Role models for a new economic landscape: lessons from Europe’s Green Capitals

Hamburg: StadtRÄDER bike rental system

Last month, the French city of Grenoble was crowned European Green Capital for 2022. Since 2010, this award has been presented by the European Commission to cities judged to be at the forefront of sustainable urban living.

Being named Europe’s Green Capital is good PR for any winning city, and the €350,000 prize is an additional incentive to win. But the award also places demands on the winners to build on the environmental improvements that helped put them in first place.

The key message of the award is that Europeans have a right to live in healthy urban areas. Cities should therefore strive to improve the quality of life of their citizens and reduce their impact on the global environment.

Cities bidding for the award are judged on a range of environmental criteria, including climate change, local transport, public green areas, air quality, noise, waste, water consumption, wastewater, sustainable land use, biodiversity and environmental management.

The award enables cities to inspire each other and to share examples of good practice. So far, 13 cities have been named European Green Capitals:

2010: Stockholm (Sweden)

2011: Hamburg (Germany)

2012: Vitoria-Gasteiz (Spain)

2013: Nantes (France)

2014: Copenhagen (Denmark)

2015: Bristol (United Kingdom)

2016: Ljubljana (Slovenia)

2017: Essen (Germany)

2018: Nijmegen (Netherlands)

2019: Oslo (Norway)

2020: Lisbon (Portugal)

2021: Lahti (Finland)

2022: Grenoble (France)

Green approaches

Each city has adopted different approaches during its year as a green capital.

  • One very clear example of Stockholm’s commitment to sustainable development during its year as European Green Capital was the opening of a new tramway. The line opened in August 2010 and quickly achieved substantial environmental and economic impacts.

  • One of the campaigns during Hamburg’s year as green capital in 2011 aimed to make it easier for citizens to switch from cars to bikes and public transport. The Hamburg Transport Association distributed 2,735 free tickets to friends and acquaintances of season ticket holders, and many visitors made use of the free advisory and ‘get involved’ activities of Germany’s national bicycle club. During the year, Hamburg’s StadtRÄDER bike rental system was also promoted, resulting in an 8% increase in the number of users.

  • Even before it was named as a European Green Capital, Grenoble, had already made efforts to address noise pollution, promote cycling and reduce speed limits. It has also taken a proactive approach to maximising its limited green space by encouraging citizen-led planting initiatives. Grenoble reduced greenhouse gas emissions by 25% from 2005 to 2016 and is working towards a 50% reduction by 2030.

Britain’s green capital

The only UK city to be awarded the European Green Capital prize is Bristol, which held the title in 2015. The city hosted a number of art projects to raise awareness about sustainable development. Bristol also began a trial of ‘bio-buses’ powered by biomethane gas, using human waste from more than 30,000 households, an initiative that was developed further in 2020.

The selection of Bristol opened up a serious debate about  the true value of the award, with some regarding it as a distraction from Bristol’s serious environmental issues, such as traffic congestion, while others were critical of public funding for some European Green Capital projects as wasteful.

However, an important legacy from the year was the publication of the “Bristol Method”, a knowledge-transfer programme aimed at helping people in other cities understand and apply the lessons that Bristol learned in becoming a more sustainable city.

The Bristol Method is made up of a series of modules, each of which uses Bristol’s experience to present a ‘how to’ guide on a particular topic. Topics include:

  • how to use partnerships to drive change;
  • how to use grants to support grassroots change;
  • how to prepare a winning bid for the European Green Capital;
  • how to grow the green economy in a city;
  • how to get more people riding bikes and walking;
  • how to protect and enhance green spaces in a city.

Green shoots for a post-Covid recovery

Although the world is currently preoccupied by the coronavirus pandemic, that other serious planetary threat –  climate change – has not gone away. So it’s significant that many governments see this moment as an opportunity to build radical green policies into their packages for economic recovery.

Some of the practical ideas developed over the past decade by Europe’s Green Capitals are important in their own right, but may also be seen as key elements in rebuilding economies that have been devastated by restrictions to suppress the coronavirus.

The German city of Essen, for example, (European Green Capital in 2017) has developed one of Europe’s largest infrastructure projects, restoring 80 kilometres of waterways and creating a network of green spaces. The project was not only an important climate adaptation milestone, but has also created new jobs and business opportunities. Essen has shown that it’s possible for a city which previously relied on heavy industry to transform itself into a vibrant and sustainable space for humans, animals and plants.

Another project, in the Dutch city of Nijmegen, (Green Capital in 2018) is a social enterprise that collects, restores and re-sells second-hand goods. The venture prevents waste, as well as employing people who can put their repair and retail experience to good use. Similar projects across the Netherlands have collected 20,000 tonnes of goods a year, with 80% being re-used. They also provide jobs for disadvantaged and disabled people who have found it especially difficult to enter the labour market.

