Connecting the future: what is 5G?

By Scott Faulds

Over the years, as technology has evolved, the way in which we all use and access the internet has changed dramatically. The devices that can access the internet have shrunk and become portable, from laptops that allow us to work anywhere to smartwatches that we can use to play music from our wrists.

At the same time, as more devices have gained the ability to easily connect to the internet, our usage has changed massively; we now consume a great deal of audio and video online. This has become even more apparent during the Covid-19 pandemic, with many of us turning to video conferencing tools to work from home and keep in contact with our friends and family.

Additionally, in recent years, we have begun to see our homes, cars and cities become ‘smart’ via the power of the internet, enabling a whole new generation of devices that can connect and exchange data.

In response to changes in the way we all use and access the internet, the mobile network infrastructure has evolved to allow for greater bandwidths, lower latency and ultimately faster connection speeds. The next generation of mobile network technology – known as 5G – will facilitate new data-driven technologies, such as, automation, self-driving cars and artificial intelligence.

What is 5G?

5G is the next generation of mobile internet technology, which operates across a broad spectrum of radio waves that will allow for faster, always-on access to the internet. It’s estimated that 5G will enable internet speeds up to 600 times faster than those experienced on 4G networks today. This would allow you, for example, to download an ultra-high-definition movie in 25 seconds. The ability to transfer data at these speeds allows for technologies, such as artificial intelligence and autonomous vehicles, to operate effectively. Some experts claim 5G could lead to a new era of productivity and growth.

However, the physical infrastructure required to build a 5G network can be difficult to deploy. The fast speeds achieved by 5G networks rely upon what is known as millimetre waves, which operate at a higher frequency than our current mobile networks. These waves have a shorter range and can be easily disrupted by obstacles, such as buildings, people and even rainfall. Therefore, to ensure network reliability, a 5G network will have to operate across low, medium and high frequencies. Each of these frequencies will require separate network infrastructure and will have various trade-offs, in terms of speed and service area.

As a result of the distance and obstacle limitations of 5G, there will be a need for a dramatic increase in the amount of physical infrastructure required to ensure reliable service, particularly in built-up urban environments. According to a recent report by McKinsey, a 5G network will require 15 to 20 network access points per square kilometre in densely populated areas, compared with 2 to 5 network access points required for existing mobile networks. Subsequently, the cost involved with establishing this new infrastructure ensures that in the short-term, we are unlikely to see the launch of nationwide 5G coverage anytime soon.  

The power of data

The ability to exchange large amounts of data at speed can have a significant positive effect on our economy. Research from Barclays, indicates that the deployment of 5G has the potential to increase annual UK business revenues by up to £15.7 billion by 2025. Additionally, the ability to exchange data at speed opens up new opportunities for us to improve the efficiency of the operation of our cities.

The advent of the smart city, where everything from streetlights to trains can communicate with each other, can only truly come to fruition when combined with the data speeds facilitated by 5G networks. The main benefit of establishing a fully-fledged smart city is the ability for cities to become sustainably more efficient, through the extrapolation and analysis of data. For a smart city to be at its most efficient, the collection and analysis of this data will have to occur in almost real-time and will rely heavily on artificial intelligence and automation. 

A study conducted by Massachusetts Institute of Technology (MIT) found that in New York City congestion could be reduced by up to 75% through the deployment of a ride-sharing algorithm built using real-time data generated by taxis and incoming requests. The system would allow drivers to work shorter shifts, create less traffic, reduce air pollution and shorten commutes (with an average wait time of 2.7 minutes).

The creation of smart cities, underpinned by 5G, could potentially allow us all to live in cities which are more efficient and responsive to changes in our behaviour. Analysis conducted by Cisco, has revealed that the efficiencies generated by smart city technology could result in cost savings of up to $2.3 trillion globally.

Therefore, it could be said that 5G technology has the potential to allow businesses and governments to make costs savings and generate new forms of revenue.

