Do people think rationally… or do they need a nudge?

brain with nudge ideas

by Alan Gillies

One of the benefits of working in any information service, and in the IDOX Information Service in particular, is the way you tend to find relevant information in unexpected sources. Thus, for example, we recently came across an interesting article on behaviour change, not in a psychology or management journal, but in the most recent issue of Environmental Health News.

“Until the 1970s it was generally accepted that people were rational in their thinking…” claims the article, before going on to outline the development of ‘nudge’ theory which aims to use subtle methods to encourage people to change their behaviour rather than relying on a rational decision Continue reading