Reimagining travel: how can data technologies create better journeys?

Light-streamed highways heading towards the city

By Steven McGinty

From steam trains to electric trains, bicycles to Segways, the transport sector is constantly innovating. Although much of the excitement revolves around high profile developments in self-driving vehicles and private space travel, there are many up-and-coming technologies that could make a great deal of difference to both transport professionals and the average traveller.

The driving force behind these innovations is data.  By gathering, analysing, processing and disseminating travel information, we can make better use of the transport infrastructure we have around us. Developing new technologies and business models that use transport data in innovative ways will be key to improving journeys and creating real benefits.

Managed Service Providers (MSPs)

Many companies – such as Masabi and Whim – currently offer ‘mobility-as-a-service’ apps that allow travellers to compare journeys on different modes of transport. Travel agents purchase tickets in bulk and monitor real time travel data from airports and other transport operators. And travellers can use ‘digital wallet’ services such as Google Wallet to store their tickets in their smartphones. However, these services can be complex to navigate, and don’t always offer travellers the option to update or change their tickets in real time. The MSP concept involves utilising the transport infrastructure that’s currently in place, but also providing travellers with the flexibility to change their planned journey if conditions change e.g. cancellation of a service.

There is also the potential for ‘insured travel’, where MSPs could guarantee that a traveller reaches their destination by a specific time. This, according to professional services firm KPMG, would be more complex, as it would require using big data analytics to estimate the risk of delay and pricing the journey accordingly. In Holland, travellers are already able to purchase insurance along with their railway ticket to Schiphol Airport. If a train is delayed – resulting in a traveller missing their flight – the rail operator will book them onto the next available flight.

Data and traffic management

The development of ‘connected cars’, which transmit real time location data, and greater coordination between smartphone and satnav providers, will mean that transport professionals will increasingly have access to a wide variety of travel information. As a result, a more ‘holistic approach’ can be taken to traffic management. For instance, public sector road managers could group drivers by certain routes, in order to avoid or worsen traffic congestion problems.

Cloud Amber is one of the most innovative companies working in this area. For example, their Icarus passenger information and fleet management solutions enable professionals to view real time locations of all vehicles within their fleet, integrate traffic congestion into predicting vehicle arrival times, and create reports replaying vehicle journeys.

Flexible resourcing at airport security

Gatwick Airport has been involved in trials which monitor data and gather intelligence on the traffic conditions which may affect passenger arrivals. KPMG have suggested that combining data on current travel conditions with historic data could lead to airports becoming better at predicting the demand at the arrival gates. Having this knowledge would support airports in providing appropriate staffing levels at arrival gates, which means fewer queues, and a better experience for travellers.

Public / private collaboration

Sir Nic Cary, head of digital transformation at the Department for Transport (DfT), has highlighted the need for the public sector to embrace new ways of working or ‘risk being led by Californian-based software companies.’

In his keynote speech at a recent infrastructure conference, he explained that the public sector needs to get more involved in digital transformation and to have a greater focus on user needs and working collaboratively.

As a good example of this, Cornwall Council recently engaged Idox’s digital agency Reading Room to look at how digital services could encourage existing car drivers to use public transport in a sustainable way. There was a particular interest in engaging with 18-25 year olds.

Cornwall is a county where over 78% of all journeys are taken by car – with only 1% of journeys taken by bus and 3% by train. Following Government Digital Services (GDS) guidelines, Reading Room embarked on a series of activities to understand how public transport is perceived by Cornish citizens.

The user research explored barriers discouraging them from using public transport; online/digital tools they may use already to plan journeys; and their experience of public transport. Reading Room also reviewed and made recommendations to the council around the brand proposition for public transport. The user insights are now being taken forward by the council.

Security implications

There is, however, a risk in integrating data technologies into transport systems. For instance, smart ticketing, traffic lights, signage, and automated bus stops, are just some of the technologies which present potential opportunities for malicious hackers, or those looking to commit acts of terrorism.

Last year, San Francisco transport systems suffered a cyber-attack, where hackers demanded the city’s transportation agency pay 100 Bitcoin (about $70,000). The incident had no impact on the transport system, but over 2,000 machines were hacked. As a precaution, the agency shut down the city’s ticketing machines, which led to customers being able to travel for free.

Final thoughts

Improving how people get from A to B is one of the key challenges for cities. If data technologies can play even a small role in creating better experiences for travellers – by providing more reliable and flexible journeys – then the transport sector and the public sector should look to invest and create partnerships which encourage innovation.