Final thoughts

The deployment of 5G networks will provide the base for the technology of the future to operate and enable innovation to thrive. It is likely that the speeds and reliability offered by a fully-fledged 5G network could generate economic benefits and allow governments to make cost savings by leveraging big data to make our cities operate in a more efficient manner.

However, the deployment of 5G will be a complex and potentially costly undertaking, and it will be a long time before we see the establishment of nationwide 5G coverage. Therefore, although there is a wide range of benefits associated with the establishment of a 5G network, it should not be seen as a silver bullet that will generate instantaneous economic benefits.

Ironically, the future of high-speed internet, will take time and will require a great deal of investment before the benefits are realised.


Follow us on Twitter to see which topics are interesting our research team.

Read some of our other blogs on smart cities and 5G:

How smart is your city?

Photo by Peng LIU on Pexels.com

by Scott Faulds

In recent years, cities across the UK have begun to explore how they can best capitalize on technological advances to help to create places which operate in a more efficient and sustainable way. The concept of the smart city is relatively wide-ranging; in basic terms, it can be described as an urban area that uses various forms of technology to gather data that can then be analysed to reveal insights about how citizens engage with their environment. The advent of smart city technology, and its ability to be installed in numerous forms across existing city infrastructure, means that it can often be challenging to assess and understand the success of its deployment.

A recent article published in Emerald Open Research UK smart cities present and future: An analysis of British smart cities through current and emerging technologies and practices aims to address this issue by providing an overview of the progress of 26 UK cities which are currently deploying smart city technology. The article attempts to analyse the current state of the smart city roll-out and evaluate the types of technology that are being installed. As the concept of the smart city is one that is fluid, each city’s implementation of the technology can vary, as can the success of the integration.

Designing a smart city evaluation framework

In order to understand the current state of the smart city rollout, the article employs a framework that can be used to assess what types of technology have been deployed and the current state of the deployment.

The following categories are used to classify smart city technology:

Essential services 5G, full-fibre internet, Internet of Things

Smart Transportation digital ticket booking, smart cards, electric vehicle charging points

Broad Spectrum retrofitting buildings, digital social inclusion schemes, hackathons

Business Ecosystem innovation hubs, co-spaces, tech entrepreneurial networks 

Open Data Provider urban dashboards, urban models, big data

The state of the rollout of smart technology is evaluated on the following scale:

0 – no measures underway

1 public announcement of plan

2 study in advanced stages/detailed roadmap

3 testing/trials

4 installation of technology on smaller scales

5 fully established and integrated into the city

By analysing relevant documents/news reports and applying the aforementioned framework, the article finds that the most common type of smart city infrastructure installed in cities across the UK is technology which enables the collection of open data. In particular, a group known as Smart Cities Scotland has been found to have one of the most advanced implementations of open data technology. This is due to the creation of an open source data platform which allows anyone to access the data collected and develop smart city technology that directly responds to the needs of these cities.

Approaches to deploying smart city technology

Through the application of the framework, London and Bristol were discovered to be the cities in the UK with the most advanced implementation of smart city technology; this was largely due to the widespread use of all of the categories. However, the authors also suggest that the steps taken by smaller cities, such as Dundee and Peterborough, are often of more interest, as they clearly show the two prevailing approaches to the implementation of smart city technology.  

The approach taken by Dundee is one in which cities select one or two smart city categories and focus on getting these technologies to become fully integrated and widespread. For example, Dundee has chosen to focus on the integration of open data (via Smart Cities Scotland) and smart transportation technologies, in a bid to create a fully sustainable transport network. An in-depth focus on these areas has enabled Dundee to become a leader in the switch to zero-carbon transport, through the creation of the Mobility Innovation Living Lab and the electrification of 20% of the local taxi fleet. However, whilst the implementation of open data and smart transportation technology places Dundee as a leader in these categories, their implementation of essential services or broad spectrum technology is poor when compared to other cities in the UK.

