‘Culture towns’: how small towns are leading the way

Image Copyright Billy McCrorie via Creative Commons

There has been no shortage of headlines sounding the death knell for our town centres over recent years as they continue to suffer from the effects of growth in online shopping, government policy and now the pandemic. But while concerns over the future of town centres is nothing new, neither are the changes that town centres are experiencing.

Changes that affect industries, technologies and the way land is used – which in turn impact on the economy – have impacted communities for decades, particularly in smaller towns. From the loss of manufacturing to new industries and ways of working, towns have had to adapt to survive. And some small towns have been leading the way in reinventing their economic bases by using other assets to spur on their local economies.

Culture as a catalyst

One such example is Wigtown, Scotland’s National Book Town. Following the loss of a distillery and a creamery in the 80s and 90s respectively, Wigtown secured its designation as National Book Town in 1998. This acted as a catalyst for regeneration and inspired the creation of the annual Wigtown Book Festival which now attracts more than 20,000 visitors to the area and brings more than £4 million to the local economy.

Other Scottish towns have also been bestowed with cultural accolades. West Kilbride in Ayrshire, a once thriving mill town, is Scotland’s first accredited Craft Town and winner of a Creative Place Award in 2012. Dumfries recently became home to a new National Centre for Children’s Literature and Storytelling which aims to “establish itself as an international visitor attraction contributing to the regeneration of the town and region and providing Scotland with a world class tourism resource”. And Huntly in Aberdeenshire has attracted artists from all over the world for residents thanks to the Deveron Projects initiative set up in 1995 to connect artists, communities and places.

In England, Farnham recently became the country’s first World Craft Town and only the third region in Europe to receive World Craft City status. Recent research estimates that the value of craft to Farnham and the surrounding area is already in excess of £50 million.

With the aim of building on Wigtown’s success, plans are being drawn up for an open competition to create further National Towns of Culture across Scotland as proposed in the SNP’s manifesto. Suggestions include Scotland’s National Live Music Town, Folk and Trad Town, or Scotland’s Visual Art Town.

Numerous towns could be in the running to become a musical town. It has been suggested that Ullapool could be a frontrunner, after playing host to the Loopallu festival for 15 years, as could Stornoway, the host of the international Hebridean Celtic Festival (HebCelt). And of course, being home to Jimmy Shand and The Proclaimers, Auchtermuchty could equally be in with a shout.

Making the most of local assets

Now may be the ideal time for small towns to make the most of their local assets, whether that is cultural or otherwise.  Research has shown that some smaller towns have actually fared much better than larger cities during the pandemic as the importance of local has been emphasised. They have experienced fewer reductions in overall footfall and there has been an increase in footfall in some small towns as consumers look to stay local and avoid using public transport.

A report from Sustrans has recommended capitalising on the increased use of smaller high streets as a way to economic recovery. It highlights that this presents an opportunity to invest in other elements unique to these areas, arguing that “re-establishing the role of a high street as a hub for social connection and reinforcing and celebrating its roots and unique character could go a long way to encourage people to stay local and spend their money where they live.”

Lessons from the US

Research from the US has also shown how small towns can succeed by reinventing themselves through emphasising their existing assets and distinctive resources. Following the loss of various industries, these communities have moved away from trying to attract major employers as a way of attracting talent. Many have moved towards investment in creative infrastructure rather than physical infrastructure to make their communities more attractive to residents and businesses.  

Following increased suburbanisation and growth in out of town retail, Paducah in Kentucky, for example, changed its approach to economic development by focusing on developing and retaining the historic integrity of the Renaissance Area, which includes the LowerTown Arts District, the historic downtown, and the riverfront. Paducah’s approach aimed to develop a cohesive identity around its core assets: art, the Ohio River, and history. In 2013, the United Nations Educational, Scientific and Cultural Organization (UNESCO) designated Paducah the world’s seventh City of Crafts and Folk Art.

While all the case study towns in this research drew on different assets, several successful tactics were identified that other communities can use:

  • Identify and build on existing assets
  • Engage all members of the community to plan for the future
  • Take advantage of outside funding
  • Create incentives for redevelopment, and encourage investment in the community
  • Encourage cooperation within the community and across the region
  • Support a clean and healthy environment.

Small towns leading the way?

All these small towns are exemplars of community-led regeneration and illustrate how drawing on unique local assets can be a real catalyst for growth. Perhaps the bigger towns and cities should be looking to their smaller counterparts for lessons on how to succeed in an ever changing world.


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Levelling up: can charities get a piece of the action?

The UK is one of the most geographically unequal countries in the developed world. It ranks near the top of the league table on most measures of regional economic inequality. Fixing this is a priority for a government elected in 2019 on a pledge to address inequalities in former industrial regions, and in coastal and isolated rural areas.

So far, over £8bn has been put aside by the government for additional investment in so-called ‘left behind’ areas. The policy also appears to enjoy public support. The recent success of the Conservative candidate in the Hartlepool by-election, and the election of mayors in Teesside and West Yorkshire show that voters will back politicians with strong levelling up messages.

Local authorities and businesses are eager to bid for the first pots of levelling up funding that are coming onstream. But is there room for charities to get involved, and is there still time for them to shape the levelling up agenda?

This was the focus of a webinar organised by NPC, the think tank and consultancy for the charity sector.

Defining levelling up

There are different views about what the phase ‘levelling up’ actually means. But Tom Collinge, policy manager at NPC explained that this has become clearer now that various initiatives under the government’s levelling up agenda have got under way:

The Levelling Up Fund is a £4.8bn fund to invest in infrastructure that will regenerate town centres, upgrade local transport and invest in cultural and heritage assets.

The Towns Fund is a £3.6bn fund to support the regeneration of towns.

