Smarter tourism: solving the data problem to boost tourism and create better cities

By Steven McGinty

On 22 March, I attended ‘Smarter Tourism: Shaping Glasgow’s Data Plan’, an event held as part of DataFest 2017, a week-long festival of data innovation with events hosted across Scotland.

Daniel MacIntyre, from Glasgow City Marketing Bureau (the city’s official marketing organisation), opened the event by highlighting Glasgow’s ambitious target of increasing visitor numbers from two million to three million by 2023.

To achieve this goal, Mr MacIntyre explained that the city would be looking to develop a city data plan, which would outline how the city should use data to solve its challenges and to provide a better experience for tourists.

In many ways, Glasgow’s tourism goal set the context for the presentations that followed, providing the attendees – who included professionals from the technology and tourism sectors, as well as academia and local government – with an understanding of the city’s data needs and how it could be used.

Identifying the problem

From very early on, there was a consensus in the room that tourism bodies have to identify their problems before seeking out data.

A key challenge for Glasgow, Mr MacIntyre explained, was a lack of real time data. Much of the data available to the city’s marketing bureau was historic (sometimes three years old), and gathered through passenger or visitor experience surveys. It was clear that Mr MacIntrye felt that this approach was rather limiting in the 21st century, highlighting that businesses, including restaurants, attractions, and transport providers were all collecting data, and if marketing authorities could work in collaboration and share this data, it could bring a number of benefits.

In essence, Mr MacIntyre saw Glasgow using data in two ways. Firstly, to provide a range of insights, which could support decision making in destination monitoring, development, and marketing. For instance, having data on refuse collection could help ensure timely collections and cleaner streets. A greater understanding of restaurant, bar, and event attendances could help develop Glasgow’s £5.4 million a year night time economy by producing more informed licensing policies. And the effectiveness of the city’s marketing could be improved by capturing insights from social media data, creating more targeted campaigns.

Secondly, data could be used to monitor or evaluate events. For example, the impact of sporting events such as Champions League matches – which increase visitor numbers to Glasgow and provide an economic boost to the city – could be far better understood.

Urban Big Data Centre (UBDC)

One potential solution to Glasgow City Marketing Bureau’s need for data may be organisations such as the Urban Big Data Centre.

Keith Dingwall, Senior Business Manager for the UBDC, explained that the centre supports researchers, policymakers, businesses, third sector organisations, and citizens by providing access to a wide variety of urban data. Example datasets include: housing; health and social care data; transport data; geospatial data; and physical data.

The UBCD is also involved in a number of projects, including the integrated Multimedia City Data (iMCD) project. One interesting aspect of this work involved the extraction of Glasgow-related data streams from multiple online sources, particularly Twitter. The data covers a one year period (1 Dec 2015 – 30 Nov 2015) and could provide insights into the behaviour of citizens or their reaction to particular events; all of which, could be potentially useful for tourism bodies.

Predictive analytics

Predictive analytics, i.e. the combination of data and statistical techniques to make predictions about future events, was a major theme of the day.

Faical Allou, Business Development Manager at Skyscanner, and Dr John Wilson, Senior Lecturer at the University of Strathclyde, presented their Predictive Analytics for Tourism project, which attempted to predict future hotel occupancy rates for Glasgow using travel data from Glasgow and Edinburgh airport.

Glasgow City Marketing Bureau also collaborated on the project – which is not too surprising as there a number of useful applications for travel data, including helping businesses respond better to changing events, understanding the travel patterns of visitors to Glasgow, and recommending personalised products and services that enhance the traveller’s experience (increasing visitor spending in the city).

However, Dr Wilson advised caution, explaining that although patterns could be identified from the data (including spikes in occupancy rates), there were limitations due to the low number of datasets available. In addition, one delegate, highlighted a ‘data gap’, suggesting that the data didn’t cover travellers who flew into Glasgow or Edinburgh but then made onward journeys to other cities.

Uber

Technology-enabled transport company, Uber, has been very successful at using data to provide a more customer oriented service. Although much of Uber’s growth has come from its core app – which allows users to hire a taxi service – they are also introducing innovative new services and integrating their app into platforms such as Google Maps, making it easier for customers to request taxi services.

And in some locations, whilst Uber users are travelling, they will receive local maps, as well as information on nearby eateries through their UberEATS app.

Uber Movement, an initiative which provides access to the anonymised data of over two billion urban trips, has the potential to improve urban planning in cities. It includes data which helps tourism officials, city planners, policymakers and citizens understand the impact of rush hours, events, and road closures in their city.

Chris Yiu, General Manager at Uber, highlighted that people lose weeks of their lives waiting in traffic jams. He suggested that the future of urban travel will involve a combination of good public transport services and car sharing services, such as uberPOOL (an app which allows the user to find local people who are going in their direction), providing the first and last mile of journeys.

Final thoughts

The event was a great opportunity to find out about the data challenges for tourism bodies, as well as initiatives that could potentially provide solutions.

Although a number of interesting issues were raised throughout the day, two key points kept coming to the forefront. These were:

  1. The need to clarify problems and outcomes – Many felt it was important that cities identified the challenges they were looking to address. This could be looked at in many ways, from addressing the need for more real-time data, to a more outcome-based approach, such as the need to achieve a 20% reduction in traffic congestion.
  2. Industry collaboration – Much of a city’s valuable data is held by private sector organisations. It’s therefore important that cities (and their tourism bodies) encourage collaboration for the mutual benefit of all partners involved. Achieving a proposition that provides value to industry will be key to achieving smarter tourism for cities.

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From data to intelligence and improvement – what cutting edge councils are doing in the UK

Group of workers having a meeting

By Steven McGinty

Data has the potential to revolutionise the delivery of local services. Just like the private sector – where organisations such as Amazon and Facebook have leveraged user data – local councils have the opportunity to reap significant benefits from analysing their vast silos of data. Improving efficiencies, increasing levels of transparency, and providing services which better meet people’s needs, are just some of the potential benefits.

