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Delivering digital transformation: the mixed successes of the Government Digital Service

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By Steven McGinty

It’s been a period of change for the Government Digital Service (GDS) since losing influential Executive Director Mike Bracken in 2015. Since then, the service has experienced a string of high profile departures, leading many commentators to suggest that the much-lauded GDS could soon be coming to an end.

However, in the November 2015 Spending Review, then Chancellor George Osborne announced that the GDS would receive an extra £450 million over four years – a significant increase on their previous budget of £58 million per year.

Chancellor Osborne highlighted that these additional funds would help fuel a “digital revolution” in central government, and in particular create one of the most digitally advanced tax administrations in the world.

But has new funding – and possibly the public show of support – led to a digital revolution?

In the beginning….

In 2011, the GDS was formed to implement the ‘digital by default’ strategy – a key proposal of UK Digital Champion (and founder of lastminute.com) Martha Lane Fox’s report into the delivery of online public services.

The GDS’s first major project, GOV.UK, has in many ways proved to be a success. Launched in 2012, the publishing platform brought together over 300 government agencies and arm’s length bodies’ websites within 15 months. Replacing DirectGov and Business Link alone has saved more than £60m a year. Early testing showed GOV.UK was simpler for users, with 61% completing tasks on the new Business Link section; compared to 46% on the old website.

GOV.UK has also been viewed as an example of best practice, with GDS team members supporting countries such as New Zealand with their own digital government efforts.

However, it’s not been entirely without its controversies. In October 2016, the Welsh language commissioner accused the UK government of weakening Welsh language services, explaining that provision on the site had “deteriorated astonishingly” since the introduction of GOV.UK. A recent GDS blog article has also identified challenges in making content accessible for users. For example, 73% of the content on GOV.UK is looked at by fewer than 10 people per month.

Government as a platform

A major theme of the GDS’s work has been the introduction of a platform approach to digital government – principles proposed by technology guru Tim O’Reilly. In 2015, Mike Bracken set out a new vision for digital government, highlighting the need to create:

“A common core infrastructure of shared digital systems, technology and processes on which it’s easy to build brilliant, user-centric government services.”

GOV.UK is one such service.

But the concept has gone on to inspire new services such as GOV.UK Verify – a platform which enables citizens to prove who they are when using government services. This common service was a world first and is being used by organisations such as HM Revenue & Customs (HMRC) and the Department for Environment, Food & Rural Affairs (DEFRA).

Additionally, GOV.UK Notify – a service which sends text messages, emails or letters – was introduced in January 2016. It helped support the Valuation Office Agency (VOA) transition some of their services to online only, as it provided them with the ability to send thousands of notifications at the one time.

National Audit Office

On 30 March 2017, the National Audit Office (NAO) published a report into the government’s track record on digital transformation.

The report concluded that the GDS had an early impact across government, successfully reshaping the government’s approach to technology and transformation. However, Amyas Morse, head of the National Audit Office, also observed that:

“Digital transformation has a mixed track record across government. It has not yet provided a level of change that will allow government to further reduce costs while still meeting people’s needs. To achieve value for money and support transformation across government, GDS needs to be clear about its role and strike a balance between robust assurance and a more consultative approach.”

In particular, the NAO highlights concerns over the GOV.UK Verify programme. The service has proven difficult to adopt for some departments, which has led to the GDS allowing the use of alternate identity services. According to the NAO, this significantly undermines the business case for GOV.UK Verify, and provides a poorer experience for users on government websites.

The Institute for Government

Influential think tank, the Institute for Government (IfG), has recently published two reports on the progress of digital transformation.

In October 2016, the report ‘Making a success of digital government’ estimated that the UK Government could save up to £2 billion by 2020 – through efficiency savings – by creating better digital services. Major digital transformation successes were also highlighted, including the online registration to vote by 1.3 million people by May 2016, and the introduction of a new digital road tax system (removing the need for paper disks).

In terms of the GDS, the IfG expressed similar views to the NAO:

“We found that GDS has played an important role in bringing new digital capability into government. But, in the absence of a new digital strategy, its role is unclear. GDS needs to re-equip itself to support a government that now has rapidly developing digital capability, and high ambitions for change.”

In February 2017, the government published a new digital transformation strategy, including attempting to clarify the ‘evolving’ role of the GDS.