The UK Community Renewal Fund will provide £220 million additional funding to help places across the UK prepare for the introduction of the UK Shared Prosperity Fund (the UK’s replacement for structural funding from the European Union).

The Community Ownership Fund will provide £150 million to help community groups buy or take over local community assets at risk of being lost.

Levelling up funds: making the case for charities

Looking at this funding from a voluntary sector perspective, Tom acknowledged that charities may find it hard to see how they can fit into the kind of work that is eligible for funding. A lot of the focus is on capital spending – transport infrastructure, repairing buildings and creating new parks. An NPC analysis of the levelling up funds found that as much as 87% could go on capital investment. This could be challenging for charities whose work involves delivering services in areas such as youth provision, addiction or homelessness.

Even so, Tom suggested that charities shouldn’t write off their chances of accessing these funds. He explained that a lot of the language used in the funding documents is ambiguous – there are repeated  references to ‘community’ and ‘community assets’ without making clear what they mean. This ambiguity could work in charities’ favour. At the same time, many charities work under the banners of skills, employment, heritage and culture. It’s up to charities, therefore, to identify elements in the funding that match what they can offer.

Deadlines are tight: bids for the first funds must be submitted by June 18. So, the time has come, said Tom, for charities to be vocal and make an economic case for levelling up funding.  Collaboration with local authorities and metro mayors is likely to be crucial, and Tom suggested that charities with already good relations with local stakeholders are more likely to succeed in their bids.

Levelling up : the local perspective

Kim Shutler, Chair of Bradford District Voluntary and Community Sector (VCS) Assembly agreed that collaboration with local councils is key for charities looking to bid for levelling up funds. But although Bradford’s VCS has a strong relationship with local government, Kim explained that making the voluntary sector’s voice heard can be challenging.

While Kim has experience of partnering with statutory services in delivering mental health support to adults, bids for levelling up funds are handled differently. She was critical of the lack of clarity in how charities can influence the levelling up agenda in meaningful and sustainable ways, and suggested that the top-down nature of the process is detrimental to grass-roots charities.

Where charities can succeed, she suggested, is to demonstrate to local authorities and other partners that the voluntary sector has a compelling story to tell. Learning the language of the people with the money, making a good business case and articulating what charities can bring to the table means the voluntary sector can find a way into the levelling up process.

Shaping the levelling up agenda

As corporate director of children’s services at Barnardo’s, Lynn Perry is well placed to talk about levelling up. Much of what the charity does involves working at the heart of communities, in partnership with local agencies, young people and families. 

Charities like Barnardo’s have a unique understanding of the challenges facing the country’s poorest communities. Lynn believes that this perspective strengthens the voluntary sector’s offer, not just in terms of service delivery, but in designing policies and thinking about community assets.

Looking at the bias towards capital projects in the levelling up funds, Lynn argued that a broader definition of infrastructure is needed. Support for families, care for the elderly and improving the lives of disabled people is every bit as important as 5G and better transport. And with the right social infrastructure, young people who get early and continued support can grow up to be the nurses, engineers and climate scientists we’ll need in the years to come.

Lynn observed that this is a unique moment to recognise the value charities can bring to the levelling up agenda. During the pandemic, the voluntary sector has played a vital role in supporting communities in ways that some public services could not. She believes that the future of the levelling up agenda should be shaped by working with communities and the charities that support them. And, along with Kim Shulter, she stressed the need to make better use of the insights and social data collected by charities to demonstrate the real value of the voluntary sector.

Tom Collinge supported this, and suggested that while it might be too late for charities to influence the existing levelling up funds, they should be looking towards the Shared Prosperity Fund. The delay in its introduction may be beneficial, giving the voluntary sector time to think about making the case for revenue funding.

Raising the voice of the voluntary sector

The UK has a long road to follow before it can say the work of levelling up is done. As the Institute for Fiscal Studies has observed,

“The differences between regions are rooted in history going back decades, even centuries. Having fundamental effects on them will require reallocating capital spending for sure, and a whole lot more — investment in skills, in health, in early years, and a coherent and long-term industrial strategy.”

Working with local stakeholders, charities can bring their insights, skills and experience to this process, both in terms of accessing funds and influencing future programmes. It’s now time for the voluntary sector to speak up on levelling up.


Further reading: more from The Knowledge Exchange on community development and regeneration

Are ‘dark stores’ bringing some much needed light to the high street?

As we pass the first anniversary of the initial lockdown and look towards opening things up again, will we see a change in footfall trends in favour of the high street as people yearn to get out again, or will it continue to experience a downward trend?

Judging by pre-pandemic trends, it would seem that high street businesses will need to do more than just open back up to entice people back to the high street. Indeed, there were signs of diversification on the high street before the pandemic in response to declining footfall. And the pandemic has led to many more innovating to survive the current challenges, such as creating pop-up ecommerce centres. Perhaps such moves could help save the high street, albeit not as we know it.

A downward trajectory

The recent news of permanent closures of big-named high street stores such as Debenhams, Laura Ashley, Top Shop and Dorothy Perkins after the collapse of Arcadia Group, and the closures of more John Lewis outlets, suggest a bleak outlook for the high street. And the pandemic has spurred the worst decline on record.

Recent figures from PwC reveal that an average of 48 stores, restaurants and other leisure and hospitality venues closed every day in 2020 – a total of more than 17,500 outlets.

This may be the worst decline on record but it is also a continuation of the downward trajectory that the traditional high street was already on. And it has been argued that this is actually a reflection of things that happened pre-pandemic, with its full impact ‘yet to be felt’.

In its quarterly footfall monitor, the British Retail Consortium highlighted in May 2019 that high street footfall had fallen by 1% year-on-year and that vacancy rates on local high-streets had risen to 10.2%, equivalent to one in ten shops having succumbed to the high street crisis. This was the highest vacancy rate in four years and it continued to increase in the next quarter.