Although many councils are still at the early stages of utilising their data, some are innovating and introducing successful data initiatives.

Wise Councils

In November 2016, the charity NESTA published a report highlighting the most ‘pioneering’ uses of data in local government. The report emphasised that most local services would benefit from data analysis and that a ‘problem-oriented’ approach is required to generate insights that have an impact on services. The case studies included:

Kent County Council

Kent County Council (KCC), alongside Kent’s seven Clinical Commissioning Groups (CCGs), have created the Kent Integrated Dataset (KID) – one of the largest health and care databases in the UK, covering the records of 1.5 million people. The core requirement of the dataset was to link data from multiple sources to a particular individual, i.e. that information held about a person in hospital, should also be linked to records held by other public bodies such as GPs or the police.

This integrated dataset has enabled the council to run sophisticated data analysis, helping them to evaluate the effectiveness of services and to inform decisions on where to locate services. For example, Kent’s Public Health team investigated the impact of home safety visits by Kent Fire and Rescue Service (KFRS) on attendances at accident and emergency services (A&E). The data suggested that home safety visits did not have a significant impact on an individual’s attendance at A&E.

Leeds City Council

Leeds City Council have focused their efforts on supporting open innovation – the concept that good ideas may come from outside an organisation. This involved the initiatives:

  • Data Mill North (DMN) – this collaborative project between the city council and private sector is the city’s open data portal (growing from 50 datasets in 2014 to over 300 data sets, in over 40 different organisations). To encourage a culture change, Leeds City Council introduced an ‘open by default’ policy in November 2015, requiring all employees to make data available to the public. A number of products have been developed from data published on DMN, including StreetWise.life, which provides local information online, such as hospital locations, road accidents, and incidents of crime.
  • Innovation Labs – the city has introduced a series of events that bring together local developers and ‘civic enthusiasts’ to tackle public policy problems. Leeds City Council has also provided funding, allowing some ideas to be developed into prototypes. For example, the waste innovation lab created the app, Leeds Bins, which informs residents which days their bins should be put out for collection.

Newcastle City Council

Newcastle City Council have taken a data-led approach to the redesign of their children’s services. The Family Insights Programme (FIP) used data analysis to better understand the demand and expenditure patterns in the children’s social care system. Its aim was to use this insight to support the redesign of services and to reduce the city’s high re-referrals and the number of children becoming looked-after.

The FIP uses data in three different ways:

  • Grouping families by need – The council have undertaken cluster analysis to identify common grouping of concerning behaviours, such as a child’s challenging behaviour or risk of physical abuse. When a child is referred to long term social work, senior social workers analyse the concerning behaviours of the case, and then make a referral to a specialist social work unit. Since introducing this data-led approach, social work units have been organised based on needs and concerning behaviours. This has resulted in social workers becoming specialists in supporting particular needs and behaviours, providing greater expertise in the management of cases.
  • Embedding data analysts – Each social work unit has an embedded data analyst, who works alongside social workers. Their role is to test what works, as well as providing insights into common patterns for families.
  • Enabling intelligent case management – Social workers have access to ChildSat, a tool which social workers use to help manage their cases. It also has the capability to monitor the performance of individual social work units.

Investing in data

Tom Symons, principal researcher in government innovation at Nesta, has suggested that councils need support from central government if they are to accelerate their use of data. He’s suggested that £4 million – just £1% of the Government Digital Service (GDS) budget – is spent on pilot schemes to embed data specialists into councils.

Mr Symons has also proposed that all combined authorities should develop Offices of Data Analytics, to support data analysis across counties. Over the past few months, Nesta has been working on this idea with the Greater London Authority, and a number of London boroughs, to tackle the problem of unlicensed HMOs (Houses in Multiple Occupation). Early insights highlight that data analytics could be used to show that new services would provide value for money.

Final thoughts  

After successive years of cuts, there has never been a greater need for adopting a data-led approach. Although there are undoubtedly challenges in using council data – including changing a culture where data sharing is not the norm, and data protection – the above examples highlight that overcoming these challenges is achievable, and that data analysis can be used to bring benefits to local councils.


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Smart-eco cities: how technology is addressing sustainability challenges in the UK

Looking down on densely packed buildings of New York

By Steven McGinty

As cities realise the need to improve sustainability, many are turning to innovative technologies to address challenges such as traffic congestion and air pollution. Here, the ‘smart agenda’, with its focus on technology and urban infrastructure, overlaps with the ‘sustainability agenda’ – usually associated with energy, waste management, and transport.

In 2015, an international research project – coordinated by the University of Exeter and involving teams from the UK, China, the Netherlands, France, and Germany – was launched to investigative how smart-eco initiatives can be used to promote the growth of the green economy. As part of this work, the report ‘Smart-eco cities in the UK: trends and city profiles 2016 was published.

Below we’ve highlighted some interesting case studies from this report.

Glasgow

Glasgow’s smart city approach has been described as ‘opportunistic’ (as opposed to strategy-led) by the report’s authors. New initiatives are often linked to creative organisations/individuals and competition funding, such as Future City Glasgow, which was awarded £24 million by the Technology Strategy Board (now Innovate UK).

Nonetheless, this has helped Glasgow become a smart city leader, not just in the UK, but globally.

Almost half of the £24 million Innovate UK funding was spent on the Operations Centre, located in Glasgow’s east end.  The new state-of-the-art facility integrates traffic and public safety management systems, and brings together public space CCTV, security for the city council’s museums and art galleries, traffic management and police intelligence. As well as helping the police and emergency services, the centre can prioritise buses through traffic (when there are delays) and has recently supported the Clean Glasgow initiative, a project to tackle local environmental issues, such as littering.

