Now we’ve got a Local Government Digital Service Standard … what now?

By Steven McGinty

After two months of consultation and the input of more than 60 councils, the final Local Government Digital Service Standard was published in April.

The standard, introduced by practitioner network LocalGov Digital, aims to provide a ‘common approach for local authorities to deliver good quality, user centred, and value for money digital services’.

According to Phil Rumens, Vice Chair of LocalGov Digital, the new standard provides a “big step forward” for local government digital services. He also highlights that it not only helps create better services, but enables this in a more joined up way.

In total, there are fifteen standards, including:

  • Understand user needs. Research to develop deep knowledge of who the service users are and what that means for the design of the service.
  • Ensure a suitably skilled, sustainable multidisciplinary team, led by a senior service manager with decision-making responsibility, can design, build and improve the service.
  • Create a service using the agile, iterative and user-centred methods set out in the Government Service Design Manual.

Differences from the Digital by Default Service Standard

Many will have welcomed the collaboration between LocalGov Digital and the Government Digital Service (GDS), the body responsible for digital transformation in central government. During the consultation stage, the GDS hosted a workshop with participants from over 30 local councils.

The Local Government Digital Service Standard is also heavily based on the GDS Digital by Default Service Standard, with only a few notable differences. For instance, in the local government standard, accountability for digital services lies with the appropriate council member or a senior manager responsible for the service, rather than a government minister (which is the case with the GDS standard). The local government standard also includes an additional requirement to re-use existing authoritative data and registers and to make data openly available.

 Will local councils adopt the new standards?

Local government is under no legal obligation to implement the Local Government Digital Service Standards. Gill Hitchcock, reporter at Public Technology.net, suggests that, although the standards look like a great initiative, they may lack the teeth to have any real impact.

Interestingly, in a recent interview, Phil Rumens appears to agree with this sentiment, highlighting that LocalGov Digital need to make the case for the new standards. He explains that regional peer networks will be created to allow councils to share their experiences of implementing standards and to promote their value to digital leaders. In September, a ‘standards summit’ will be held, bringing together local councils who have adopted the standards and the GDS.

TechUK view

TechUK, the industry body for the technology sector, has voiced support for the underlying principles of the new Local Government Digital Service Standard, and said it’s been encouraged by the involvement of GDS in the initiative.

However, techUK have highlighted their concerns over the wording of one particular standard:

Where possible, use or buy open source tools and consider making source code open and reusable, publishing it under appropriate licences

They contend that this goes against the government’s policy of creating a level playing field, and could lead to unintended consequences for SMEs trying to work with local government.

Jos Creese’s view

Jos Creese, an independent IT consultant and the man described as the ‘most influential and innovative UK Chief Information Officer’ by CIO UK, has written a briefing on the need for local GDS standards.

Similarly to techUK, Jos Creese welcomes the new local government digital service standards. Yet, he also highlights their limitations, noting that they are primarily focused on on-line transactions and channel shift (encouraging people to make use of digital services) and that they don’t consider the difficult issue of information flows across local public services.

For him, standards need to be accompanied by some form of practical guidance, and they must address ‘digital by design’ challenges, including digitising the high cost, high value, ‘relational services’, such as adult care, safeguarding, and adoption services.

In his concluding comments, he states that introducing standards may not be enough to transform services and that local government must consider outcomes, rather than just the methods used to develop services. He provides examples of suggested outcomes, including:

  • take up of digital services relevant to target user base
  • satisfaction of service users and reduced complaints
  • lower operating costs and greater measurable efficiency of operation
  • integration and linkage of related transactions, services and information

‘Digital Council of the Year’ – Wigan Council

This year, Wigan Council has been recognised by the Digital Leaders’ 2016 Awards for their successful digital transformation. Their new website provides a seamless user experience and services such as the Report It app and MyAccount have revolutionised the way residents interact with the council.

They have also been commended for their attempts to tackle digital exclusion by helping hundreds of residents, including the elderly, access the internet.

Additionally, the council’s strategy has focused on supporting business through introducing superfast broadband, encouraging businesses to build efficient websites, and funding digital apprenticeships.