Support through a crisis

It has become clear that trends before the pandemic have just been accelerated by it. The continued growth in online shopping and the impact of government policy costs such as business rates are just a couple of the causes of the decline in high streets over the years that see little sign of abating. But the urgency of the current situation has seen a huge increase in government support across the board which has helped many businesses stay afloat as they try and wait out the storm.

In December 2020, the UK government announced it would invest up to £830 million from the Future High Streets Fund in local high streets across England to help them recover from the pandemic and drive long-term growth.

In September 2020, funding was secured for England’s historic high streets through the £95 million government-funded High Streets Heritage Action Zone (HSHAZ) programme, which is delivered by Historic England. The aim of this is to help transform and restore disused and dilapidated buildings into new homes, shops, work places and community spaces, restoring local historic character and improving public realm.

And just this month, the government has announced a series of new measures to support a safe and successful reopening of high streets and seaside resorts, including a £56 million Welcome Back Fund to help councils boost tourism, improve green spaces and provide more outdoor seating areas, markets and food stall pop-ups. This builds on the £50 million Reopening High Streets Safely Fund announced in May 2020. Similar support schemes have been introduced by the devolved administrations in Scotland, Wales and Northern Ireland.

Of course, this hasn’t been enough to save the high street stores that have announced closures. But it brings to the fore once more that high streets are about more than just shops as each funding programme highlights the aim of transforming high streets into vibrant mixed-use places where consumers can enjoy social experiences.

Adapting to survive – dark stores bringing light to the high street

As the PwC study suggests, it is really about keeping up with consumer behaviours that is the challenge for retail, perhaps even more so in times of crisis. And there have been many examples of high street retailers adapting to survive.

With the huge increase in online shopping during the pandemic, many manufacturing and distribution centres were operating at maximum capacity which led to some retailers unlocking the potential of their local high street stores to provide local distribution hubs, known as ‘dark stores’.

Lush is one company that changed the way they used their retail space so they could continue to use it while their stores were closed. It created Lush Local, a pop-up e-commerce centre which used the shop as a local distribution centre so they could fulfil local orders and not let their current stock go to waste.

Some businesses have also partnered with others to make use of local unused space such as Crosstown Doughnuts which have been trialling the use of dark stores in Cambridge and Walthamstow, partnering with independent operators so it can provide on-demand deliveries and collections to customers.

As ‘bricks and mortar’ retailers try to adapt to support their online capability, providing efficient local deliveries, at the same time as utilising their physical retail space, the ‘dark store’ trend may be here to stay. Pre-pandemic, it was reported that using dark stores and offering click and collect can reduce delivery costs and increase profit margins. Analysis showed that if deliveries from dark stores increase by 50%, profit margins could grow by 7% as a result of lower delivery costs and higher delivery throughput compared to conventional stores (while also not affecting store operations).

And it has been suggested that this model can be further adapted to provide ‘hybrid stores’ as shops re-open. These hybrid stores enable local stores to combine space for their fulfilment centre with their physical shop so consumers can still benefit from the tangible experience offered in store that can’t be replicated online.

Final thoughts

Only time will tell if recent innovations will have the desired effect. What is clear is that the rate of change cannot continue at the pace it was before the pandemic if high streets are to have a fighting chance. Dark and hybrid stores could be part of the answer. But much more is needed.

The most successful high streets, it is argued, will offer a mix of retail, entertainment, culture and wellbeing as they focus on the experiential side of things, because, in the words of retail guru Mary Portas, “vibrant, innovative, socially dynamic high streets will help this country not just heal, but thrive.”


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New year, new high street: it’s time to reshape our town centres (part two)

Dunfermline town centre

This is the second of a two-part blog on high streets and town centres.  In our last post, we highlighted some recent publications that have sought to address the challenges facing our high streets and town centres.

We looked at how towns could work to diversify their retail offer, placing greater focus upon developing experiences and services that are not easily replicated online – such as hair and beauty services, gyms, cinema, restaurants and nightlife.

We also highlighted the benefits of identifying a town centre’s unique selling point (USP), capitalising on the opportunities presented by the widespread growth of technology, and offering various forms of support to local businesses and entrepreneurs.

In this post, we consider how community involvement, good quality inclusive urban design, the promotion of healthy environments and the creation of homes on the high street can all provide ways to promote and support town centres to better meet the needs of local people in a changing retail and economic environment.

A community-focused high street

The town centre has long been considered the beating heart of a community.  As such, it makes sense that any attempt to revitalise them would have local people at its heart.

In Dunfermline, a pilot placemaking project has made use of innovative, interactive methods of engagement with young people to help plan and deliver town centre improvements.

Young people were asked to assess the quality of the town centre and to identify areas where improvements could be made, using tools such as the Place Standard and the Town Centre Toolkit.

There are lots of other great community-focused town centre initiatives. ‘Can Do Places’ aims to engage the local community in order to bring empty town centre properties back into use in various ways, for example, by providing spaces for budding entrepreneurs or supporting community arts and crafts.

Stalled Spaces Scotland is another noteworthy project – with a focus on greening derelict, under- or unused outdoor areas.  As well as improving the look and feel of a town centre, this scheme also aims to involve the local community and schools in the development and use of the spaces themselves.

A healthy and accessible high street

It goes without saying that if town centres are to attract both people and businesses then they must be both attractive and accessible – easily walkable, safe, and clean.  Indeed, amongst its findings, the High Street 2030 report highlights “calls for improved accessibility that is more environmentally-friendly, new public spaces or areas, centres that better serve older people”.

There has also been considerable discussion around how the design of town centres (and urban areas in general) impact upon various vulnerable groups.  We have blogged on this subject on various occasions, focusing in turn on the creation of places that address the needs of older people, people with dementia, autistic people and children.