Intelligent street lighting was also a major part of Future City Glasgow. Three sections of the city have been fitted with new lighting: a walkway along the River Clyde; a partly pedestrianised section of Gordon Street; and Merchant City, a popular retail and leisure district. The new lighting includes built-in sensors which provide real-time data on sound levels, air quality, and pedestrian footfall. ‘Dynamic’ lights, which use motion sensors to vary lighting – increasing levels when pedestrians walk by – have also been introduced.

London

London’s smart city programme is linked to the challenges it faces as a leading global city. Its need for continuous growth and remaining competitive has to be balanced with providing infrastructure, services, and effective governance.

The Greater London Authority (GLA) is behind both the strategy, through the Smart London Board, and the practical delivery of various activities. Much of their work focuses on encouraging collaboration between business, the technology sector, and the residents of London. For example, the London Datastore, which includes over 650 governmental (and some non-governmental) data sets, plays an important role in ensuring the city’s data is freely available to all. Visitors can view a wide variety of statistics and data graphics, on areas such as recycling rates, numbers of bicycles hired, and carbon dioxide emission levels by sector.

In 2014, the Smart London District Network was established to explore how technology could be used in four regeneration projects: Croydon; Elephant & Castle; Imperial West; and the London Olympic Park. To support this, the Institute for Sustainability was commissioned to run a competition asking technology innovators to pitch innovative ideas for these projects. Winners of this competition included the company Stickyworld, who created an online platform which supports stakeholder engagement through a virtual environment, and Placemeter, who developed an intelligent online platform which analyses the data taken from video feeds and provides predictive insights.

Manchester

Recently, the City of Manchester Council consolidated their smart city initiatives into the Smarter City Programme. The Smart-eco cities report explains that the programme draws on the city’s 2012 submission to the ‘Future Cities Demonstrator’ competition, focusing on the development of Manchester’s Oxford Road ‘Corridor’ around five main themes:

  • enhanced low carbon mobility
  • clean energy generation and distribution
  • more efficient buildings
  • integrated logistics and resource management
  • community and citizen engagement

Manchester’s approach to becoming a smarter city involves a wide range of partners. For instance, Triangulum is a €25m European Commission project involving Manchester and two other cities (Eindhoven and Stavanger) to transform urban areas into ‘smart quarters’.

In Manchester, the council-led project will integrate mobility, energy, and informations and communications technology (ICT) systems into the infrastructure along the Corridor. It will introduce a range of technologies into assets such as the University of Manchester Electrical Grid, with the aim of showing their potential for supplying, storing and using energy more effectively in urban environments. Data visualisation techniques, based on the use of real-time data, will also be developed.

In 2016, Manchester launched CityVerve, a £10 million collaborative project to demonstrate internet of things technologies. The project will involve several smart city initiatives, including:

  • talkative bus stops, which use digital signage and sensors, to provide information to passengers and provide data to bus operators on the numbers waiting for buses
  • air quality sensors in the street furniture
  • ‘Community Wellness’ sensors in parks, along school and commuter routes, to encourage exercise
  • a ‘biometric sensor network’, to help people manage their chronic respiratory conditions

Final thoughts

There is great excitement about the potential for smart city technologies. However, as is highlighted by the smart-eco cities report, many are limited in scale, short term, and based on competition funding. If we want to create sustainable cities, which meets challenges of the future, greater investment will be needed from both public and private sector.


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Slow by default: achieving digital transformation in the complex world of local government

City Hall, London

By Steven McGinty

Bringing local government into the 21st century is fraught with well documented challenges. In 2015, the Department for Communities and Local Government (DCLG) carried out a survey into local government leaders’ views on digital transformation. The research identified six key barriers to digital adoption:

  • Legacy systems and ICT infrastructure
  • Lack of development funds
  • Unwillingness to change / non-cooperation of colleagues
  • Lack of in-house digital skills
  • Culturally uncomfortable for the organisation
  • Supplier inflexibility

However, there have been signs we are heading in the right direction. LocalGov Digital, a network of digital practitioners in local government, published a common approach for delivering services – an issue we discussed on our blog in June. Their hope is that this new standard (known as the Local Government Digital Service Standard) will support the sharing of good practice and lead to better public services.

In addition, many councils are involved in pilot projects and introducing new services.  For example, Cambridge City Council have launched Cambridgeshire Insight, a shared research knowledge base which allows over 20 public and third sector organisations to publish their data and make it freely available. We have also seen 18 councils coming together to collaborate on a project which aims to keep electoral registers up-to-date, potentially saving £20 million a year.

Over the past year, commentators have provided their views on what’s holding back digital transformation in local government. Below we’ve highlighted some of these.

Digital inclusion

At a TechUK event in November, Labour councillor for Harrow Council, Niraj Dattani, argued that councils should ‘aim for digital first and think about digital exclusion later’.

He suggested that if local government focused too much on the 15% of people who can’t access services, then, ultimately, nobody will have access to better services. In his view:

It’s better to serve the 85% than serve nobody at all

Theo Blackwell, Labour councillor for Camden Council, supported this view, and although he acknowledges there are legitimate digital exclusion concerns, he argued this should not limit innovation. In his blog article, ‘Scaling digital change for better public services — reflections on UK local government digital strategies’,  Mr Blackwell also expresses his fear that council leaders are setting the pace of digital transformation by their digital inclusion priorities.

However, it’s likely that organisations who advocate greater digital inclusion, (such as the Royal National Institute of Blind People (RNIB) – who have challenged local authorities to improve accessibility), would disagree with this approach.

Interestingly, Mr Dattani emphasises that digital exclusion cannot be solved by one service or one local council, but requires cross-government collaboration.