Europe’s Green Capitals have already become role models for green economies throughout Europe and beyond. Now they can demonstrate the economic as well as the environmental benefits of building back greener. 


Further reading: more on greener cities from The Knowledge Exchange blog

From big data to creative ‘binfrastructure’: new ideas for tackling litter

As we’ve previously reported, litter is a big and expensive problem for the UK’s local authorities. A 2015 report by the House of Commons Communities and Local Government (CLG) Committee put the annual cost of cleaning up litter in England at around £850m. Litter also generates strong emotions. Research by Populus has found that 81% of people are angry and frustrated by the amount of litter lying all over the country.

The CLG committee and the UK government have put forward a range of proposals for tackling litter. But at home and overseas local authorities and the third sector have been looking at inventive ways to keep our streets clean.

 Philadelphia’s data-driven litter index

Earlier this year, Philadelphia’s Zero Waste and Litter Cabinet launched a digital tool to help catalogue the type and location of litter in the city’s neighbourhoods.

The Litter Index provides a full picture of the different types of waste in each of the city’s neighbourhoods, as well as recording the incidence of litter during different weather conditions. Using tablets, city workers record how much waste they’re seeing in their neighbourhoods, take photos and give ratings. The information can then be used to devise a plan for cleaning up litter in different parts of the city, and to pinpoint where resources are needed.

The Philadelphia plan is ambitious, but, as Nic Esposito, the city’s Zero Waste and Litter Director says: “If we’re not changing infrastructure and attitudes, we’re not going to solve the problem.”

 Edinburgh’s intelligent litter bins

New technology has been undergoing tests by the City of Edinburgh Council to measure how full litter bins have become and provide alerts via mobile when they reach capacity.

Sensors positioned inside the bins use ultrasonic technology to measure how full a bin has become. The data is then transmitted to notify the council’s waste management system when a bin needs emptied. The system can also help the council to spot fly tipping when there is sudden spike in the results, and a heat sensor detects fires inside the bin.

During the initial pilot project, collections in areas fitted with the new bins increased by 24% on average, and some collections quadrupled in frequency. The data from the sensors will be used to provide reports on waste generation patterns and can help in planning the most efficient routes for litter bin collections.

Driving litter underground

A growing number of European cities have invested in underground collection units in an effort to make their streets less cluttered.  In the Slovenian capital of Ljulbljana, these units are located around the city centre, with different receptacles for paper, glass, and packaging. In addition, residents of the city have access cards which open receptacles for organic and other specialist waste types, which in turn determines the level of their monthly waste management bill. Separation of waste in this way drives down the cost of managing it, and makes recycling much easier.

In the UK, Cambridge City Council has also taken an interest in subterranean waste units. Steel chutes have been set into the pavement with the aim of replacing thousands of wheelie bins. Residents have corresponding bins for their kitchens, which the city council believes will help create a sustainable living space.

Once completed, the 150-hectare site will have 450 underground recycling and general waste banks across 155 locations.

Thinking outside the bin

Environmental charity Hubbub has examined research and examples from around the world to develop a catalogue of creative and playful ideas for tackling litter effectively. Among the suggestions are:

  • an open-air gallery featuring local people to raise awareness of personal responsibility for waste management;
  • flashmobs to cheer on people who pick up litter and put it in the bin;
  • brightly-coloured bins that draw attention to litter campaigns; and
  • ‘talking bins’ that reward users with belches or coughs.

Hubbub has not confined its efforts to urban waste. Earlier this year, the charity unveiled a campaign targeting countryside litter. A “trashconverter” van toured the Forest of Dean, accepting trash, rather than cash, in exchange for flowers and hot drinks.

Final thoughts

As the Populus survey demonstrates, litter has a negative impact on how people view their own neighbourhoods. At the same time, as the recent Blue Planet 2 programme highlighted, our litter can have terrible effects on the natural environment and on birds and marine life, both in our own coastal waters and in oceans thousands of miles away.

Data, technology and behavioural insights all have important roles to play in tackling the blight of litter. Unusual initiatives, such as those employed in Philadelphia, Edinburgh and Cambridge, as well as Hubbub’s inventive ideas, are worth exploring if they can make an impact on human behaviour, and contribute to the conservation of the natural world.


If you found this article interesting, you might also like to read our previous blogs:

Talking rubbish: the never-ending problem of litter on Britain’s streets

Throwaway lines: poets celebrate the “hideous beauty” of landfill and the unsung heroes of waste management