There has also been widespread discussion of the relative advantages and disadvantages of shared space street design – which has been used by many places in the UK in attempt to revitalise their town centre spaces with varying levels of success.

As well as their role in the creation of inclusive, accessible spaces for all, there has been some focus upon the link between high streets and health.

Last year, Public Health England published guidance on the development of ‘healthy high streets’ – high streets that have a positive influence on the health of local people.  It focuses on elements such as air quality, enhanced walkability, the provision of good quality street design, street furniture, and communal spaces. It argues that the development of healthy high streets will support economic growth as well as community cohesion.

It also approaches the subject of diversity on the high street – recommending that there is an adequate number of healthy and affordable food outlets and limiting the number of alcohol, betting and payday loan outlets.

A high street to call home

Another way of bringing people back into the high street is to have them literally live there.

At the end of 2017, the Federation of Master Builders published a report ‘Homes on our high streets’, which argued that “revitalising our high streets through well planned and designed residential units could help rejuvenate smaller town centres”.

For example, Aldershot, as highlighted in the High Streets 2030 report, has been making use of the Housing Infrastructure Fund to promote residential development in the town centre and has undertaken property acquisition in the town centre, most recently acquiring the former Marks & Spencer  store.

Creating additional homes above shops or in former retail units not only helps to make use of vacant properties and regenerate town centres, but may also help to address housing shortages in many areas.

 Looking to the Future

So while 2019 may present high streets and town centres with some of their toughest challenges yet, there is a wealth of research, experiences and innovative ideas on which to draw.  The newly announced Future High Streets Fund will no doubt be of use to help put these ideas into practice.

And perhaps most importantly of all, local people remain enthusiastic about developing their town centres and wish to see them flourish. As the High Streets 2030 project noted:

The workshops and interactions provided real insight into the challenges faced by town centres. That they are worth fighting for was abundantly evident from the enthusiasm of those participating.”


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New year, new high street: it’s time to reshape our town centres (part one)

Wigtown town centre © Copyright Jim Barton

One thing is certain. The high street landscape has now irrevocably changed and there is no point clinging on to a sentimental vision of the past. We have to start planning for a bold new world.”

This was the conclusion of the Grimsey Review in 2013.  Five years on and the challenges facing the high street remain – now with the added economic complexities presented by Brexit.

Yet there remains optimism.  In the last year, a number of reviews have been published, illustrating how we can bring town centres and high streets back to life.

In summer last year, an update to the Grimsey Review was published. Its title – ‘It’s time to reshape our town centres’ – is something of a call to arms.

It sets out 25 recommendations to help support the high street to transform “into a complete community hub incorporating health, housing, arts, education, entertainment, leisure, business/office space, as well as some shops, while developing a unique selling proposition (USP)”.

In November, Lichfields also published a number of recommendations for high streets, based on their own research.  Their conclusions echo that of Grimsey: “Town centres and operators within them should embrace online, promote themselves better and develop their own unique selling point(s). They must broaden their offer and attract new anchors and other uses, which make them more family friendly, and improve the overall ‘experience’ for visitors”.  It also highlights a number of examples of innovative practice.

In addition to these, at the end of December, the Ministry of Housing, Communities and Local Government published the findings and recommendations of the High Streets Expert Panel, and a related report by the Institute of Place Management (IPM) – ‘High Streets 2030’.

The IPM report gathered the opinions of local people, including young people, about their town centre, what they would like to see developed, and the related challenges that they perceive.

Over the next two blog posts, we will look at some of these reports’ key recommendations, and highlight some innovative examples of good practice.

A diverse high street

A recent tweet by Fountain Bookstore in the U.S. highlighted the difficulties presented by ‘showrooming’ – where people visit high street stores to view items which they subsequently purchase online, often only for a marginally cheaper price.  The tweet went viral and sparked much debate.

However, realistically, online shopping is not going away – and in recognition of this, it has been widely recommended that high streets should diversify their offer, placing greater focus on services and experiences that cannot be replicated online – including food and drink uses, and leisure facilities, such as cinemas and gyms.

There does appear to be some evidence of this happening in practice – barbershops and beauty salons were ranked first and second respectively in terms of their number of net retail openings in 2017.  And Fountain Bookstore may be pleased to learn that there has been a small increase in the numbers of indepedent booksellers in towns across the UK.

A unique high street

Another key recommendation is for town centres to identify their own unique selling points (USPs).

Wigtown, in Dumfries and Galloway, is a fantastic example of a town that has developed a USP in order to regenerate the community.  In 1998, Wigtown was designated Scotland’s national book town, and it has since become home to a wide range of book-related businesses, including both new and used booksellers, and an annual book festival that attracts many people to the town.

Other towns have sought to capitalise on their heritage to bring people back to the town centre – such as through the relatively new Heritage Action Zones programme and the £55 million fund announced in the 2018 budgetfor heritage-based regeneration, restoring historic high streets to boost retail and bring properties back into use as homes, offices and cultural venues”.

A digital high street

While the ubiquitous growth of technology has presented high streets with some of its key challenges – in the form of online shopping and showrooming – it also presents a number of opportunities.

As well as making the most of click and collect services, many town centres may also be able to capitalise on the ‘clicks to bricks’ phenomenon – where online retailers open physical stores in order to provide their customers with an enhanced experience, such as being able to trial goods before purchasing.

Grimsey 2 also outlines a number of other ways in which high streets can capitalise on technology – from providing free wifi and spaces for freelancers to work/come together, to becoming involved in digital marketing campaigns and gathering/using local datasets.

In Scotland, a number of ‘Digital Town’ pilots have been set up with a view to improving the high street’s digital infrastructure and skills, and supporting high streets to take advantage of these in order to boost tourism and local economies. Related guidance on the development of ‘Digital Towns’ has also been produced.