Local leadership

Stephen Curtis, head of The Centre of Excellence for Information Sharing, has suggested that public sector leaders are ‘holding back digital revolution’. He explained that with digital transformation, technology is less important than the vision and leadership provided by senior officials. Encouraging data sharing across organisations, empowering employees, and importantly, investing in digital services, are just some of the key ingredients.

Similarly, a council chief executive has suggested that the public sector lacks people with the necessary skills to lead digital transformation. He highlighted that in many cases, anything to do with digital is given to the head of IT. As such, digital projects are often poorly planned and systems which are not fit for purpose are being digitised, when a radical rethink of a whole service is needed.

National leadership

In the March 2015 Budget, former Chancellor George Osborne confirmed that there would be a role for the Government Digital Service (GDS) in helping local government achieve their digital transformation ambitions (the success of which is up for debate). However, in Philip Hammond’s most recent Autumn Statement, there was no mention of local government.

In a recent blog article, Theo Blackwell, argues that this omission should be corrected in the upcoming Government Digital Transformation Strategy and the 2017 Budget. In his view, central government, including the GDS, have an important role to play in supporting local government. He also highlights that a coherent digital strategy has not been included in any of the agreed devolution deals.

Fear over job losses

One of the major challenges highlighted for implementing artificial intelligence (AI) is the fear over a reduction in jobs.  However, Richard Sargeant, Director of ASI Data Science, suggests this isn’t necessarily the case. In his experience, AI will usually be used for tasks that are repetitive and that most staff members don’t enjoy. Staff can then be re-targeted to areas of work best suited to people, such as human interaction, making complex decisions or thinking creatively.

Security concerns

High profile data breaches – such as the 13,000 email addresses stolen from Edinburgh City Council’s database in 2015 – are one of the main concerns for local government.

However, Martyn Wallace, new chief digital officer for 28 of Scotland’s local councils, argues that local authorities need to move away from their negative thinking on this issue. Although he acknowledges the potential harm which could come from a data breach, he emphasises the need to focus on the facts and to take an ‘appropriate view’. For him, if you have appropriate security measures, then there is no reason why security fears should limit your digital progress.

Final thoughts

Although digital change requires overcoming a variety of challenges, such as those highlighted here, the opportunities they present have the potential to create efficiencies and provide better public services. Achieving digital transformation won’t be easy, but, by building partnerships with central government and the private sector, local councils are more likely to make a success of it.

Despite the prospect of Brexit and ongoing budgetary pressures, investing in digital transformation is not an option for local government, but a necessity.


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Counting the cost of data protection failures in local government

A laptop keyboard with a padlock on it.

By Steven McGinty

In August, Hampshire County Council were fined £100,000 by the Information Commissioner’s Office (ICO) after social care files and 45 bags of confidential waste were found in a building, previously occupied by the council’s adults’ and children’s services team.

Steve Eckersley, the ICO’s head of enforcement, explained that this data protection breach affected over 100 people, with much of the information “highly sensitive” and about adults and children in vulnerable circumstances.  In his view:

“The council’s failure to look after this information was irresponsible. It not only broke the law, but put vulnerable people at risk.”

A widespread problem

In 2015, Big Brother Watch, an organisation which encourages more control over personal data, published a report highlighting that local authorities commit four data breaches every day. It found that between April 2011 and April 2014 there were at least 4,236 data breaches. This included, at least:

  • 401 instances of data loss or theft
  • 159 examples of data being shared with a third party
  • 99 cases of unauthorised people accessing or disclosing data
  • 658 instances of children’s personal data being breached

In the past year, local authorities have reported a 14% increase from the previous year in security breaches to the ICO. The figures show that 64% of all reported breaches involved accidentally disclosing data. This supports research which suggests that human error is a major cause of data protection breaches.

These statistics are both positive and negative for the ICO. Peter Woollacott, CEO of Huntsman Security, suggests that it could show that local government is becoming better at identifying security breaches. However, he also acknowledges that most organisations are subject to multiple attacks, with only some being detected.

Areas for improvement

In 2014, the ICO conducted nine advisory visits and four audits of social housing organisations. It found that improvements could be made in ten areas, including:

  • Data sharing – organisations regularly share personal data but few have formal policies and procedures to govern this sharing.
  • Data retention – few organisations have data retention schedules for personal data, which provide details on when records should be disposed of, although most only extend to physical records. Data protection legislation sets out that data must not be stored for ‘longer than necessary’.
  • Monitoring – there is little evidence that organisations monitor their compliance with data protection policies.
  • Homeworking – where organisations allow staff to work flexibly, it often wasn’t formalised.
  • Training – there are varying levels of data protection training found in organisations.

Public confidence

Unsurprisingly, high-profile data breaches, such as the loss of 25,000,000 child benefit claimants’ details in the post by HM Revenue and Customs (HMRC), have left the public concerned about their data.

In October, a YouGov poll showed that 57% of people believed that government departments could not share personal data securely. And 78% of people didn’t believe or didn’t know whether the government had the resources and technology to stop cyber-attacks.

A poll by Ipsos Mori has also shown that 60% of the public are more concerned about online privacy than a year ago. The three main reasons given were: private companies sharing data; private companies tracking data; and the reporting of government surveillance programmes.

The cost of data protection failures   

The implications of failing to protect the public’s data are serious. Not only could local government be heavily fined by the ICO, but it could also have an emotional or economic impact on individuals if their data enters the wrong hands and is used maliciously (e.g. to commit an act of fraud).  However, there are wider issues for government.

At the moment, both local and central government are undergoing digital transformation programmes, digitising their own operations and moving public services online. Examples include social workers using electronic social care records and the public paying council tax or booking appointments through their local council’s website.

If the public buy into ‘digital by default’ (the policy of ensuring online is the most convenient way of interacting with government), then services could be delivered a lot more efficiently, resulting in significant savings. However, if the public are concerned over the security of their personal data, they may be less willing to consent to its use by government.