Peterborough, on the other hand, has taken an almost diametric approach and is focused on deploying a broad variety of smart city technologies, that will allow them to reach their goal of becoming a gigabit city and establishing a circular economy. The city has deployed a variety of online platforms, designed to engage citizens and business alike, to come together and share resources that will allow Peterborough to support and empower everyone in the city to minimize waste.

The future of the Smart City

As well as analysing the current state of the smart city rollout, the article also discusses the future of the smart city and sets out its expectations for the next decade. A key theme discussed is the concept of a more connected city, powered through 5G and increased network capacity, which will allow for city infrastructure to communicate and easily respond to changes in the way citizens are engaging with the urban environment. However, the article concludes that we are unlikely to see any major visual changes to our cities, apart from an increase in electric vehicles and their accompanying infrastructure. A great deal of the smart city technology currently being deployed in UK cities tends to occur behind the scenes, but, these changes will allow councils to harness the power of data to make better decisions about the future day-to-day workings of our cities.

To conclude, this article provides one of the first overviews of the state of the smart city rollout across the UK, allowing for a comparative analysis of the different approaches cities have taken to implement various forms of smart city technology. Establishing a framework of how to evaluate this progress allows those interested in smart city technology to assess which smart city technologies are most prevalent and which cities are at a more advanced stage of the rollout.

In short, this article will be extremely informative for anyone with an interest in learning more about smart city technology and its deployment in the UK.


Further reading
Articles on smart cities on The Knowledge Exchange blog

Follow us on Twitter to see which topics are interesting our research team

The Knowledge Exchange remains open for business and continues to provide current awareness and enquiries services to our clients. If you have any questions, please get in touch.

The ‘Netflix of transportation’ – could MaaS be the future of urban mobility?

digital city_unsplash

Congestion, air pollution, inadequate public transport services – these are just some of the issues cities around the world are having to try and mitigate.  Could Mobility as a Service (MaaS) be the solution?

A recent webinar presented on Intelligent Transport looked at the different approaches currently being proposed, discussing the various benefits they offer and the challenges they face.

What is MaaS?

Although MaaS is enabled by technology, it was made clear from the get go that it is fundamentally about the user perspective.

Keynote speaker, Jonathan Donavan, CPO of Masabi, highlighted one definition provided by University College London’s MaaS Lab:

“Mobility as a Service (MaaS) is a user-centric, intelligent mobility management and distribution system, in which an integrator brings together offerings of multiple mobility service providers, and provides end-users access to them through a digital interface, allowing them to seamlessly plan and pay for mobility.”

Essentially, MaaS aims to provide the convenience of a private vehicle without the need for ownership, making users’ lives easier.

From the user perspective, it has to make it easier to plan and pay for travel, match the right mode of transport for the journey, be cost-effective and provide complete journey coverage. From a city perspective, it has to move people away from private cars, keep the city moving, provide equitable service to riders and optimise transport resources.

Real world examples

In an attempt to address these needs, a number of pilots have emerged. These include: the Whim app in Finland, which has now expanded to projects in the UK and Europe; Transport for Greater Manchester; UbiGo in Gothenburg, which has expanded to Stockholm; and NaviGoGo, Scotland’s first MaaS web application, similar to UbiGo, which was piloted in Dundee – to name but a few.

Other examples of MaaS in practice, include: Uber, which is expanding its market by bringing different forms of transport onto the platform; Citymapper, a journey planning app bringing in different ways of paying for and commissioning your own travel; Transit App, a navigational app based in Montreal, Canada; and Kisio’s PlanBookTicket, a mobile ticketing solution.

Stephen Miller, the Communications Lead at Transit outlined the work they are doing. Transit provides navigational services getting people from A-B without their own car, shows nearby transport and other mode options, and can track buses and trains approaching in real time. It also includes bike share, car share, your own bike, walking and now scooters, showing how multiple modes can integrate. It is the number three navigation app in the US and Canada, after Google Maps and Waze.

