Will voter advice technology affect turnout on 7 May?

Polling_Station_2008

Image: Man_vyi via Wikimedia Commons under a Creative Commons Licence

By Alan Gillies

In the run up to the last General Election in 2010, there was talk of declining turnouts in elections, disillusionment with politicians and fears that the 2010 turnout could be the lowest ever. But in the end the 2010 turnout (65.1%) was up slightly on both 2005 and the all-time low of 2001 (59.4%).

It will be interesting this year to see whether turnout continues to recover, perhaps to over 70% as suggested by some, or resumes a downward trend since 1950.

Turnout

The Scottish Independence referendum, which had a turnout of 84.5%, perhaps gives hope that people can still be engaged in politics, when they feel that issues are important to them and affect their lives. The referendum also highlighted the role of social networks, social media and technology in political engagement, particularly for young people.

In November 2014, our blog by James Carson looked at the rise of voter advice applications (VAAs), which pose a series of questions about election issues and uses the results to advise the user on which party is most closely aligned to their views. Since then these applications have proliferated in the UK, as shown by a list on the mySociety blog, which initially (20 March) identified six such apps, and to-date added a further thirteen!

There are concerns about potential negative aspects of such sites, for example that the ‘advice’ generated is dependent on a series of methodological choices made by the creators. But they do seem to engage and encourage people to vote. A study in the Netherlands estimated that that VAA usage accounted for about four per cent of the reported turnout in the election, and that it particularly affected groups typically less likely to vote, such as young voters and those less knowledgeable about politics.

A study of the impact of VAAs on actual voting behaviour indicated that “the patterns of usage and impact appear to cancel each other out, in that those who most frequently use VAAs are least likely to be affected by their vote advice”. Perhaps that is not such a bad thing? Users become engaged in the issues involved, but still make up their own mind.

And engagement in the political process is not just a ‘good thing’ for democracy. For those more interested in the ‘bottom line’, and what politician isn’t in this time of austerity, recent research has suggested that, at the local level at least increased public participation in the process of public decision making increased tax revenues.

Of course many issues affect turnout levels and VAAs can only play a small role. ‘The weather!’ it is often said, is the deciding factor – if it rains turnout will be low, sunshine and it will be high. The current long range forecast for 7 May is fine and 17C in the south of England, heavy showers and 13C in Scotland. But be wary of reading too much into that – evidence suggests that in the UK at least the link between weather and electoral turnout is an urban myth!


 

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Is our electoral system going through the biggest change in a generation?

By Steven McGinty

The biggest change in a generation? Quite simply: yes.

Last year, we saw an unprecedented focus on the democratic process, with high profile votes such as the Scottish independence referendum, as well as revolution in the way in which citizens vote through the introduction of the Individual Electoral Registration (IER). It’s likely that this degree of interest in the political system will continue as we move towards the general election in May, with a number of related topics being up for debate.

I’ve therefore decided to highlight some of the most notable election and referendum-related issues, as well as look at which might come up in the general election campaign.

Individual Electoral Registration

The introduction of IER in June 2014 was a major step in the delivery of digital government services. It was implemented to provide a more modern service and to help combat electoral fraud. The IER system is essentially a hub that was built by the Government Digital Service. The hub links up with the Electoral Management Software (EMS) in each local electoral area. There is no central database of voter details and the data has been received and saved locally, and is deleted from the Hub within 48 hours.

Yet although these changes have been introduced to improve the system, Dr Toby James, Senior Lecturer in British and Comparative Politics, suggests that they could have the opposite effect, and lead to reduced levels of voter registration.

Political engagement

The Scottish independence referendum was described by some as a “once-in-a-lifetime” opportunity, which would have permanently changed the political landscape of Scotland. The plebiscite saw 84.6% of the population voting, the highest turnout a nationwide election has had since the introduction of universal suffrage in 1918. The election also gave 16 and 17 year olds the right to vote, which resulted in 109,533 young people signing up before polling day.

It will be interesting to see if this high level of political engagement and the lowering of the voting age will be reflected across the UK in the future. The Prime Minister, David Cameron, has already accepted proposals by Scotland’s First Minister, Nicola Sturgeon, to lower the voting age in Holyrood elections permanently; although a House of Lords committee has raised concerns over these plans.

European referendum

The referendum on Europe could potentially be the big issue of this year’s general election. The United Kingdom Independence Party (UKIP) and the Conservative Party have promised to hold a referendum on the UK’s membership of the European Union if in government. However, the Labour party, at the moment, are against the idea of a European referendum.

Due to the fragmented political environment, it is quite possible that there will be another coalition government. In this scenario, parties will negotiate and smaller coalition partners may change their stance. At this stage, other parities including the Liberal Democrats, the Democratic Unionist Party, the Green Party and the SNP may also have an impact.

The latest polls are too close to call: with Ipsos MORI showing the Labour Party leading the Conservative Party by 1 point and YouGov showing the Conservative Party leading the Labour Party by 2 points. If the Labour Party win, it’s unlikely that there would be a referendum on Europe; however if the Conservative Party win, it’s likely that there will be.

Boundary changes

Boundary changes, although not as high profile as the debate on Europe, could also figure in the next parliament. In 2013, a Conservative backed plan to reduce the number of constituencies was rejected by their coalition partners and the opposition parties.  However, there are currently a number of electoral reviews being carried out by the Local Government Boundary Commission for England. For example, North Dorset Council will make changes to their boundaries that will come into force at the local elections in 2015.

Devolution

Greater devolution within England is also expected to be a major general election issue.  Although directly elected mayors have been part of the political landscape since the early 2000’s, not many cities have chosen to introduce them due to low voter turnout. However, in November 2014, the chancellor, George Osborne announced that Greater Manchester would have a directly elected Mayor, who would have a host of new powers for the region. This increase in powers, alongside a greater desire for more local decision making, may lead to a higher voter turnout than has previously been seen. It will be interesting to see if this triggers demands for mayors from other regions.

Police and Crime Commissioners

The spotlight will also be on the role of Police and Crime Commissioners (PCC). Similar to the mayoral elections, turnout has been very low for PCCs elections, with the average turnout approximately 14.7%. If the Conservative Party wins the general election, it is likely that PCC elections will continue across England and Wales, despite their low turnout. Conversely, if Labour wins the election, it is likely that they will scrap PCCs, arguing that the Conservatives have wasted millions of pounds on PCC elections.

Whatever the result of the UK election, 2015 looks like being another big year for all aspects of elections management and voting.


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