Crowdsourcing in smart cities: a world of best practice

By Steven McGinty

Too often, debates on smart cities revolve around terms such as “Internet of things”, “big data”, and “sensors”. However, there is a growing realisation that truly smart cities take a more person-centric approach, which focuses on the needs of citizens and harnesses their skills, talents and experience.

Crowdsourcing is one approach that can help cities do just that. From Danish toy maker Lego to tech giant Amazon, organisations are using digital tools to gather views, opinions, data, and even money from citizens. Public sector institutions have also got involved, introducing projects that engage with citizens, as well as tap into external skills through events such as hackathons (where civic hackers come together to solve key city problems).

Already, there is a wide range of crowdsourcing initiatives across the world. Below I’ve highlighted some of the best.

Scottish Government

In 2015, the Scottish Government’s Open Data and Fisheries teams introduced Dialogue, a citizen engagement tool developed by Delib (a social enterprise based in the UK and Australia).

The Open Data team were in the process of creating an open data plan for public bodies. They felt that crowdsourcing could help them gain a greater understanding of the types and formats of datasets people would be interested in, and as such, posed a series of questions to citizens.

The Fisheries Team took to crowdsourcing to gather the views on a proposal to create a ‘kill licence’ and carcass tagging regime for salmon. As they knew this would be controversial, they wanted to gain a better understanding of the concerns in fishing communities, and to see if there were any better approaches.

Both teams learned a lot of useful lessons from the process. These included:

  • ensuring questions were as specific as possible so citizens could understand;
  • marketing projects to specific communities with an interest in the question raised;
  • avoiding making assumptions or stereotyping audiences; and
  • giving short deadlines (as this added urgency and encouraged greater participation).

Milton Keynes

MK: Smart – Milton Keynes’ wide ranging smart cities programme – has introduced an online platform known as Our MK to connect with citizens. This award-winning project supports people in playing a central role in urban innovation, from crowdsourcing initial ideas through to finding mentoring support and funding through their dedicated SpaceHive page.

The platform’s citizen ideas competition offers up to £5,000 worth of funding to turn ideas into reality. So far it’s generated over 100 ideas, with 13 projects being allocated funding. This includes the Go Breastfeeding MK App (an app which promotes the use of breastfeeding within Milton Keynes) and the gamification of Redways (which saw an app developed to encourage people to explore the Redways network – a series of shared use paths for cyclists and pedestrians.)

Madrid City Council

In 2016, Madrid City Council launched Decide Madrid. The platform played a key role in supporting the city’s participatory budgeting process, allowing citizens to propose, debate, and rank ideas submitted to the website. Once citizens had chosen their top proposals, city employees checked the ideas against viability criteria and a cost report was carried out. If the proposal failed to meet the criteria, a report was published explaining why it had been excluded.

Decide Madrid provided guidance of what was allowed and what was not (offline meetings were also used to explain the limitations of the scheme), to ensure that only valid proposals were checked. This ensured the initiative didn’t become too labour intensive.

In the 2016 Budget, €60 million was set aside. By the time the process had finished, citizens had debated over 5,000 initial ideas, with 225 projects being chosen for funding.

Reykjavik City Council

Better Reykjavik was introduced to provide a direct link for citizens to Reykjavik City Council. The online platform enables citizens to voice, debate and prioritise the issues that they believe will improve their city. For example, Icelandic school children have suggested the need for more field trips.

In 2010, the platform played an important role in Reykjavik’s city council elections, providing a space for all political parties to crowdsource ideas for their campaign. After the election, Jón Gnarr, former Mayor of Reykjavik, encouraged citizens to use the platform during coalition talks. Within a four week period (before and after the election), 40% of Reykjavik’s voters had used the platform and almost 2000 priorities had been created.

Overall, almost 60% of citizens have used the platform, and the city has spent approximately £1.7 million on developing projects sourced from citizens.

Final thoughts

Crowdsourcing is more than just creating a flashy website or app. It’s a process which requires strategic planning and investment. If you’re planning your own initiative, seeking out good practice and learning from the experience of others is a great place to start.