With PlanBookTicket, Kisio has moved towards a one platform MaaS, as described by their Chief Product Officer, Laurent Leca. It covers the data platform, trip planner, booking and ticketing, and analytics. Providing a seamless user experience, it offers a full ticket range which can be purchased with or without an account and it enables flexible integration with the existing infrastructure, making it affordable for medium-sized cities.

These real world examples show that MaaS is about enabling a simple and combined experience. Such initiatives are a good example of how the public and private sector are working together by combining various transport options. Nevertheless, there are still issues that need to be addressed for MaaS to be a true success.

Subscription or account based MaaS

MaaS has been referred to as the ‘Netflix of transportation’. However, a digital platform is very different to providing physical services and there are a lot of different services available for providing transport. In consideration of what might be the best model for MaaS, two were discussed: subscription based and account based.

Subscription based benefits:

  • Commitment to package means usage of car may be reduced, therefore shifting behaviour
  • Potential to support initial pilots
  • Under-utilised subscriptions may have roll-over model to ensure passengers don’t miss out

However, various issues were also highlighted. For example, subscription based models could favour those who can afford to pre-pay for their transport; there are potential barriers in relation to which package is most suitable and the geography of services; and there are national constraints of supply and demand.

It was also noted that the subscription demographic is a very niche one that is already well served by a mix of mobility options, but it doesn’t cover everybody. It was therefore argued that there is a need to look at different options to make it more universal.

Unlike Netflix, there is finite capacity within the transportation system and a lot of transport systems are physically constrained by something.

It was therefore suggested that perhaps more of an ‘Amazon for transportation model’ is more appropriate, where users can pay as they go for the services they need when they need them. This paves the way for an account based model.

Account based benefits:

  • Puts the city at the centre of MaaS
  • Customer does not need to pre-select their package – lower barrier to entry, more flexibility for customer and city
  • Greater equity – pay for travel once consumed
  • Greater ability to link together transit, tolling, parking and other mobility solutions

It was suggested that this provides a much more holistic option.

Future of public transit

With the success of numerous pilots across the globe, and with 85% of transport professionals in the UK who responded to the Landor Links 2018 annual survey of Mobility as a Service perceiving MaaS as an opportunity and something that would improve matters, both socially and environmentally, MaaS may well be the future of urban mobility.

Perhaps one concern, as highlighted by the author of the survey, Beate Kubitz, is resistance among public transport operators, the very people that are expected to provide the services. They only made up 4% of responses to the survey. The reason cited was because they are concerned about the costs and don’t see the business case. The automotive industry on the other hand is moving towards cooperation and collaboration with MaaS. Clearly more work is needed to increase cooperation and collaboration among the public sector.

Nevertheless, as highlighted throughout the webinar, the fundamentals are there for MaaS to be a success.


If you enjoyed reading this, you may also be interested in our other posts on the potential of smart cities and lessons from public transport in Nordic countries.

Follow us on Twitter to discover which topics are interesting our research team.


 

Reimagining travel: how can data technologies create better journeys?

Light-streamed highways heading towards the city

By Steven McGinty

From steam trains to electric trains, bicycles to Segways, the transport sector is constantly innovating. Although much of the excitement revolves around high profile developments in self-driving vehicles and private space travel, there are many up-and-coming technologies that could make a great deal of difference to both transport professionals and the average traveller.

The driving force behind these innovations is data.  By gathering, analysing, processing and disseminating travel information, we can make better use of the transport infrastructure we have around us. Developing new technologies and business models that use transport data in innovative ways will be key to improving journeys and creating real benefits.

Managed Service Providers (MSPs)

Many companies – such as Masabi and Whim – currently offer ‘mobility-as-a-service’ apps that allow travellers to compare journeys on different modes of transport. Travel agents purchase tickets in bulk and monitor real time travel data from airports and other transport operators. And travellers can use ‘digital wallet’ services such as Google Wallet to store their tickets in their smartphones. However, these services can be complex to navigate, and don’t always offer travellers the option to update or change their tickets in real time. The MSP concept involves utilising the transport infrastructure that’s currently in place, but also providing travellers with the flexibility to change their planned journey if conditions change e.g. cancellation of a service.