We’ve already seen this in some areas. In 2014, the Scottish Government announced plans to expand an NHS register to cover all residents and share access with more than 100 public bodies, including HMRC. This year, the Scottish Government attempted to bring into effect the ‘Named Person Scheme’, where every child in Scotland would be assigned a state guardian, such as a teacher or health visitor.

With both of these schemes concerns have been raised over privacy, including from the ICO in Scotland. The Supreme Court has also ruled against the Named Person Scheme, over the data sharing proposals.

Final thoughts

Local government needs to be robust in ensuring compliance with data protection legislation. The financial costs could be great for local government, but the bigger concern should be public trust. If councils fail to meet their legal obligations, they may find it challenging to implement policies that use public data, even if it brings the public benefits.


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Digital Greenwich: a local council approach to smart cities

By Steven McGinty

According to research by Lucy Zodion, a leading designer and manufacturer of streetlighting equipment, smart cities are not deemed a priority for local government. The findings show that 80% of local authorities have little or no involvement with smart cities, and that only a few had specific teams managing smart city initiatives.

The research explains that the challenging financial environment was the main reason for the lack of prioritisation. However, it also finds despite funding challenges, some local councils have been successful at introducing initiatives, through working in partnership with private organisations and universities and encouraging local businesses to participate in developing solutions.

On our blog today, we’re going to look at the Royal Borough of Greenwich, a local council quietly leading the way in the smart cities revolution.

Greenwich Smart City Strategy

On the 22nd October 2015, Greenwich council officials launched their smart city strategy at the Digital Greenwich hub. Denise Hyland, Leader of the Royal Borough of Greenwich, outlined the council’s reasoning for investing in technology, explaining that:

In the face of the rapid increase in the borough’s population and in the face of globalization and technological change, we have to invest in the future and face these challenges head on, right now.”

The strategy introduces four key principles:

  • Inclusivity – the strategy will benefit all citizens, communities and neighbourhoods.
  • Citizen centric – citizen engagement will be transformed to ensure citizens are at the heart of policies and that their needs are met.
  • Transparency – citizens will be informed of changes and desired outcomes and accessible information will be provided to all citizens.
  • Standards and good practice – the Royal Borough of Greenwich will become a ‘learning organisation’, willing to listen and share ideas, and using evidence to inform decision-making.

The strategy also explains that it will transform four main areas:

  • Transforming Neighbourhoods and Communities – the council will reach out to the Boroughs diverse communities, including strengthening links with key organisations to improve the quality of life for citizens, and introducing projects to reduce digital exclusion and promote digital skills.
  • Transforming Infrastructure – the council will improve fixed and mobile connectivity in the Borough and encourage the widespread use of sensors in the built environment, to provide the building blocks for smart city projects.
  • Transforming Public Services – innovative pilot projects will be introduced to help ensure public services are co-ordinated and citizen-centric.
  • Transforming the Greenwich Economy – many jobs in Greenwich’s economy are vulnerable to automation, therefore the council will look to make businesses more resilient to technological change, as well as encourage the development of digital SMEs.

Bringing together the right team

Digital Greenwich has been established to develop and take forward Greenwich’s smart city strategy. The in-house, multidisciplinary team, provides expertise in the areas related to smart cities, such as the modern built environment, implementing Government as a Platform, and economic regeneration in the digital age.

The team will play an important role in shaping thinking, managing pilot projects to mitigate the risks of innovation, and ensuring that the council’s strategy is aligned with emerging practice.

 Partnerships

The ‘Sharing Cities’ Lighthouse programme

The ‘Sharing Cities’ Lighthouse programme is a €25m project, which involves cities from across Europe investigating how innovative technology can be used to improve the lives of citizens. As part of this programme, Greenwich will act as a demonstrator area and trial several initiatives, including:

  • introducing 300 smart parking bays to help drivers find parking quickly and conveniently
  • developing a shared electric bicycle and car scheme to reduce the number of citizens using private cars
  • installing solar panels in local homes to improve energy efficiency
  • using the River Thames to provide affordable heating for local homes.

Digital Greenwich and Surrey University

On 27th July 2016, Digital Greenwich and the University of Surrey set up a partnership to develop smart city technologies, with a focus on creating ‘resource-efficient, low-carbon, healthy and liveable neighbourhoods’.  The Digital Greenwich team will now have access to the university’s 5G Innovation Centre (5GIC), which will enable it to develop and trial smart city solutions. The university have highlighted that the centre’s 5G infrastructure (the next generation of communications technology) will provide the opportunity to scale solutions to a city or national level.

The university’s 5GIC is funded by a £12 million grant from the Higher Education Funding Council.

Leader of the Royal Borough of Greenwich, Denise Hyland, commented that the new partnership will act as a ‘valuable catalyst’ to their smart city strategy and help strength the Borough’s economy and improve services.

Involving industry

GATEway (Greenwich Automated Transport Environment)

GATEway is a collaborative project involving academia, government and industry in the field of automated vehicle research. It’s led by TRL, the UK’s transport research centre, and has several aims, including:

  • safely and efficiently integrating automated transport systems into real life smart city environments
  • inspiring industry, government and the wider public to engage with using autonomous transport technology
  • understanding the technical, legal, cultural and social barriers that impact the adoption of autonomous transport technology

One of the companies involved in the research (based at the Digital Greenwich Innovation Centre) is Phoenix Wings Ltd, who specialise in innovative mobility solutions, fleet management and autonomous vehicle technology. In 2014, they announced ‘Navia’, the first commercially available 100% driverless shuttle.

The GATEway project is funded by an £8 million grant by industry and Innovate UK.

Final thoughts

The Institute of Fiscal Studies (IFS) have highlighted that local council spending power reduced by 23.4% in real terms between 2009–10 and 2014–15. This is clearly significant, particularly when there is pressure to meet greater demands.