Follow us on Twitter to see what developments in public and social policy are interesting our research team. If you found this article interesting, you may also like to read our other smart city articles. 

The recipe for great digital content

content wordcloud1We all know that great digital strategies don’t begin and end with developing a website. But all too often content creation can feel like a burden rather than an opportunity.

A recent event at Reading Room offered a chance to hear some inspiring stories about using content, whether that’s video, photography, copy, infographics, games or audio. In each case the organisation faced different challenges and had found that a new approach to content had helped them overcome these.

Real-life problems

Whatever your business, you need content. It doesn’t need to be complicated and it doesn’t need to break the bank. But it does need to be meaningful, interesting, useful and effective.

  • Kingspan are a global leader in self-build housing and construction. With over 175 websites they needed a content approach which was consistent, made sense to their customers but reflected the local markets they operate in.
  • Catalyst Housing are in the middle of a business-wide digital transformation. Part of this was looking at how to empower staff to use social content to better serve their customers. Moving from “Oh, no, they’re talking to us” to “hi, how can we help”!
  • The National Archives wanted to find a way to celebrate the Magna Carta and engage children with this part of history. The resultant award-winning resource used video and game elements to bring the archive materials to life.

So what is the recipe for making the most of digital content?

  • Start with a strategy – The basic ingredients need to be agreed from the start and you need to know what you want to achieve. Otherwise you’ll end up with an omelette when you really wanted a soufflé. What is your brand story … and how can digital content help you amplify that message and reach your audience or customers?
  • Understand your equipment – Work within your limits and don’t be overly ambitious, but equally don’t be afraid to be inspired. It would be tricky to cater for a dinner party of 20 with just a microwave, but not impossible. In the same way, what’s important is to choose the right kind of content and the right channel, to suit both you and your audience.
  • A large spoonful of art direction – There’s no substitute for someone who knows what makes the difference between a good image and a great image.
  • Taste, taste, taste – Great chefs taste as they go along. They tweak the flavours and can adjust to their customers’ palates. In the same way, content should be tailored. If you’re commissioning content then you need to work with someone who understands the nuances of your business.
  • Share and enjoy – Great-looking food gets shared, whether that’s at the table or on Instagram! Great content gets shared too. If it tells a story, if it evokes an emotion, if it persuades or inspires … your content is a metaphor for the attitude and ideals of your brand.

And finally … to improve, don’t be afraid to ask for help. We all use cookbooks and recipes. Why wouldn’t you get an expert to help you develop your digital content?


Wherever you are in your digital journey, Reading Room can help you. From creating your strategy to producing memorable content; get a taste of how digital content can make you stand out from the crowd.

We’ve recently put our digital content expertise to work for the likes of First Mile recycling, the National Archives and SKODA. Get in touch with our Creative Director, Pete Gomori, to set up an initial consultation.

Reading Room is an award-winning digital consultancy with an international reputation for strategic consultancy, design, and technical delivery. They joined the IDOX Group in 2015.

Introducing Reading Room: a trusted digital partner

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Last year, Reading Room became the latest company to join the Idox group. Reading Room is an award-winning digital consultancy with an international reputation for innovative strategic consultancy, design, and technical delivery.

The experienced team, based in London, Manchester and Glasgow, blend the best design and technical expertise with insights from behavioural science and psychology to deliver highly effective solutions. For public and private sector organisations looking for help to reach their full digital potential, Reading Room is a tried and trusted digital partner.

Diverse clients … diverse needs … diverse digital solutions

  • NHS Lambeth Federations : Reading Room supported the organisation to transform their business via a digital strategy to encourage more people to interact with their surgeries online and establish trust. New digital features, including digital triage of symptoms and conditions, tools to support online appointments with a GP, and a social media campaign all encouraged behavioural change.
  • Durham at War : In 2014, Reading Room developed an interactive online presence for the Durham at War project, which tells the story of County Durham and its people during the First World War. Managed by the archive, museum and archaeology services at Durham County Council, the resource allows members of the public to upload and share their memories and reflections. Reading Room were also responsible for a striking brand identity for the project, based on a First World War poppy from France that was sent home by a soldier from County Durham.