This article was based on the briefing ‘The crowdsourced city: engaging citizens in smart cities’. Idox Information Service members can access this briefing via our customer website.

Youth participation and citizenship: hearing young people’s voices in North Ayrshire

2018 is the year of young people in Scotland. The idea is to inspire Scotland through its young people, celebrating their achievements, valuing their contribution to communities and creating new opportunities for them to take the lead.

Research published by the Scottish Government in 2018, Young people’s participation in decision making in Scotland: attitudes and perceptions showed that while many thought “adults” were good at listening to their views, many other barriers to having their views and opinions heard existed for young people. One of the main challenges was a feeling that young people’s views are discarded because “‘it doesn’t fit with what they (adults) want to hear”.

Hearing young people’s voices

The North Ayrshire Youth Participation and Citizenship strategy is a “unique and transferable” youth-friendly children’s rights engagement process, which informs local policy, corporate priorities and strengthens the voices of young people in local communities.

The framework “values and respects” youth participation as fundamental in the ongoing work to enable all aspects of community life to prosper. The programme of youth engagement undertaken at North Ayrshire saw them awarded a COSLA Gold award in a ceremony at the end of 2017.

The Youth Participation and Citizenship strategy sets out how young people across North Ayrshire can play an active role in their schools and communities. The framework encourages and supports the engagement and participation of young people across a range of areas including:

  • YouthBank YouthBank Scotland is a grant making and empowerment initiative run by young people for young people. It builds on young people’s skills and experiences to enable them to give cash for action, funding young people’s ideas for the benefit of the wider community.
  • Participatory budgeting initiatives  where young people can help to decide on funding applications for local projects.
  • Local participation initiatives – including Youth Forums, Pupil Councils, North Ayrshire Youth Council, Youth Groups, Eco Committees, Sports Leadership and Peer Education schemes.
  • National participation initiatives  the Scottish Youth Parliament, British Youth Council and the Lesbian, Gay, Bisexual, and Transgender (LGBT) National Youth Council.

In December 2017, North Ayrshire launched its Year of Young People 2018 plan. Activities include ‘Joint Cabinet Live’ which will bring together young people from all over North Ayrshire via a live video link, to interact with the Council’s Cabinet Members on the issues faced by young people living in the area.

Co-production and giving young people a choice

There is a strong focus on co-production, facilitating decisions to be made with, not to young people. There is also an understanding that engaging young people in all aspects of community life, both at a social and an administrative level can have positive consequences for the whole community, not just for the young people who participate.

The council engages with young people to ensure that they know their voices are heard and that council policy reflects their needs and aspirations for the future. It builds the skills and confidence of young people who have the opportunity to participate and can strengthen community engagement and cohesion as more people become involved.

As part of the North Ayrshire participatory budgeting initiative, funding was allocated to youth projects across North Ayrshire, and young people given the opportunity to vote for where they thought the money should be spent. Each young Scot in North Ayrshire, was able to vote for three projects they thought would most benefit from receiving funding (projects varied depending on which North Ayrshire locality they lived in, but were all organised either by or for the benefit of young people in the region). They were able to vote in school, as well as in colleges, local youth clubs, or from home using their Young Scot card number to go online and register their choices. The results were announced on 9 February 2018 and saw funding allocated according to the votes of young people, with almost 7000 young people taking part, almost 50% of those eligible.

Award winning approach

In 2017, the North Ayrshire youth services team were awarded the COSLA gold award for their efforts. The award recognised the work of  the Youth Services team in creating a culture of participation, which allows young people to have a real impact in shaping the services the Council delivers. For example, the Council operates a joint Youth Cabinet, which allows young people to work alongside Elected Members and be directly involved in the decision-making process.

North Ayrshire’s engagement approach has been seen as a blueprint for engagement across the community within towns and cities across Scotland. Three months into the “Year of Young People”, other local authorities are being encouraged to follow suit and rethink how they engage and use the voices and opinions of young people within their communities to support inclusive decision making.

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