovation Centre (5GIC), which will enable it to develop and trial smart city solutions. The university have highlighted that the centre’s 5G infrastructure (the next generation of communications technology) will provide the opportunity to scale solutions to a city or national level.

The university’s 5GIC is funded by a £12 million grant from the Higher Education Funding Council.

Leader of the Royal Borough of Greenwich, Denise Hyland, commented that the new partnership will act as a ‘valuable catalyst’ to their smart city strategy and help strength the Borough’s economy and improve services.

Involving industry

GATEway (Greenwich Automated Transport Environment)

GATEway is a collaborative project involving academia, government and industry in the field of automated vehicle research. It’s led by TRL, the UK’s transport research centre, and has several aims, including:

  • safely and efficiently integrating automated transport systems into real life smart city environments
  • inspiring industry, government and the wider public to engage with using autonomous transport technology
  • understanding the technical, legal, cultural and social barriers that impact the adoption of autonomous transport technology

One of the companies involved in the research (based at the Digital Greenwich Innovation Centre) is Phoenix Wings Ltd, who specialise in innovative mobility solutions, fleet management and autonomous vehicle technology. In 2014, they announced ‘Navia’, the first commercially available 100% driverless shuttle.

The GATEway project is funded by an £8 million grant by industry and Innovate UK.

Final thoughts

The Institute of Fiscal Studies (IFS) have highlighted that local council spending power reduced by 23.4% in real terms between 2009–10 and 2014–15. This is clearly significant, particularly when there is pressure to meet greater demands.

However, to conclude, we’ll leave you with the comments of Professor Gary Hamel, a leading management expert,

My argument is the more difficult the economic times, the more one is tempted to retrench, the more radical innovation becomes the only way forwards. In a discontinuous world, only radical innovation will create new wealth.”

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