A well-supported high street

There is also a range of innovative supports for high streets – some more traditional, like business improvement districts, and others more unconventional – such as the growth of popup shops and other supports for local entrepreneurs.  We have discussed the many benefits of markets for town centres in a previous blog post. There have also been various awards and awareness-raising campaigns, such as Love Your Local Market, and the Great British High Street.

Another approach is to use the planning system.  One particularly innovative example of is that of the Renfrew Town Centre SPZ – Scotland’s first Simplifed Planning Zone (SPZ) focusing on town centres.  It was set up in 2015 and built on the success of Glasgow’s award-winning Hillington Park SPZ.

The SPZ aims to support existing businesses, encourage new businesses, and increase the number of people living within the town centre by supporting the re-use of vacant property on upper floors.

The scheme has been hailed as an excellent example of the Town Centre First principle. According to Scottish Planner: “The scheme has been well received and offers simplicity to businesses who can invest in the town centre knowing that they can change the use of premises and upgrade the shop front without having to apply for planning permission”.

Renfrewshire Council have published a ‘how to’ guide detailing their experience.

To be continued…

These are but a few of the many innovative ideas and experiences that have helped town centres across the country.

In our next post, we will continue this theme and outline some additional ways that town centres can help to address their challenges and increase footfall – through community involvement, good quality, inclusive urban design, the promotion of healthy environments and the creation of homes on the high street.


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Autism-friendly cities: making a world of difference

At this time of year, high streets and shops across the country are bustling, decked out with lights and colourful decorations, and of course, the familiar Christmas tunes.

For many, this is part and parcel of the exciting run up to Christmas.  However, for autistic people, the added crowds, lights and noise can turn an already challenging experience into a sensory nightmare.

Indeed, although more than 1 in 100 people in the UK are on the autism spectrum, many still struggle to access local shops and services.  Places that many neurotypical people may take for granted – shops, theatres, cinemas, cafes and restaurants, hairdressers, libraries and museums, public toilets, and public transport – can be particularly challenging environments for autistic people.

Unpredictable and unfamiliar noises, lights, smells, crowds, queues, and other events can be overwhelming, and may cause sensory distress – ultimately leading to a meltdown.  Meltdowns may present as crying, screaming, kicking, biting or lashing out.  A lack of understanding and awareness of autism among the public – including unfriendly looks, judgements and comments – can further enhance the distress experienced.

In 2015, a YouGov poll found that 99.5% of people in the UK had heard of autism. However, there remains a lack of public understanding about how it may present, and the associated challenges autistic people face.  This is perhaps best illustrated by the recent case of a young woman with Asperger’s being forcibly removed from a cinema for ‘laughing too loudly’.  Unfortunately, this experience is not unique.  Research has found that as many as 28% of people have been asked to leave a public space because of behaviour associated with autism.

Indeed, many autistic people and their families have changed their own behaviour to reduce the chance of experiencing intolerance from the public.

It’s perhaps not surprising, then, that social isolation is a common issue – 79% of autistic people and 70% of parents feel socially isolated.  Almost half (44%) sometimes don’t go out because they’re worried about how people will react.

Increasing public understanding

The recent Too Much Information (TMI) campaign, delivered by the National Autistic Society (NAS), aims to increase public understanding of the five core features of autism.

Those five core features are:

  • anxiety in social situations
  • anxiety with unexpected changes
  • sensory overload
  • meltdowns
  • processing time

Creating an autism friendly city

One response has been the drive towards the creation of ‘autism-friendly’ cities.

According to Autism Together and Autism Adventures, an autism-friendly city is one in which autistic people can ‘use public transport, shop for food and clothes, take part in sports and leisure activities, visit cultural and tourist institutions and eat in restaurants.’

The NAS have established an ‘Autism Friendly Award’, which aims to help businesses make the small changes that make the most difference to autistic people.  Their Autism Friendly Awards toolkit sets out a helpful five-point checklist:

  • customer information: providing appropriate information to help support autistic people and their families’ visitor or customer experience
  • staff understanding of autism: developing staff understanding
  • physical environment: making appropriate and reasonable adjustments within the limits of the physical environment
  • customer experience: a willingness to be flexible and providing a clear way for autistic people and their families to provide feedback
  • promoting understanding: committing to helping increase wider public understanding of autism

Examples of good practice

In Glasgow, the council have been working to make the city centre autism-friendly.  The plans have focused initially upon shopping centres, transport hubs, museums, cinemas and key operational staff across the city centre.

The Glasgow Film Theatre (GFT), Scotland’s oldest independent cinema, recently became the first cinema in the UK to achieve an Autism Friendly Award for their work with children and adults.  This includes monthly screenings for autistic adults and children, with the volume slightly lowered, stair lights remaining switched on, house lights dimmed and a chill out zone provided. Trained ‘autism facilitators’ also answer questions at the end of each film.

Other organisations have followed the GFT’s lead. Glasgow Science Centre, for example, has recently introduced autism friendly hours.

In the North East, Aberdeen has also announced its intention to work towards autism-friendly status.

As well as raising awareness and making key shopping locations more accessible for autistic people, Aberdeen also plans to introduce autism-friendly libraries, including pop up sensory sessions designed for autistic children.

Research has shown as many as 40% of people with autism never visit a library – however, 90% have said they would be more likely to visit their local library if some changes were made.

Such adjustments include staff training, increased tolerance of noise and understanding from the public.  Dimensions have released free online training and top tips for libraries looking to become autism-friendly. It notes that while many people with autism need a quiet environment, they may make noise themselves – for example, by talking to themselves or others, becoming excitable or moving around. They highlight the importance of making clear to the public that the library is autism-friendly, which includes a tolerance of certain levels of noise.