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  • Victim Support : Reading Room worked with a specialist young people’s research company to explore the questions and fears of children who are required to give evidence in court cases. Following in-depth audience co-creation sessions, an innovative online interactive courtroom now familiarises young witnesses with the court system and guides them through what to expect when giving evidence.
  • Office of the Children’s Commissioner (OCC) : Reading Room supported OCC in presenting their work in a way that appealed to both adults and children, and addressed some sensitive subject areas. The result was colourful and clear web pages that covered the range of services provided by the organisation.

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  • Australian Government, Department of Communications : Reading Room’s online version of the Australian Department of Communications 2015 annual report set a visually rich, new benchmark in the way government agencies present complex information.
  • London Councils : The organisation represents London’s 32 borough councils and the City of London and wanted a new website that allowed users easy access to information about services. Reading Room worked with London Councils to create an intuitive website as well as a simplified Content Management System.
  • National Archives : Reading Room partnered with the National Archives on a digital resource to help children understand the significance of the Magna Carta. Activity focused on the idea of a ‘Chronicle’ which the children write as they move through chronological chapters featuring original videos, maps and other digital assets from the National Archives. Children can earn badges and points by answering questions about what they’ve learned in the chapters and receive instant feedback. The resource helped mark the 800th anniversary of the signing of the Magna Carta by King John at Runnymede.

Reading Room has also provided digital consultancy to support many other clients, including Visit England, the Royal Botanic Gardens at Kew, Skoda and West Yorkshire Police.

Award-winning digital consultancy

The expertise and client-focus of the Reading Room team has led to some great accolades for the company:

  • Top recommended digital agency – Recommended Agency Register 2015
  • Best in Web Design & Web Development – Recommended Agency Register Digital Awards 2015
  • Ranked number 1 for digital design services in the Marketing Week Independent Agency Reputation Survey
  • Top 5 Marcomms Agency – B2B Marketing Magazine UK Agency League Table 2015
  • Top 10 for customer satisfaction – The Drum 2015 independent agency census.

Reading Room is also part of the UK government’s G-Cloud framework, which provides an online marketplace where public sector bodies can buy cloud based services. There are now over 100 software solutions and consultancy services across Reading Room and the wider Idox group on the marketplace – helping to deliver a simpler, clearer and faster way for public sector bodies to buy what they need from the group’s offerings.

Reading Room are especially proud that in January of this year, their development of the Magna Carta educational resource for the National Archives won the British Educational Training and Technology Award for Free Digital Content/Open Educational Resources. And in March the Magna Carta resource was awarded the Special Jury Prize at the MEDEA awards for “exceptional innovation in pedagogic or technical design.”

magna carta


Find out more about Reading Room’s work, or get in touch with the team.

Our blog has also featured Reading Room in previous posts:

What you need to know about web design trends in 2016

Reading Room Image

By Matt Fox, Digital Project Consultant, Reading Room

It’s starting to feel like spring again, so if you’re thinking of spring cleaning your website and making sure it’s achieving what you need, here’s our guide to what we see as being big in web design this year.

The visual effect

More and more clients we speak to aren’t satisfied with their websites just being searchable sets of text-based information. Their sites need to work harder for them as brand experiences and as tools to convey practical detail to their users – and both are improved by the effective and creative use of visual assets.

Whether it’s a video homepage, scrolling, Snowfall-style narratives packed with photography, illustration and animation, or interactive 3D models on product pages; imagery is going to win out over words every time. What this will mean is that photo and video shoots, or commissioning of illustration and motion graphics, will become a standard part of any web project. Sophisticated content and brilliantly constructed functionality working together will let the web fulfil its potential for organisations.

Substance over style

Having said that, you have to remember that substance wins out over style for users of digital platforms. As we become more comfortable with the fancy new frameworks available to web developers, the 2016 online user has become bored of unnecessary animation and 3D effects. If it helps your business message and is user friendly then that’s fine, but we are seeing web design come around full circle and concentrate on the message being conveyed.

We have clients ditching carousels, stripping back accordion lists and going minimal on superfluous interaction effects. This is all in the name of boosting usability and performance – especially for mobile devices. Mobile is still on the up and, by now, impossible to ignore. There is no room for fluffy embellishments anymore – users want information and they want it fast and fuss-free.

Pattern libraries

Web design is no longer about creating static layouts and page templates. To keep up with rapidly expanding businesses and the growing umbrella of sub-brands they need to accommodate, websites (or platforms, more appropriately) need to be flexible. More and more elements are now being created as part of a Pattern Library. This is a collection of repeating blocks that make up a page and allow for a consistent roll-out of content across a digital platform. This way of working has also been described as ‘Atomic Design’.