However, to conclude, we’ll leave you with the comments of Professor Gary Hamel, a leading management expert,

My argument is the more difficult the economic times, the more one is tempted to retrench, the more radical innovation becomes the only way forwards. In a discontinuous world, only radical innovation will create new wealth.”


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The public-private sector: working in partnership to create innovative digital solutions

By Steven McGinty

When most people think of public-private sector technology collaboration the word ‘controversy’ isn’t too far behind. High profile failures such as the Home Office’s immigration computer system (which cost the taxpayer £224 million) and NHS Connecting for Health (which cost £9 billion over 10 years), have made both the public and politicians wary of investing in large-scale digital projects.

So, it wasn’t too surprising when the Cabinet Office announced in January that it was conducting a review of government IT contracts.

 Why do digital projects fail?

In 2003, the Parliamentary Office of Science and Technology published a report outlining the key reasons why digital projects struggle to meet expectations:

  • Fast moving technology – technology differs from other projects in that advances are so rapid that technologies can become obsolete by the time a project is complete.
  • Defining requirements – a study by the British Computing Society found poor management of requirements as the main reason for failure of the Home Office’s immigration system.
  • Complexity – IT projects can be complex, and it’s not always possible to estimate the full extent of the difficulty of a project.
  • Oversight – staff can find it difficult to judge the success of project during its development (particularly non-technical staff).
  • Interoperability – IT projects generally involve different systems. It can be challenging to ensure that these systems interact, particularly if no plan has been developed.
  • Limited skills – many software developers do not have formal qualifications and there is a shortage of senior developers to undertake projects.

Why should the public-private sector collaborate?

In a recent interview with Business Voice, Stephen Foreshew-Cain, Government Digital Service (GDS) executive director, explained his views on the private sector. He stated:

I want the private sector to understand that we are open for business and we need suppliers as part of the ecosystem

In some respects, Mr Foreshew-Cain was addressing his remarks to those involved in the digital sector interested in new opportunities. But he understands that the government cannot achieve digital transformation on its own, not just because of the rapid changes in technology, but also the challenges in recruiting the right skills. For instance, the traditionally long recruitment process in the civil service can act as a barrier when digital skills are in high demand.

He also suggests that ‘insourcing’ (only developing projects within the public sector) is not the way forward, and that government should be tapping into the UK’s world leading digital sector.

Digital Marketplace  

The GDS has created the Digital Marketplace, an online platform which aims to make procurement as simple and fast as possible for the public sector and suppliers. In his interview, Mr Foreshew-Cain explained that the marketplace allows the public sector bodies to access the skills and services they need, whilst providing digital innovators with an opportunity to grow and develop their ideas, in a way that directly benefits the government.

He also highlighted the success of the Digital Marketplace, with over £1 billion in contracts being awarded, including over half to small and medium-sized enterprises (SMEs).

Key factors for successful collaboration

Rob Lamb, Cloud Business Director at the EMC multinational data storage corporation, has outlined a number of actions that the UK must take to benefit from digital technology. These include:

  • Information – It’s important that technology is more than just websites, and that data is used to provide meaningful insights to business and the public sector.
  • Clustering experts – traditional organisations and digital innovators need to be given opportunities to collaborate to solve problems and share good practice.
  • Government role – public sector organisations should embrace new technologies, open up as many data sets as possible, as well as introduce a framework for data analytics (so customers can be assured that data is being managed appropriately).

 Innovative practice – Civtech

In July 2016, the Scottish Government announced the launch of Civtech, a pilot project which encourages entrepreneurs, start-ups and small and medium-sized businesses (SMEs) to develop innovative solutions to public sector problems.

Unconventionally, the tender does not include pre-determined solutions, instead opting to pose six open questions, known as ‘challenges’, and inviting participants to provide answers. These include:

  • How can we get health and social care data and analysis to the widest possible audience?
  • How can we make our data publications more accessible and appealing?
  • How can we use technology to design smart roads?

The project involves a number of stages, including the ‘exploration stage’ where sponsoring public sector organisations work with teams to develop their solutions. At each stage funding is available, with companies keeping their own intellectual property and equity.

This approach may provide a viable alternative to the more traditional methods of procuring digital services.

Final thoughts

Public-private sector collaborative projects fail for a number of reasons. However, if the public sector is to progress with digital transformation, it must allow the private sector to play active role in the ‘eco-system’. The real debate going forward should focus on how we address challenges and provide the environment for successful public-private sector collaboration.


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Now we’ve got a Local Government Digital Service Standard … what now?

By Steven McGinty

After two months of consultation and the input of more than 60 councils, the final Local Government Digital Service Standard was published in April.

The standard, introduced by practitioner network LocalGov Digital, aims to provide a ‘common approach for local authorities to deliver good quality, user centred, and value for money digital services’.

According to Phil Rumens, Vice Chair of LocalGov Digital, the new standard provides a “big step forward” for local government digital services. He also highlights that it not only helps create better services, but enables this in a more joined up way.

In total, there are fifteen standards, including:

  • Understand user needs. Research to develop deep knowledge of who the service users are and what that means for the design of the service.
  • Ensure a suitably skilled, sustainable multidisciplinary team, led by a senior service manager with decision-making responsibility, can design, build and improve the service.
  • Create a service using the agile, iterative and user-centred methods set out in the Government Service Design Manual.

Differences from the Digital by Default Service Standard

Many will have welcomed the collaboration between LocalGov Digital and the Government Digital Service (GDS), the body responsible for digital transformation in central government. During the consultation stage, the GDS hosted a workshop with participants from over 30 local councils.

