Crowdsourcing in smart cities: a world of best practice

By Steven McGinty

Too often, debates on smart cities revolve around terms such as “Internet of things”, “big data”, and “sensors”. However, there is a growing realisation that truly smart cities take a more person-centric approach, which focuses on the needs of citizens and harnesses their skills, talents and experience.

Crowdsourcing is one approach that can help cities do just that. From Danish toy maker Lego to tech giant Amazon, organisations are using digital tools to gather views, opinions, data, and even money from citizens. Public sector institutions have also got involved, introducing projects that engage with citizens, as well as tap into external skills through events such as hackathons (where civic hackers come together to solve key city problems).

Already, there is a wide range of crowdsourcing initiatives across the world. Below I’ve highlighted some of the best.

Scottish Government

In 2015, the Scottish Government’s Open Data and Fisheries teams introduced Dialogue, a citizen engagement tool developed by Delib (a social enterprise based in the UK and Australia).

The Open Data team were in the process of creating an open data plan for public bodies. They felt that crowdsourcing could help them gain a greater understanding of the types and formats of datasets people would be interested in, and as such, posed a series of questions to citizens.

The Fisheries Team took to crowdsourcing to gather the views on a proposal to create a ‘kill licence’ and carcass tagging regime for salmon. As they knew this would be controversial, they wanted to gain a better understanding of the concerns in fishing communities, and to see if there were any better approaches.

Both teams learned a lot of useful lessons from the process. These included:

  • ensuring questions were as specific as possible so citizens could understand;
  • marketing projects to specific communities with an interest in the question raised;
  • avoiding making assumptions or stereotyping audiences; and
  • giving short deadlines (as this added urgency and encouraged greater participation).

Milton Keynes

MK: Smart – Milton Keynes’ wide ranging smart cities programme – has introduced an online platform known as Our MK to connect with citizens. This award-winning project supports people in playing a central role in urban innovation, from crowdsourcing initial ideas through to finding mentoring support and funding through their dedicated SpaceHive page.

The platform’s citizen ideas competition offers up to £5,000 worth of funding to turn ideas into reality. So far it’s generated over 100 ideas, with 13 projects being allocated funding. This includes the Go Breastfeeding MK App (an app which promotes the use of breastfeeding within Milton Keynes) and the gamification of Redways (which saw an app developed to encourage people to explore the Redways network – a series of shared use paths for cyclists and pedestrians.)

Madrid City Council

In 2016, Madrid City Council launched Decide Madrid. The platform played a key role in supporting the city’s participatory budgeting process, allowing citizens to propose, debate, and rank ideas submitted to the website. Once citizens had chosen their top proposals, city employees checked the ideas against viability criteria and a cost report was carried out. If the proposal failed to meet the criteria, a report was published explaining why it had been excluded.

Decide Madrid provided guidance of what was allowed and what was not (offline meetings were also used to explain the limitations of the scheme), to ensure that only valid proposals were checked. This ensured the initiative didn’t become too labour intensive.

In the 2016 Budget, €60 million was set aside. By the time the process had finished, citizens had debated over 5,000 initial ideas, with 225 projects being chosen for funding.

Reykjavik City Council

Better Reykjavik was introduced to provide a direct link for citizens to Reykjavik City Council. The online platform enables citizens to voice, debate and prioritise the issues that they believe will improve their city. For example, Icelandic school children have suggested the need for more field trips.

In 2010, the platform played an important role in Reykjavik’s city council elections, providing a space for all political parties to crowdsource ideas for their campaign. After the election, Jón Gnarr, former Mayor of Reykjavik, encouraged citizens to use the platform during coalition talks. Within a four week period (before and after the election), 40% of Reykjavik’s voters had used the platform and almost 2000 priorities had been created.

Overall, almost 60% of citizens have used the platform, and the city has spent approximately £1.7 million on developing projects sourced from citizens.

Final thoughts

Crowdsourcing is more than just creating a flashy website or app. It’s a process which requires strategic planning and investment. If you’re planning your own initiative, seeking out good practice and learning from the experience of others is a great place to start.


This article was based on the briefing ‘The crowdsourced city: engaging citizens in smart cities’. Idox Information Service members can access this briefing via our customer website.

Future City Glasgow: successes, challenges and legacy

By Steven McGinty

In 2013, Glasgow City Council won £24 million worth of funding from Innovate UK (formerly the Technology Strategy Board) that would see the city become a ‘living lab’ for smart city projects.