Once brand guidelines have been lifted into a digital styleguide, one can prepare all the code for the different elements that have been designed, so then they are easily implemented in any situation. You don’t need to tell people the rules any more – they are automatically implemented and thought through in advance. Pattern libraries can be used as frameworks for new web templates or elements, and any other design going forward.

Data-driven decisionmaking

Data is everywhere. With wider trends like wearables, home automation and the overarching ‘quantified self’ starting to take over, we are drowning in numbers. This year, more than ever, is all about tapping into the data available to us to make incremental improvements to our respective platforms and/or services.

This means targeting our efforts using analytics and phasing continuous improvement programmes through prioritisation. This is surging in popularity due to both opportunity (the data is there for the taking) and necessity. Project budgets are ever tighter, so prioritising scope empirically and focusing spend is a very prudent approach.

Making personalisation count

2016 has brought with it the challenge of more discerning digital consumers than ever, all with different needs and motivations. One-size-fits-all web strategy is beginning to run its course and delivering a personalised experience to their audience is on the minds of many of our clients.

Personalisation – the art of adapting page content to suit a particular user – is one thing, but we need to understand the whole picture before we get to that stage. It’s the ‘who, what, where, why, when’ that counts when attempting to personalise your digital platform. Up until now, a lot of people have been dipping their toes in the personalisation pond but it’s time to step back and think, ultimately, about the key question … ‘what are we really trying to achieve here?’

This year will be about taking that step back and approaching personalisation sensibly. Reflecting the drive to ‘substance over style’ it’s about appropriate use of technologies to meet business needs. We’ll be helping clients answer the questions like ‘Who are my audience segments?’, ‘What will I use to identify them?’, “Where will I provide personalised content?’ and ‘Why will this help our business goals?’.

Conversion over traffic

For years, people have just been concerned about traffic. “We want more traffic!” is often heard ringing through the room when discussing a new website project. In the effort of boosting leads or sales, the go-to strategy has almost always been to increase footfall. Banner ads (boo!) could be to blame. With diabolical click-through rates (of the order of 0.01%), it makes sense to invest in traffic and get a tiny sliver of the huge pie.

But forget about traffic. That conversion rate isn’t getting any better. Your website, Call To Action,or form isn’t going to convert a higher percentage of users just by getting more eyeballs in front of the screen.

2016 is the year of conversion. Traffic is only part of the story. Invest in optimising your conversion rate and you will continue to reap rewards long after your one-off investment.


Reading Room is a digital consultancy that identifies opportunities, creates experiences and builds systems to help clients benefit from technological change. It joined the Idox group of companies in 2015.

Enjoy this article? Read other blogs on digital from Reading Room and ourselves:

Digital inclusion in practice: how Reading Room is helping social housing tenants go online

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In 2012, a Housing Technology report found that almost half of the UK’s adult population who do not use the internet live in social housing. The report’s contributors (including the Chartered Institute of Housing, the National Housing Federation and Peabody housing association) argued that digital inclusion gives tenants more choice and control and better access to lower-cost, better services.

For housing associations, the impact of developing a digital strategy to engage with their tenants can be substantial. The report estimated that social housing landlords could achieve annual savings of £340m in communications costs.

The benefits of digital inclusion for social housing landlords and their tenants is explored further in the latest “In focus” briefing from The Knowledge Exchange.

Social housing: the digital revolution

Increasingly, social housing providers and tenants are connecting online through media such as Facebook, Twitter and online chat services. Other housing associations are offering interactive features on their websites, enabling tenants to check their rent accounts or to book appointments.

But, as the Housing Technology report showed, significant numbers of people don’t have online access. For some, it’s a matter of poor broadband coverage, while others have concerns about access costs and data security.

Our briefing includes examples of how social tenants and their housing providers can benefit from greater digital inclusion, and highlights ways in which the barriers to going online may be overcome.

Reading Room and Catalyst:

Among the examples of best practice featured in the briefing is a case study of a collaboration between Reading Room – a digital consultancy which joined the Idox Group in 2015 – and Catalyst, one of the leading housing associations in London and the South East.