There is also the potential for ‘insured travel’, where MSPs could guarantee that a traveller reaches their destination by a specific time. This, according to professional services firm KPMG, would be more complex, as it would require using big data analytics to estimate the risk of delay and pricing the journey accordingly. In Holland, travellers are already able to purchase insurance along with their railway ticket to Schiphol Airport. If a train is delayed – resulting in a traveller missing their flight – the rail operator will book them onto the next available flight.

Data and traffic management

The development of ‘connected cars’, which transmit real time location data, and greater coordination between smartphone and satnav providers, will mean that transport professionals will increasingly have access to a wide variety of travel information. As a result, a more ‘holistic approach’ can be taken to traffic management. For instance, public sector road managers could group drivers by certain routes, in order to avoid or worsen traffic congestion problems.

Cloud Amber is one of the most innovative companies working in this area. For example, their Icarus passenger information and fleet management solutions enable professionals to view real time locations of all vehicles within their fleet, integrate traffic congestion into predicting vehicle arrival times, and create reports replaying vehicle journeys.

Flexible resourcing at airport security

Gatwick Airport has been involved in trials which monitor data and gather intelligence on the traffic conditions which may affect passenger arrivals. KPMG have suggested that combining data on current travel conditions with historic data could lead to airports becoming better at predicting the demand at the arrival gates. Having this knowledge would support airports in providing appropriate staffing levels at arrival gates, which means fewer queues, and a better experience for travellers.

Public / private collaboration

Sir Nic Cary, head of digital transformation at the Department for Transport (DfT), has highlighted the need for the public sector to embrace new ways of working or ‘risk being led by Californian-based software companies.’

In his keynote speech at a recent infrastructure conference, he explained that the public sector needs to get more involved in digital transformation and to have a greater focus on user needs and working collaboratively.

As a good example of this, Cornwall Council recently engaged Idox’s digital agency Reading Room to look at how digital services could encourage existing car drivers to use public transport in a sustainable way. There was a particular interest in engaging with 18-25 year olds.

Cornwall is a county where over 78% of all journeys are taken by car – with only 1% of journeys taken by bus and 3% by train. Following Government Digital Services (GDS) guidelines, Reading Room embarked on a series of activities to understand how public transport is perceived by Cornish citizens.

The user research explored barriers discouraging them from using public transport; online/digital tools they may use already to plan journeys; and their experience of public transport. Reading Room also reviewed and made recommendations to the council around the brand proposition for public transport. The user insights are now being taken forward by the council.

Security implications

There is, however, a risk in integrating data technologies into transport systems. For instance, smart ticketing, traffic lights, signage, and automated bus stops, are just some of the technologies which present potential opportunities for malicious hackers, or those looking to commit acts of terrorism.

Last year, San Francisco transport systems suffered a cyber-attack, where hackers demanded the city’s transportation agency pay 100 Bitcoin (about $70,000). The incident had no impact on the transport system, but over 2,000 machines were hacked. As a precaution, the agency shut down the city’s ticketing machines, which led to customers being able to travel for free.

Final thoughts

Improving how people get from A to B is one of the key challenges for cities. If data technologies can play even a small role in creating better experiences for travellers – by providing more reliable and flexible journeys – then the transport sector and the public sector should look to invest and create partnerships which encourage innovation.


Follow us on Twitter to see what developments in public and social policy are interesting our research team. If you found this article interesting, you may also like to read our other smart city articles. 

Future City Glasgow: successes, challenges and legacy

By Steven McGinty

In 2013, Glasgow City Council won £24 million worth of funding from Innovate UK (formerly the Technology Strategy Board) that would see the city become a ‘living lab’ for smart city projects.

Although Glasgow has been more synonymous with low life expectancies (the so called ‘Glasgow Effect’) and urban deprivation, the funding was intended to transform Glasgow into a world leading smart city, with the technologies piloted by Glasgow eventually being used in other cities.