Other cities that have been working towards autism-friendly status include: Bristol –  whose airport has won an Autism Friendly Award; Liverpool – where autism champions are being supported to recognise and respond to autism; and Newcastle in Northern Ireland – which has been named as Northern Ireland’s first autism-friendly town. It is anticipated that being autism-friendly will help boost the local economy and tourism.

Other ways to make cities autism-friendly

As well as organisations themselves making adjustments and promoting autism understanding among staff and customers, there are a few other ways in which cities can be made more autism-friendly.

Making public transport more accessible is a key challenge.  More than half of autistic people avoid public transport due to fears of disruption.  There are many things that can be done to help make public transport less distressing for autistic people.

From an architecture and design perspective, there are also many other things that can help to make urban buildings and spaces more accessible, in regard to ventilation, acoustics, heating, lighting, layout and outdoor spaces.

From a town planning perspective – there is currently a lack of research and guidance on the design of places for autistic people per se, however, there may be some transferability of lessons from work on the creation of dementia-friendly and child-friendly spaces.

For example, the provision of clear signage and removal of street clutter may be beneficial for autistic people.  Edinburgh City Council has recently banned on-street advertising structures in order to make streets more accessible for people with disabilities.

There have also been concerns raised that shared spaces – including the removal of road signs, traffic crossings and delineation between roads/walkways – may negatively impact upon autistic people, who may struggle with the uncertainty such schemes deliberately create.  This is an area where more research and guidance is needed.

The way forward

Creating a city that is autism-friendly requires a multi-faceted approach that includes both raising public awareness and understanding, and creating towns and places that allow for the specific challenges that are faced by autistic people and their families.

Many steps that can be taken are low cost and easy to implement – and support is available from a range of national and local autism organisations, such as the NAS.

Even just reacting with kindness and compassion when witnessing a possible autistic meltdown – perhaps offering some solution such as a quiet space – is significant.  The sum of these small changes can make a world of difference to autistic people and their families.

I wouldn’t change my son for the world but I will change the world for my son.” Julie Simpson, Founder of Autism Adventures


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The rise in youth markets – “transforming town and city centres with the creativity of young people”

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Credit: National Market Traders Federation (NMTF)

By Heather Cameron

As we recently reported, despite being around for centuries, and following a decline during the recession, traditional retail markets have experienced something of a revival in recent years, with a new generation of innovative young traders coming to the fore.

Latest figures indicate the sector has a collective turnover of £2.7 billion a year from around 32,000 market traders – a gradual increase of around £200 million year on year since 2013.

The last five years has also witnessed the emergence of youth markets and ‘The Teenage Market’ initiative, which are generating income for young people and teaching them valuable entrepreneurial lessons, as well as transforming town and city centres.

Specialist market boom

But this revival is not wholly in the traditional sense of the market sector. Young people entering the sector tend to trade at festivals, fairs and shows rather than traditional markets, contributing to a specialist market boom.

According to a recent survey of the sector by the National Association of British Market Authorities (NABMA), new trends in the most successful product lines – hot and cold food and drink, baked goods, handmade crafts, fruit and vegetables and mobile phone accessories – have fuelled this growth.

Festivals and shows, which are popular with a younger demographic, are increasing in both size and frequency across the UK. Many of these events also take place out of the traditional season.

Such new trends do not come without their challenges, however, as NABMA’s survey also highlighted. Traders reported escalating pitch fees, poor pitch locations and never-ending paperwork. But despite these drawbacks, traders have reported huge returns at such events, where they can turn over tens of thousands of pounds.

Both NABMA and the National Market Traders Federation (NMTF) agree that the sector needs to embrace these new trends and act to engage this new generation of entrepreneurs.

Youth markets

Indeed, national initiatives in support of youth markets have emerged in recent years to do just that.

This September will see the fifth National Youth Market take place in Manchester, an annual event run by the NMTF in partnership with Manchester Markets. Young people between the age of 16 and 30 from all over the UK trade at this event, showcasing their entrepreneurial talent.

The NMTF also supports traditional market organisers to run specialist markets aimed specifically at young people. Many towns and cities from across the UK have launched their own youth markets, such as those in Manchester and Cambridge, with over 100 such events taking place every year.

Also in its fifth year, is The Teenage Marketa fast-growing national initiative that’s transforming town and city centres with the creativity of young people”. This initiative provides a free platform for young people to trade at specially organised events. In addition to the retail offer, it also provides a platform for young performers to showcase their talents

Created by two teenage brothers from Stockport to support their town’s large population of young people, The Teenage Market initiative has quickly expanded across the country with thousands of young people taking part in events. Following the success of the first event, it was quickly recognised that the initiative could play an important role in the town’s regeneration strategy; a role which was highlighted by Mary Portas in her 2011 review of high streets.

Revitalising town centres

According to Portas, “Markets are a fantastic way to bring a town to life… I believe markets can serve as fundamental traffic drivers back to our high streets.” And one of her recommendations was to build upon current successful initiatives “to help attract young entrepreneurs to markets and really start building the innovative markets of the future.”

Indeed, the positive benefits for the towns and cities running The Teenage Market events include a rise in footfall, an increase in spend in the local area and a rise in the number of visitors to their local market.

Not only this, but the fusion of retail and live performances has succeeded in attracting a new generation of shoppers and visitors to local markets, helping to breathe new life into town and city centres.

Final thoughts

In an era of online shopping and declining high streets, the fact that local markets led by a new generation of traders are flourishing can only be a good thing.

And with an ageing population of traders, it is arguably now more important than ever to encourage young traders in order to secure the future prosperity of the markets industry.


If you enjoyed this blog post, you may also like our previous post on street markets.

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Supporting markets to survive and thrive

For around a thousand years, the London Borough Market has existed in one form or another.  It has survived fire, flood, plague and war – and on the 3rd of June this year, a terrorist attack.  The market has since reopened, with traders determined to continue their work and serve the local community.