Although Glasgow has been more synonymous with low life expectancies (the so called ‘Glasgow Effect’) and urban deprivation, the funding was intended to transform Glasgow into a world leading smart city, with the technologies piloted by Glasgow eventually being used in other cities.

The projects proposed by Glasgow City Council were designed to explore innovative ways to use technology and data to make the city ‘safer, smarter and more sustainable’.

However, three years on, with the majority of the work complete, has the programme been a success?

Managing a future city

From the beginning, Future City Glasgow set out an ambitious programme for change. However, it wasn’t just the experimental nature of the technologies or implementing them in such a short space of time which caused challenges. The programme also had an important role to play in the security of the 2014 Commonwealth Games – a major international event for the city.

Just under half of the programme’s funding was spent on a new state-of-the-art Operations Centre,  integrating traffic and public safety management systems, and bringing together public space CCTV, security for the city council’s museums and art galleries, traffic management and police intelligence.

Although this has required significant investment, the centre has enabled Glasgow to take a ‘proactive’ approach to traffic management and public safety. Video analytics tools, for example, provide operation centre operators with better information to help respond to emerging events. And traffic operators have control over the city’s signalling, allowing them to prioritise late-running public transport. CCTV cameras have also been upgraded to full HD, providing better images for operators and an important source of evidence for Police Scotland.

Demonstrator projects

A major part of Future City Glasgow’s work has been introducing a number of demonstrator projects. According to Gary Walker, programme director at Future City Glasgow, these focus on four main themes: energy; active travel (encouraging people to walk and cycle); public safety; and transport. Some of the most notable projects, include:

  • Intelligent street lighting – the Riverside Walkway has lighting which switches on when people walk by, and Gordon Street has lighting which provides real time data on noise levels, footfall, and air pollution.
  • Sensor technology in retrofitting – low cost sensors (the BuildAx and the Eltek GC-05) have been deployed in buildings throughout Glasgow to evaluate the impact of insulation projects.
  • The Glasgow Cycling App – an easy to use platform has been created to encourage cyclists to share their experiences of cycling and to generate data that could help citizens plan journeys or highlight areas the council should target for improvement.

The challenge of data

Much of Future City Glasgow has been underpinned by data sharing – including traffic data gathered by the Operations Centre and citizen-generated data from the Glasgow Cycling App.

However, ‘freeing’ this data proved challenging, as sharing data went against the traditional working culture of local government. As Gary Walker explained to the Guardian newspaper:

“Change can be challenging – especially when you are driving something that appears to contradict everything you’ve had drummed into you for years. Initially, organisations were nervous when we asked them to release their data because people know they must protect it. But once they realised that we were not asking for sensitive or personal data they began to relax a little and appreciate the value in creating a data hub.”

After some awareness raising and reassurance, the Glasgow Data Launchpad, a publicly available repository for the city’s data, now has over 400 datasets from 60 organisations, including Glasgow City Council, Glasgow Life (which delivers cultural, sporting and learning activities on behalf of Glasgow City Council), and the Department for Work and Pensions (DWP).

Looking to the future

As Gary Walker noted at a recent Smart Cities event, Future City Glasgow has received a lot of international interest. The programme has also won a number of awards, including:

  • Winner – Geospatial World Excellence Awards 2015
  • Winner – NextGen Digital Challenge (Digital Innovation) 2015
  • Winner – Holyrood Connect ICT (Innovation) 2015

However, it’s important that the city doesn’t become complacent and continues to progress with smart city initiatives. Alan Robertson, in an article for Holyrood magazine, suggests that financial pressures facing local councils may put initiatives in jeopardy. For instance, he highlights that Glasgow City Council leader Frank McAveety has warned that the city faces “impossible budget cuts”.

There are, however, some positive signs that work will continue. Last year, the Scottish Government introduced Smart Cities Scotland, a new programme which aims to make Scotland’s cities more efficient and greener, and more attractive to potential investors. The programme received £10 million in European funding and will involve a collaboration between Scotland’s seven cities and the Scottish Government.

Final thoughts

Future City Glasgow has had many successes since it was launched three years ago. Although Smart Cities Scotland promises less funding, Future Cities Glasgow has provided the smart city infrastructure capable of supporting new projects.

In terms of driving growth, it will also be interesting to see how Glasgow City Council responds to new forces within future cities, including disruptive business models and technologies, such as controversial tech companies Uber and Airbnb.


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