The projects proposed by Glasgow City Council were designed to explore innovative ways to use technology and data to make the city ‘safer, smarter and more sustainable’.

However, three years on, with the majority of the work complete, has the programme been a success?

Managing a future city

From the beginning, Future City Glasgow set out an ambitious programme for change. However, it wasn’t just the experimental nature of the technologies or implementing them in such a short space of time which caused challenges. The programme also had an important role to play in the security of the 2014 Commonwealth Games – a major international event for the city.

Just under half of the programme’s funding was spent on a new state-of-the-art Operations Centre,  integrating traffic and public safety management systems, and bringing together public space CCTV, security for the city council’s museums and art galleries, traffic management and police intelligence.

Although this has required significant investment, the centre has enabled Glasgow to take a ‘proactive’ approach to traffic management and public safety. Video analytics tools, for example, provide operation centre operators with better information to help respond to emerging events. And traffic operators have control over the city’s signalling, allowing them to prioritise late-running public transport. CCTV cameras have also been upgraded to full HD, providing better images for operators and an important source of evidence for Police Scotland.

Demonstrator projects

A major part of Future City Glasgow’s work has been introducing a number of demonstrator projects. According to Gary Walker, programme director at Future City Glasgow, these focus on four main themes: energy; active travel (encouraging people to walk and cycle); public safety; and transport. Some of the most notable projects, include:

  • Intelligent street lighting – the Riverside Walkway has lighting which switches on when people walk by, and Gordon Street has lighting which provides real time data on noise levels, footfall, and air pollution.
  • Sensor technology in retrofitting – low cost sensors (the BuildAx and the Eltek GC-05) have been deployed in buildings throughout Glasgow to evaluate the impact of insulation projects.
  • The Glasgow Cycling App – an easy to use platform has been created to encourage cyclists to share their experiences of cycling and to generate data that could help citizens plan journeys or highlight areas the council should target for improvement.

The challenge of data

Much of Future City Glasgow has been underpinned by data sharing – including traffic data gathered by the Operations Centre and citizen-generated data from the Glasgow Cycling App.

However, ‘freeing’ this data proved challenging, as sharing data went against the traditional working culture of local government. As Gary Walker explained to the Guardian newspaper:

“Change can be challenging – especially when you are driving something that appears to contradict everything you’ve had drummed into you for years. Initially, organisations were nervous when we asked them to release their data because people know they must protect it. But once they realised that we were not asking for sensitive or personal data they began to relax a little and appreciate the value in creating a data hub.”

After some awareness raising and reassurance, the Glasgow Data Launchpad, a publicly available repository for the city’s data, now has over 400 datasets from 60 organisations, including Glasgow City Council, Glasgow Life (which delivers cultural, sporting and learning activities on behalf of Glasgow City Council), and the Department for Work and Pensions (DWP).

Looking to the future

As Gary Walker noted at a recent Smart Cities event, Future City Glasgow has received a lot of international interest. The programme has also won a number of awards, including:

  • Winner – Geospatial World Excellence Awards 2015
  • Winner – NextGen Digital Challenge (Digital Innovation) 2015
  • Winner – Holyrood Connect ICT (Innovation) 2015

However, it’s important that the city doesn’t become complacent and continues to progress with smart city initiatives. Alan Robertson, in an article for Holyrood magazine, suggests that financial pressures facing local councils may put initiatives in jeopardy. For instance, he highlights that Glasgow City Council leader Frank McAveety has warned that the city faces “impossible budget cuts”.

There are, however, some positive signs that work will continue. Last year, the Scottish Government introduced Smart Cities Scotland, a new programme which aims to make Scotland’s cities more efficient and greener, and more attractive to potential investors. The programme received £10 million in European funding and will involve a collaboration between Scotland’s seven cities and the Scottish Government.

Final thoughts

Future City Glasgow has had many successes since it was launched three years ago. Although Smart Cities Scotland promises less funding, Future Cities Glasgow has provided the smart city infrastructure capable of supporting new projects.