Although many markets are a historic part of their host towns and cities, they are far from being relics.  Indeed, in recent years markets have experienced something of a revival.  In London alone, since 2010, the number of street markets has grown from 162 to over 250.

There are clear reasons for this – markets offer consumers and traders a number of benefits, and they make significant contributions to the economic, social and political health of towns and cities.

Economic impact of markets

Indeed, in 2015, the Institute of Place Management (IPM) conducted a comprehensive review of the impact of markets and found that markets not only have a significant turnover, they also impact indirectly on the wider economy – meaning that the £3.5 billion turnover directly attributable to retail markets is actually worth around £10.5 billion to the UK economy.

The Portas review in 2011 hailed markets as a potential saviour of the high street.  Indeed, the IPM review supports this, reporting that markets can help to increase town centre footfall by up to 25%.  This has significant economic potential.  In London, market visitors spend around £752 million per annum in nearby shop-based retailers.

Markets were also found to:

  • act as a significant employer, both nationally and at the local level
  • support intergenerational economic mobility (through family-owned businesses)
  • support the development of entrepreneurial skills in young people through ‘youth markets’
  • act as business incubators and support business formation due to their low barriers to entry, for example, enabling migrants to set up their own businesses
  • enable small businesses to reach larger businesses whom they can supply, and support other local businesses, such as farmers.
  • encourage high street diversity and create a distinct ‘identity’ for high streets
  • promote high street resilience, as they are flexible and able to respond quickly to changing demands.
  • help to utilise vacant and underused spaces within high streets
  • attract tourists, who are drawn to them because they are “unique, quirky, unusual”

Wider benefits

Markets also have a number of social purposes.  They are important places of social interaction, which facilitate community cohesion and social inclusion.  Markets can also help to improve public health and quality of life through the provision of fresh, quality produce at lower price points, which may be particularly beneficial for low-income families.

From an environmental perspective, there are also a number of benefits arising from the sale and purchase of locally produced products, including reducing pollution associated with high ‘food miles’ and reducing the need for consumers to travel to out-of-town sites, such as large retail parks, in order to make their purchases.

Challenges

Although there is overwhelming evidence that almost every street, food and farmer’s market is an invaluable asset to its local community, markets still face a number of very real threats.  These include:

  • the rise of out-of-town shopping centres, the dominance of big supermarkets, and the popularity of online shopping
  • planning and regulatory regimes that do not allow for, or restrict, the expansion or establishment of markets
  • a lack of support for markets or poor management by local authorities
  • high land values making it difficult for markets to be established

As many markets are a lifeline for areas experiencing deprivation, it is important that they receive the support that they require to survive and flourish.

Promoting and supporting markets

So, what can be done to support markets?  Earlier this year, the Mayor of London, Sadiq Khan, announced plans to establish the London Markets Board – a team of experts tasked with delivering a London markets strategy, and work to preserve and promote London’s increasing number of markets.

On a wider scale, NABMA (National Association of British Market Authorities) and the National Market Traders Federation recently published a ‘five-year manifesto’, which made a number of recommendations for ways to support markets.

A key recommendation is that local authorities work to raise the profile of markets.  There are many market-focused national initiatives such as Love Your Local Market, the National Youth Market, and the Great British Market Awards, which local authorities can become involved in.

The Love Your Local Market campaign, for example, is an annual event, established in 2012, which brings together markets across the UK.  It aims to build affection and support for markets in local communities, and offers free or subsidised pitches to start-ups to test trading conditions.  In 2013, it increased footfall in participating town centres by 10%.

Other recommendations to support markets include:

  • greater recognition of the role of markets in local economies, jobs and growth, as well as in civic local society
  • ensuring that retail markets have a voice in policy making that affects them, including planning and town centre management
  • further lifting the current burden of business rates for SMEs
  • supporting greater awareness of the sector’s employment opportunities including apprenticeships, platforms for self-employment and training hubs
  • developing and supporting sector-led initiatives that aim to support entrepreneurship and increase the amount of businesses on markets, and support them digitally
  • encouraging schools and further education establishments to work with market operators to enable people entering the labour market to embrace markets as a possible career

There are some promising signs.  Around £90 million has been invested into improving markets since 2014, and an increasing number of local authorities are making them central to town centre plans and regeneration activity.

By promoting and supporting markets in this way, the economic, social and environmental benefits can be maximised. As the 2015 review of markets underlines: “markets are an important asset to a location, and their future cannot be left to chance.”

Evolution or revolution … the challenge of delivering future high streets

The crisis facing our high streets and town centres shows no sign of ending, with end-of-year figures revealing that December was the ninth consecutive month in which shopper footfall declined. The vacancy rate of high street premises also continues to be high – an estimated one in nine premises are lying empty across the UK.

This data suggests a systemic problem for present-day retailing and town centres. The causes are complex including business locational strategies, planning decision-making, consumer spending and expectations, household debt, technology and online shopping opportunities. In addition, inquiries such as the Scottish National Review of Town Centres and the Future High Street Forum evidence review, have shown that town centres remain a pressing planning challenge, with strategic and local ramifications in terms of economic, social and environmental well-being.

Making our town centres more resilient will require changing our attitudes to the use and management of these spaces. They need to deliver a mixed and diverse economy, and provide social experiences not just retail. But while this message seems to be accepted, putting it into practice seems to be more problematic.

Policies into practice

At a policy level, the National Review of Town Centres in Scotland asserted the case for a deliberate ‘town centre first’ principle to stem the leeching of investment and retailing activity to out of town locales. The review also advocated the diversification of town centre activities, including provision of residential uses and affordable housing. This was broadly accepted by the Scottish Government; and the Town Centre First principle, agreed with COSLA, to discharge a ‘collective responsibility to help town centres thrive sustainably, reinvent their function, and meet the needs of residents, businesses, and visitors for the 21st century’ sums up this ambition.