Final thoughts

The new Local Government Digital Service Standard is a step in the right direction and provides a basis for developing good quality, cost-effective and user-centred digital services. There are, however, still many challenges that local government needs to face as they progress with their digital transformation journeys.

Wigan Council shows that when you put the ideas of the new standard into practice, it is possible to create excellent digital services that benefit residents and business.


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Digital – making the case for investment within local government

By Steven McGinty

In March, a report by Nesta and the Public Service Transformation Network suggested that local councils could save £14.7 billion by going ‘digital by default’ by 2020, i.e. moving all transactional services online and digitising back office functions.

However, this is not the first report to highlight the potential savings in going digital. In 2015, the Policy Exchange think tank published a report outlining how £10 billion could also be saved by councils by 2020, if they made smarter use of data and technology. Similarly, the Local Government Association (LGA) has published guidance on the benefits of digital technologies for councils, including financial savings.

All these documents make the positive case for digital. Yet, as discussed in a previous blog article, local government is still lagging behind when it comes to implementing new technologies. Jos Creese, Chief Information Officer (CIO) at Hampshire County Council and Chair of the Local CIO Council, explains that:

It’s doubtful if any local authority is not making savings from digital investment. The challenge is being able to quantify savings.”

This suggests that if local government is ever going to achieve its ambition of becoming ‘’digital by default’, then attempts must be made to evaluate projects, to develop a strong evidence base, and to share examples of best practice. Below I’ve highlighted some projects which provide a strong case for investment.

Manchester City Council

In 2012, Manchester City Council decided to create a more responsive ‘mobile first’ website that citizens could access from free Wi-Fi spots around the city via smartphones and tablets. The website was developed by an integrated team comprising IT and marketing staff from Manchester City Council, and developers from the supplier. From the beginning, the team reviewed how people interacted with the council, such as how they asked for services and how they reported problems. The website was tested by members of the public, as well as accessibility experts and representatives from organisations representing blind and partially sighted people.

This website redesign has led to Manchester City Council saving £500,000 in the first nine months and winning a European award for website design and functionality.

Nottingham City Council

Nottingham City Council has introduced a workflow management app, replacing an inefficient paper-based system. The new app allows staff from customer services, highway inspectors and response teams to enter faults, such as potholes or damaged street lights, directly into the system. It then automatically allocates the fault to the relevant inspector and, once the work is completed, digitally signs it off. Residents are also kept informed via updates, as the progress of the work is linked to the initial order raised.

The council has reported that the app has created £100,000 in savings in less than one year. In addition, the improved monitoring of productivity has led to 40% field efficiency savings and 60% back office savings in the Highways department.

London Borough of Camden

In 2013, the London Borough of Camden introduced a programme to create a single source of residents’ data. The Camden Residents Index (CRI) used a technological solution to match different types of data with individual residents (allowing the council to have a single point of view for each resident’s data).

The CRI has been used for a number of purposes, including detecting fraud and managing the electoral roll. For instance, the index was able to identify 752 council properties that could have been illegally sublet. The council estimated that a quarter of these properties were reclaimed, saving approximately £18,000 per property and £3.4 million in total. The CRI was also able to validate 80% of data from the electoral roll (which is higher than the 50% rate of the Department for Work and Pensions, which usually validates the council’s electoral data). This increased match rate resulted in less manual checking, which saved Camden council £25,000.

Poole County Council

Poole Borough Council has recently moved towards using cloud-based services. They highlighted three main drivers for this change: complying with the Cabinet Office’s Cloud First Directive; improving the agility of services; and making the necessary savings to the information and communications technologies (ICT) budget. The move has already saved the council £60,000; with an additional £750,000 worth of savings possible over the next three years.

Conclusion

Local council leaders may be anxious about making the case for investment, but investing in digital should be considered as a necessity, rather than a luxury, for meeting growing citizen demands with fewer resources.

These are just a few, of the many examples, of how local councils have benefited from digital transformation.


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Further reading: if you liked this blog post, you might also want to read our other posts on digital