The Local Government Digital Service Standard is also heavily based on the GDS Digital by Default Service Standard, with only a few notable differences. For instance, in the local government standard, accountability for digital services lies with the appropriate council member or a senior manager responsible for the service, rather than a government minister (which is the case with the GDS standard). The local government standard also includes an additional requirement to re-use existing authoritative data and registers and to make data openly available.

 Will local councils adopt the new standards?

Local government is under no legal obligation to implement the Local Government Digital Service Standards. Gill Hitchcock, reporter at Public Technology.net, suggests that, although the standards look like a great initiative, they may lack the teeth to have any real impact.

Interestingly, in a recent interview, Phil Rumens appears to agree with this sentiment, highlighting that LocalGov Digital need to make the case for the new standards. He explains that regional peer networks will be created to allow councils to share their experiences of implementing standards and to promote their value to digital leaders. In September, a ‘standards summit’ will be held, bringing together local councils who have adopted the standards and the GDS.

TechUK view

TechUK, the industry body for the technology sector, has voiced support for the underlying principles of the new Local Government Digital Service Standard, and said it’s been encouraged by the involvement of GDS in the initiative.

However, techUK have highlighted their concerns over the wording of one particular standard:

Where possible, use or buy open source tools and consider making source code open and reusable, publishing it under appropriate licences

They contend that this goes against the government’s policy of creating a level playing field, and could lead to unintended consequences for SMEs trying to work with local government.

Jos Creese’s view

Jos Creese, an independent IT consultant and the man described as the ‘most influential and innovative UK Chief Information Officer’ by CIO UK, has written a briefing on the need for local GDS standards.

Similarly to techUK, Jos Creese welcomes the new local government digital service standards. Yet, he also highlights their limitations, noting that they are primarily focused on on-line transactions and channel shift (encouraging people to make use of digital services) and that they don’t consider the difficult issue of information flows across local public services.

For him, standards need to be accompanied by some form of practical guidance, and they must address ‘digital by design’ challenges, including digitising the high cost, high value, ‘relational services’, such as adult care, safeguarding, and adoption services.

In his concluding comments, he states that introducing standards may not be enough to transform services and that local government must consider outcomes, rather than just the methods used to develop services. He provides examples of suggested outcomes, including:

  • take up of digital services relevant to target user base
  • satisfaction of service users and reduced complaints
  • lower operating costs and greater measurable efficiency of operation
  • integration and linkage of related transactions, services and information

‘Digital Council of the Year’ – Wigan Council

This year, Wigan Council has been recognised by the Digital Leaders’ 2016 Awards for their successful digital transformation. Their new website provides a seamless user experience and services such as the Report It app and MyAccount have revolutionised the way residents interact with the council.

They have also been commended for their attempts to tackle digital exclusion by helping hundreds of residents, including the elderly, access the internet.

Additionally, the council’s strategy has focused on supporting business through introducing superfast broadband, encouraging businesses to build efficient websites, and funding digital apprenticeships.

Final thoughts

The new Local Government Digital Service Standard is a step in the right direction and provides a basis for developing good quality, cost-effective and user-centred digital services. There are, however, still many challenges that local government needs to face as they progress with their digital transformation journeys.

Wigan Council shows that when you put the ideas of the new standard into practice, it is possible to create excellent digital services that benefit residents and business.


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Digital – making the case for investment within local government

By Steven McGinty

In March, a report by Nesta and the Public Service Transformation Network suggested that local councils could save £14.7 billion by going ‘digital by default’ by 2020, i.e. moving all transactional services online and digitising back office functions.

However, this is not the first report to highlight the potential savings in going digital. In 2015, the Policy Exchange think tank published a report outlining how £10 billion could also be saved by councils by 2020, if they made smarter use of data and technology. Similarly, the Local Government Association (LGA) has published guidance on the benefits of digital technologies for councils, including financial savings.

All these documents make the positive case for digital. Yet, as discussed in a previous blog article, local government is still lagging behind when it comes to implementing new technologies. Jos Creese, Chief Information Officer (CIO) at Hampshire County Council and Chair of the Local CIO Council, explains that:

It’s doubtful if any local authority is not making savings from digital investment. The challenge is being able to quantify savings.”

This suggests that if local government is ever going to achieve its ambition of becoming ‘’digital by default’, then attempts must be made to evaluate projects, to develop a strong evidence base, and to share examples of best practice. Below I’ve highlighted some projects which provide a strong case for investment.

Manchester City Council

In 2012, Manchester City Council decided to create a more responsive ‘mobile first’ website that citizens could access from free Wi-Fi spots around the city via smartphones and tablets. The website was developed by an integrated team comprising IT and marketing staff from Manchester City Council, and developers from the supplier. From the beginning, the team reviewed how people interacted with the council, such as how they asked for services and how they reported problems. The website was tested by members of the public, as well as accessibility experts and representatives from organisations representing blind and partially sighted people.

This website redesign has led to Manchester City Council saving £500,000 in the first nine months and winning a European award for website design and functionality.

Nottingham City Council

Nottingham City Council has introduced a workflow management app, replacing an inefficient paper-based system. The new app allows staff from customer services, highway inspectors and response teams to enter faults, such as potholes or damaged street lights, directly into the system. It then automatically allocates the fault to the relevant inspector and, once the work is completed, digitally signs it off. Residents are also kept informed via updates, as the progress of the work is linked to the initial order raised.

The council has reported that the app has created £100,000 in savings in less than one year. In addition, the improved monitoring of productivity has led to 40% field efficiency savings and 60% back office savings in the Highways department.

London Borough of Camden

In 2013, the London Borough of Camden introduced a programme to create a single source of residents’ data. The Camden Residents Index (CRI) used a technological solution to match different types of data with individual residents (allowing the council to have a single point of view for each resident’s data).