Reading Room has worked closely with Catalyst and its customers to create a strategic framework for the housing association’s digital development. Among the themes emerging from this framework are projects for:

  • Optimising Catalyst’s web platforms for mobile devices and making them more user friendly
  • Developing a plan to implement new online services
  • Training and developing internal teams with digital best practices, including content creation and customer service through social media
  • Engaging the business and creating a team of digital champions
  • Embarking on an innovation programme towards building smart homes

Once the work is complete, Catalyst customers will be able to report and track issues directly through a new web platform, while contractors can view available jobs and location data.

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Future plans

Further down the line, Reading Room and Catalyst are working on plans to use the Internet of Things to create smarter buildings with sensors that can detect changes before they become problems, notify the repair company and update the customer automatically.

The collaboration between Reading Room and Catalyst highlights the exciting potential of technology for improving communications between social housing providers and their tenants, and for encouraging more people to reap the benefits of going online.


Members of the Idox Information Service can obtain access to the full text of the In focus briefing on digital inclusion and social housing here

Follow us on Twitter to see what developments in policy and practice are interesting our research team. 

Digital leadership: how should digital be represented at board level?

DARPA_Big_DataBy Sarah Vick, Managing Director, Reading Room

How can leaders ensure digital is a strategic strength? In a Reading Room roundtable event, we discussed the shift from ‘doing’ digital to ‘being’ digital and the challenges this poses.

Being at the forefront of digital is central to operations, corporate strategy, customer experience and communications. But should this responsibility sit under the remit of a traditional board-level director, in the form of a Chief Digital Officer? Or should every senior executive be digitally savvy? In both cases, what does the board need to know and do to ensure that digital is a strategic strength of the business?

From ‘doing’ digital to ‘being’ digital

In our roundtable event we discussed the shift from ‘doing’ digital to ‘being’ digital and the challenges this poses for both boards and people working in digital roles within organisations.

We concluded that either digital changes you as an organisation or you choose to actively manage your digital transformation. Those organisations that make a decision to manage their transformation and learn from doing so are more likely to be successful in the future. This takes bravery; the people on boards are no longer the experts. If they are brave enough to admit that they need to learn in order to change,  that’s the best first step to take.

The rate of change that digital technology has brought about means boards are being challenged to make ever faster decisions, and to reconsider the benefit of long-term planning. Is it really possible to plan five years in advance? Won’t the world as we know it have completely changed again in that time frame? Boards operating in highly regulated or governance-heavy environments have additional hurdles to jump in a fast-paced environment.

Experimentation in order to build a business case for change

It was clear in our discussions that boards and directors needed to be able to make decisions based on business cases that explained the impact digital initiatives would have on an organisation.

Often these business cases will propose an initial spend in order to test a certain proposition. However being awarded budget (even minimal) to test and experiment is often difficult to achieve. At Reading Room, we have found that organisations who are willing to test ideas out, find it easier to innovate and, as a result, are often ahead of their competitors or the first to market.

Directors need to understand that organisations have to change and that digital is a key aspect in bringing about change. At the same time, having an understanding of the benefits of testing ideas out in order to make longer term strategic decisions is an important skill to have at board level and something organisations should advocate.

Becoming a joined up digital organisation

‘Digital’ people within an organisation are often those who are willing to shine a torch on problem areas. They are both the disrupters and the teachers; causing those around them to love them and be afraid of them in equal measure.

One area where the torch gets shined is on the myriad of internal systems that aren’t joined up and don’t allow data to flow from one to another. This topic is often raised at board level, but because the projects associated with joining systems up often do not result in immediate results or a difference in the front-end user experience, they risk getting passed over for ‘shinier’ activities.

It is important that people reporting into boards are able to demonstrate the efficiencies that can be made from allowing systems to talk to each other. Again, being able to undertake proof of concept or short-run experimental projects can often help to build a business case.

Digital knowledge can inform strategic planning

Not all board positions are occupied by digitally savvy people, yet the board is expected to make decisions in a world that is changing faster and faster because of the impact of digital. There is a need for more education at board level to help organisations to make better strategic decisions in relation to digital. Another tip is to avoid board discussions where the board gets pulled into the detail of plans, which is not a good use of their time.

Boards need to be strategic and hold the vision for the future of the organisation. They need to have a holistic approach and to understand how core areas such as data and content fit into their overall vision. Having a common understanding and a clear vision for how digital fits into the organisational strategy is a place where boards should strive to get to.

Do we need Chief Digital Officers?

In our discussions we concluded that at this point in time it was useful to have someone who has a good understanding of the impact and potential of digital and could champion this at board level. They would often be the person who the people delivering initiatives would have an ongoing discussion with outside of the boardroom. They might also be the person to allay fears and drive change within an organisation.