Meanwhile Paragraph 23 of the National Planning Policy Framework (NPPF), along with the revised National Planning Practice Guidance (NPPG) on town centre development and planning, recognises town centres as being at the heart of communities.

Addressing complexity

In practice, however, the ongoing failure of many high streets suggests that they are not transforming at the rate or scale that is needed.

Positive, organised and strategic (joined up) intervention, working across the public and private sectors, seems to be the only way to address a highly complex matter. Initiatives such as business improvement districts (BIDs) have been trialling new ways of managing and marketing successful town centres. A report last year from the Centre for Policy Studies looked at the positive impact of the 41 BIDs within London – 7.6% of London firms and over 11% of the total London workforce were located in BID areas.

The report noted that outside of London and Scotland, property owners cannot financially contribute to the measure. Business tenants tend to demonstrate relatively more short-term approaches to the development of the BID, so rolling out of property owner BIDs across England could be a way to maximise the full potential of the business-led measure.

Applying lessons from London to other parts of the country can be problematic however – after all, London is a city and a city-region with a very marked concentration of economic and political power in terms of investment, spending power and employment. The experience there of economic resilience does not resonate with the circumstances elsewhere across England and the UK.

Moreover, BIDs involve not simply economic considerations but complex issues around governance, democracy and transparency. Understanding the challenges of town centres must involve an appreciation of market decisions and the unintended consequences of government actions to address those very problems.

The barriers created by complexity were also raised last month in a report arguing for town centre investment zones to align initiatives and unlock improvement. Pooling a critical mass of property assets into an investment vehicle could allow area-wide problems to be tackled.

The community dimension

What seems to be missing from the town centre debate at the moment is a specific focus on the causes of a tangible malaise – the loss of community in many urban areas. The BID concept could very well be a compelling one, but a wider and more informed political conversation is needed before we dismantle all public interest considerations.

And so the conundrum at the heart of our towns and cities remains … how do we create and maintain vibrant places that people want to work and live in, when our planning and economic policies are still geared towards prioritising growth over wellbeing?

And how do we transform our high streets in a strategic way, to meet the needs of 21st century living?


This blog draws on the article by Professor Greg Lloyd that first appeared in Scottish Planning and Environmental Law Journal: Greg Lloyd (2015) High streets again! SPEL 172, pp124-125

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Parking charges and the death of the high street

By Heather Cameron

“High streets are not just about shops; we have to consider what local people want” (Mary Portas)

Councils called for a scrap in parking charges recently following reports of booming trade in Cardigan, Mid-Wales, after pay-and-display machines were broken by vandals. Shopkeepers reported huge increases in turnover, with some up as much as 50%.

Three years on from her independent review of high streets, Mary Portas has said that the main source of dissatisfaction with our high streets is – you’ve guessed it – parking charges. Portas highlights research by Deloitte that shows 34% of us are unhappy with the cost of parking to access high streets otherwise regarded as convenient. The research suggested that consumers want to see more of:

  • Free parking (60%)
  • Choice of stores (59%)
  • Independent stores (57%)
  • Specialists e.g butchers (50%)
  • Parking spaces (48%)

Portas also notes that the more progressive local authorities are providing free parking at certain times or are freezing parking charges.

This begs the question – should parking charges be removed or changed to aid our declining high streets?

Decline of the high street?

It’s no secret that since the growth in large out-of-town shopping centres, local high street stores have struggled to compete. Business owners in Cardigan suggested that the temporary removal of parking restrictions “levelled the playing field” when it comes to competing with these shopping centres where parking is often free.

Despite efforts to regenerate high streets and make them more appealing to consumers, the latest BDO high street sales tracker  recorded a further month of decline in August, with sales falling by 4.3% compared to the same month last year – the worst performance since November 2008.

Much of this can be attributed to an increase in spending on leisure activities, including holidays abroad. The strong pound hasn’t helped the high streets as consumers are spending more on items abroad while tourists are more reluctant to spend.

As it is often cheaper to shop online and pay for delivery charges than it is to pay for parking for a couple of hours, it is little wonder people are less likely to shop on the high street. The threat of parking tickets is also a deterrent for many.

Earlier this year, high streets minister, Marcus Jones, claimed “unfair parking fines push up the cost of living and undermine high streets”.

So what is being done to address this issue?

New parking initiatives

Many of the Portas pilots trialled parking initiatives to bring more people to the high street. The ‘free after three’ initiative is one that has been introduced in a number of places since and has shown to have made a difference. Visitor numbers increased in Salisbury following a six month experimental period of the initiative. Nearly double the number of cars used the car park per week, making the town noticeably busier.

Just last month, Chippenham launched its own ‘free after three’ pilot initiative on Thursdays to support local businesses. It’s hoped that this will help shops and offices as well as improve the evening economy.

Rotherham Borough Council, for the fifth consecutive financial year in 2014/15, planned for no increases in the cost of parking. Portas suggests that it is no coincidence that 55% of shoppers in the town centre came by car, compared to 29% in 2009.

A way forward

Despite the evidence in support of free parking in town centres, it is also something that could easily be met with opposition. With calls to reduce car use and tackle emissions from vehicles, particularly in larger towns and cities, a balance needs to be struck.

And free parking alone is unlikely to save the high street. As Portas argues, a combination of actions are required. She suggests that while moves have been made in the right direction, more commitment and action is needed from government, specifically on:

  • Access and parking
  • Reforming business rates
  • Landlord registers
  • Long term support for Town Teams and simplification of the process of forming BIDs.

Clearly, parking is an important part of the picture in our smaller towns and cities, particularly in an age where convenience is key. If our high streets are to be viable, it’s something that councils need to think about carefully as part of a strategic approach to local economic development, rather than only as a way to manage traffic and generate revenue for traffic improvements.


 

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