In terms of driving growth, it will also be interesting to see how Glasgow City Council responds to new forces within future cities, including disruptive business models and technologies, such as controversial tech companies Uber and Airbnb.


Follow us on Twitter to see what developments in public and social policy are interesting our research team. If you found this article interesting, you may also like to read our other smart cities articles. 

Rural transport: connecting communities

By Rebecca Jackson

For many people the buses which run through rural towns and villages in the UK are a lifeline.  However, with councils under increasing pressure to reduce costs and deal with significant budget cuts, some communities are being cut off by the loss of local services. A cycle of low passenger numbers, rising costs of running services and a reduction in the frequency of services is hitting rural communities the hardest.

 

Community-wide impact

Often, when rural buses are discussed, it is their role in enabling elderly people to remain active and involved in community life that is emphasised. However, younger people within rural communities are also increasingly feeling the impacts of cuts to services. Such restrictions can influence their social life and can limit their opportunities to find employment.

According to statistics, two-thirds of job-seekers in the UK have no access to a vehicle or cannot drive, meaning that they are reliant on public transport not only to find work but then to travel to and from work each day. But rising costs are putting some off even finding work in the first instance; and with some modern apprenticeships paying less than £130 a week, and the cost of transport  being as much as £100 a week, it is not surprising to see why some don’t think it’s worth it.

Practical solutions

Councils and members of the public will have to come to terms with the fact that there is just less to spend, and transport, in many instances, is not top of the spending agenda (despite generating £5 for every £1 invested for local economies). This is particularly the case when up to 70% of the councils’ already-reduced budget is pre-allocated to fund statutory services. This means that councils and communities have to be smarter with how they spend their money and look at alternative methods to fund and run bus services within rural communities. Potential strategies which have been considered by local authorities already are:

  • Focusing on key routes and securing funding for them
  • Putting routes out to tender for private firms to run (although they tend to only take on the most profitable routes, leaving people even more isolated – of the 56 million miles which have been lost in rural bus services, only 13 million miles of that has subsequently been taken up and run by private bus companies)
  • Increasing fares, which has its limitations due to the number of bus users who are exempt from paying fares through the use of a concessions card.
  • Providing an on demand mini bus service which only runs and stops when required
  • Promoting or supporting the creation of a community bus service

Digital solutions

In addition to this, despite funding difficulties, advances in digital transportation technology are making rural routes more and more accessible and cheaper to run in the long term. The proposed roll out of contactless technology by 2020, described by the Transport Secretary as the “smart ticketing revolution”, is helping to build a modern, affordable transport network that provides better, more cost efficient journeys for bus users. It is possible that this can be used in rural areas to promote the remaining bus services, and increase their accessibility to all users. The long term savings made by going “contactless” could then be reinvested into routes.

Real-time passenger information provided by companies like Cloud Amber can be another particularly effective solution for increasing passenger usage in rural areas where buses are less frequent. This increases passenger confidence that a bus is on its way and therefore use increases, leading to a more robust service requiring fewer subsidies.

There is a recognition that bus services in rural communities can have a positive environmental and economic impact. Effective saving without cutting services may be possible, whether that is through: long term strategic or community based planning; flexible services, able to integrate digital technology to drive passenger use; or the development of services and routes which are robust enough to run on reduced funding.

Final thoughts

The effect of transport cuts on rural communities shows us that transport is about more than vehicles and logistics; it is about connections: allowing people to form and maintain them; allowing communities to be sustainable and to grow; giving young people the chance to maximize potential; enabling older people to remain engaged and active, with a reduced risk of social isolation. Potential solutions are available and councils now faced with reduced funding will have to consider the best of these options for their local areas.


Read our other recent blogs on transport:

Follow us on Twitter to see what developments in public and social policy are interesting our research team.

Cloud Amber is a member of the Idox group of companies. Its smart solutions enable traffic managers to model, monitor and control the environmental effects of travel as well as reducing congestion to maximise the use of a limited road network.