The CRI has been used for a number of purposes, including detecting fraud and managing the electoral roll. For instance, the index was able to identify 752 council properties that could have been illegally sublet. The council estimated that a quarter of these properties were reclaimed, saving approximately £18,000 per property and £3.4 million in total. The CRI was also able to validate 80% of data from the electoral roll (which is higher than the 50% rate of the Department for Work and Pensions, which usually validates the council’s electoral data). This increased match rate resulted in less manual checking, which saved Camden council £25,000.

Poole County Council

Poole Borough Council has recently moved towards using cloud-based services. They highlighted three main drivers for this change: complying with the Cabinet Office’s Cloud First Directive; improving the agility of services; and making the necessary savings to the information and communications technologies (ICT) budget. The move has already saved the council £60,000; with an additional £750,000 worth of savings possible over the next three years.

Conclusion

Local council leaders may be anxious about making the case for investment, but investing in digital should be considered as a necessity, rather than a luxury, for meeting growing citizen demands with fewer resources.

These are just a few, of the many examples, of how local councils have benefited from digital transformation.


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The digital world … why local government is still running to catch up

By Steven McGinty

In 2015, one third of local councils were still running Windows XP, months after a public sector-wide support agreement came to an end. By failing to update their systems, these local councils increased their vulnerability to cyber-attacks, potentially risking the loss of data.

Although many would argue that not installing a supported operating system is a minor risk, it does highlight a more fundamental issue with local government: whether it’s making simple upgrades or delving into advanced ‘smart city’ technologies, local government is struggling to keep pace with the digital world.

Why should local government invest in digital?

Local councils in England are facing a 6.7% cut in their funding by Whitehall between 2016-2020. It’s expected that the majority of the cuts will come in the first two years, easing off in the remaining two. Additional funding measures have been put in place for social care, including enabling local councils to raise £2 billion by increasing council tax and providing access to £1.5 billion from the Better Care Fund (BCF). However, Chair of the Local Government Association (LGA), Lord Porter, has emphasised that social care will not see the benefits of this funding for a decade and in the short term, services will still be under pressure.

So, with this challenging financial context, local government is looking to redesign services, to create efficiencies and improve the experience for citizens. Embracing digital could provide some solutions.

Where could digital be adopted?

According to the National Digital Report, local councils are wasting two million man hours per year by re-keying data they receive through online services or a customer relationship management (CRM) system. The research shows that 50% of local councils are re-keying more than half of the data they receive via e-forms, creating £14 million in waste. It’s estimated that 11% of local councils are re-keying all their data.

In addition, a report by independent consultancy Bluefin Solutions has found that if local councils improved their access to mobile technologies, they could save £10 million per year.  Chris Smith, Head of Public Sector at Bluefin Solutions, suggests that allowing council employees to access information via laptops and other mobile devices is an ‘untapped’ opportunity for council leaders. The report provides further detail, highlighting that local councils should allow staff to complete timesheets via mobile devices, engage with collaborative platforms, digitise data, and introduce a Bring Your Own Device (BYOD) policy.

These are just a couple of examples of where technology- enabled savings could be made in local government.

Sounds great! Why hasn’t local government implemented more digital solutions?

Limited infrastructure

Although there are a number of initiatives to improve broadband services across the UK, a lack of connectivity is still an issue, particularly in rural areas. For smart city projects, Wi-Fi infrastructure needs to be in place to support millions of sensors and connected devices. And in remote communities, local councils need basic broad infrastructure to ensure they can implement digital solutions such as cloud services, as well as encourage mobile working.

Red tape

Unlike the private sector, local councils often face challenges with red tape and providing a business case, especially when investing in unproven technologies. Interestingly, though,  the Local Digital Today 2014 report found that the need to provide a business case for digital projects has slightly declined (falling from 85.4% in 2013 to 78.3% in 2014), suggesting that maybe digital technologies are gradually becoming more acceptable in local government. However, for the majority of local councils providing a clear business case can act as a barrier to digital change.

Funding

In theory, providing technical solutions to local government services should provide long term efficiencies. Yet, in an era of constrained budgets, finding the initial capital for digital projects can be challenging. Leaders in councils trying to fund social care services and schools may not view digital as a priority. And with the legal obligation to set a balanced budget, under the Local Government Act, councils are unlikely to fund projects with debt. Seeking external investment can also be a challenge, as (unlike start-ups looking to develop new technologies) local councils are unable to work with private sector organisations such as venture capitalists.

Local councils have also received no digital funding from the recent Autumn Spending Review – with all £1.8 billion being allocated to central government departments. Martin Ferguson, Director of Policy and Research at Society of Information Technology Management (Socitm), argues that investing in digital health without investing in digital social care means that efficiencies and improved outcomes for citizens will not be achieved.

Politics

The public sector has been scarred by failed high profile IT projects, including the abandoned NHS patient record system, which cost the taxpayer nearly £10 billion. As a result, local council leaders have tended to be risk averse and avoid investment in major digital projects.

Additionally, public concern over privacy, an issue raised when national ID cards were considered, has also impacted enthusiasm for digital. Even exemplar digital nations such as Estonia are underpinned by departmental data sharing agreements, which the British public may not be comfortable with.

Research has also shown that a limited understanding of smart cities by the public, has led to a lack of support. Local councils have therefore been reluctant to invest in projects that have limited demand.

Is devolution the answer?

In the Policy Exchange’s Smart Devolution report, co-author Eddie Copeland suggests that devolution might provide the tools to encourage greater digital progress. In particular, he highlights the ability city authorities will have to pool together funding from separate pots, co-ordinate initiatives at a city-wide level, and exploit the benefits of data through a designated Office of Data Analytics.

This won’t entirely address why local government has struggled with digital change. Yet, it’s possible devolution will provide greater opportunities for local government to embrace the digital world. Either way, it will be interesting to see what role digital plays in devolution deals, and how this will impact the lives of citizens.


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