Digital initiatives often result in wide and deep structural and/or cultural changes. Having someone at the helm to help navigate these changes can be hugely beneficial. They also help to avoid people blaming ‘IT’ or ‘digital’ if things go wrong or there are teething problems.

We also discussed the premise that having a Chief Digital Officer would probably be a passing phase and that as the wider board became more digitally savvy and digital was more integrated into every part of an organisation, the role would evolve or no longer be required.

One red flag raised on the topic of Chief Digital Officers is that having a single person at board level responsible for digital does run the risk of them becoming the scapegoat if things go wrong. There is a risk that their appointment can let everyone else off the hook. If we are to argue that digital touches all aspects of business then surely the board as a whole needs to be accountable?

Over the years, some IT departments have operated at arms-length from the organisations they serve. Many have found it’s easier to say no rather than move forward. We do not want this to become the fate of the digital department, whether the organisation is operating in the private sector or the public sector.


Reading Room is is a digital consultancy that identifies opportunities, creates experiences and builds systems to help clients benefit from technological change. It joined the Idox group of companies in 2015.

Enjoy this article? Read other blogs on digital from Reading Room and ourselves:

Idox: enabling transformation, collaboration and improvement

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If you follow this blog regularly then you’ll know that we write on all areas of public and social policy. What you might not realise though is that our Knowledge Exchange team is just one part of a much wider business – Idox – providing specialist information and data solutions and services.

I’ve been working with Idox for about four years, but I’m still topping-up my knowledge about the organisation. Last week, at the company’s end-of-year get-together, my brain was like an overworked sponge as it tried to absorb a multitude of facts, figures and achievements during two days of workshops and presentations (to say nothing of the informal chats in between the working sessions).

From this wealth of information, I’ve compiled a selection that I think conveys a flavour of the depth and diversity of Idox today.

Ten things you might not know about Idox…

  1. The Reading Room, which is the newest addition to the Idox family of companies, has developed digital solutions for a wide range of customers, including Porsche and Clarence House, and this year developed a virtual reality test drive app for Skoda.
  2. Idox’s recently-launched iApply service enables planning applications and building control consent to be applied for via a single source, streamlining the application process.
  3. The Idox GRANTFinder policy and grants database contains details of over 8000 funding opportunities.
  4. Real-time information delivered by Idox’s Cloud Amber keeps the travelling public up-to-date about transport services and helps manage traffic congestion.
  5. The Idox group currently employs almost 600 people in over 10 countries, including the UK, the Netherlands, Germany, the United States, India and Australia.
  6. The Idox Elections service not only ensured the smooth management of postal voting for the 2015 UK general election, but has also supported delivery of local authority and community council elections in the UK, as well as this year’s local elections in Norway.
  7. Idox has a strong presence in the compliance sector, raising awareness among managers and employees of the importance of complying with regulations, from corruption prevention and data privacy to occupational safety and cybersecurity.
  8. Idox Engineering Information Management, provides critical engineering document management and control applications to the oil and gas, mining, pharmaceutical and transport industries in 50 countries.
  9. CAFM Explorer, Idox’s computer aided facilities management software, supports building maintenance and property management for organisations in 45 countries, and recently partnered with the Hippodrome to help maintain one of London’s most popular attractions.
  10. From food safety monitoring to licensing taxis, Idox’s regulatory services help local authorities enforce the rules that keep us safe.

One more thing…

Finally, the meeting reminded me of one thing I already knew, and it’s to do with the part of Idox where I work – the Knowledge Exchange.

Over breakfast on the second morning, a colleague from McLaren talked about the difficulties in finding the right information on the web. Search engines only go so far, he said, providing too little or too much. This is where skilled intermediaries, such as Idox’s team of Research Officers, can make a difference, identifying, sorting and presenting information that people can use to make decisions, support arguments and advance their businesses.

The Idox event was an enjoyable, if exhausting, couple of days, and it demonstrated the many ways in which the company is supporting public, private and third sector work.

Clearly, there’s much more to learn about Idox.


Our popular Ask-a-Researcher enquiry service is one aspect of the Idox Information Service, which we provide to members in organisations across the UK to keep them informed on the latest research and evidence on public and social policy issues. To find out more on how to become a member, get in touch.

Follow us on Twitter to see what developments in public and social policy are interesting our research team.