However, this hasn’t stopped the IfG making several new recommendations for the GDS in their latest digital government report. These include:

  • clarifying the GDS standards and distinguishing between standards and guidance;
  • re-examining the role of the Government Gateway – an identity assurance platform – and of GOV.UK Verify;
  • taking a more active role in the digital services market, such as designing the Digital Marketplace for different users; and
  • creating a store for Application Programming Interfaces (APIs) to encourage their use throughout the public sector.

Final thoughts

The GDS has played a vital role in creating a new vision for digital government. However, evidence has suggested that over recent years the pace of change has slowed, with key initiatives such as GOV.UK Verify facing a variety of challenges.

In the coming years, it’s likely that the Brexit negotiations will be top priority for politicians and many government departments. It will be important that the GDS works with these departments and looks to prioritise services that are vital for managing the Brexit process.

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The Government Digital Service: successes, turmoil, and the focus for the future

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By Steven McGinty

In April 2011, the Government Digital Service (GDS) was launched to lead the digital transformation of government. The focus was on making public services digital by default (a policy which envisions most public services being delivered online), and simpler, clearer and faster to use.

Their first major project was the development of GOV.UK. It was to act as the primary source for UK government data and would replace a number of existing websites, including DirectGov. Overall, GOV.UK has been viewed as a GDS success story.

In the latest GDS progress report, it was highlighted that:

  • Over 300 agency and arm’s length bodies’ (ALB) websites had been transitioned over to GOV.UK by the end of 2014;
  • The GOV.UK website averaged 12 million weekly unique visitors in the first quarter of 2015 (25th most used website in the UK);
  • The GOV.UK website saw 13.6 million unique visitors and 21.2 million visits in the last week of January 2015 (this was the likely the result of the 31st January Self-Assessment tax return deadline).

However, GOV.UK has not been without its critics. In February, the Register revealed documents that said that the GDS knew that GOV.UK was:

“destroying useful online services and replacing them with trendy webpages bereft of useful information”

One noted failure was the transition of the Home Office visa and immigration site to GOV.UK. According to their own analysis, the GDS did not have a good enough understanding of the users’ needs.

GDS in turmoil?

At the beginning of August 2015, Executive Director of the GDS Mike Bracken announced he was leaving. In an interview, Mike Bracken explained that he was leaving due to the “stresses and strains” of the role. The current GDS Chief Operating Officer Stephen Foreshew-Cain will move up and replace him.

There have also been a number of other senior GDS leaders departing. These include:

  • Deputy Director Tom Loosemore
  • Director of Strategy Russell Davies
  • Director of Design Ben Terrett
  • Head of User Research Leisa Reichelt
  • Transformation Programme Director of the Government Digital Service Michael Beaven.

These changes have led to speculation about the future of the GDS. Last financial year, the service had a budget of £58 million and approximately 700 members of staff. Computerworld have suggested that the GDS could undergo substantial cuts as part of the HM Treasury’s spending review.  If so, the impact could fundamentally change the GDS’ role.

The future

In August, Matt Hancock MP, Minister for the Cabinet Office, reiterated his support for the GDS. He said:

“the work that GDS is doing, and the vision of Government as a Platform, is changing the core infrastructure of shared digital systems, technology and processes.”

The Minister then went on to emphasise that the GDS has extremely talented people and has a lot more to contribute in the future.

In addition, Eddie Copeland, Head of Technology Policy at the Policy Exchange has outlined 5 points of focus for the ‘next phase’ of the GDS. These include:

  • Be guardian of the rules – the government should lead the way in defining the standards of how front-end government IT should work, although should not be concerned about who provides it, whether that’s public or private sector.
  • Focus on the user / citizen experience – the government should focus on providing a positive customer experience and creating online transactions that are needed.
  • Lead on open standards for data – the use of open standards would reduce the technical barriers to sharing information between different systems.
  • Be an informed customer – failed IT projects were often the fault of the government, therefore the government needs to become a smarter, more demanding customer.
  • Scale best practice – all departments should learn from the successes of the GDS, and try to implement innovative solutions where possible.

 Final thoughts

It’s likely that the GDS will play an important role in the continued digital transformation of government services. However, some – including Eddie Copeland – believe that the GDS will become a smaller organisation.  As a result, there may be opportunities for the private sector to get involved in supporting the digital transformation, particularly if they can provide a solid business case.

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