Now we’ve got a Local Government Digital Service Standard … what now?

By Steven McGinty

After two months of consultation and the input of more than 60 councils, the final Local Government Digital Service Standard was published in April.

The standard, introduced by practitioner network LocalGov Digital, aims to provide a ‘common approach for local authorities to deliver good quality, user centred, and value for money digital services’.

According to Phil Rumens, Vice Chair of LocalGov Digital, the new standard provides a “big step forward” for local government digital services. He also highlights that it not only helps create better services, but enables this in a more joined up way.

In total, there are fifteen standards, including:

  • Understand user needs. Research to develop deep knowledge of who the service users are and what that means for the design of the service.
  • Ensure a suitably skilled, sustainable multidisciplinary team, led by a senior service manager with decision-making responsibility, can design, build and improve the service.
  • Create a service using the agile, iterative and user-centred methods set out in the Government Service Design Manual.

Differences from the Digital by Default Service Standard

Many will have welcomed the collaboration between LocalGov Digital and the Government Digital Service (GDS), the body responsible for digital transformation in central government. During the consultation stage, the GDS hosted a workshop with participants from over 30 local councils.

The Local Government Digital Service Standard is also heavily based on the GDS Digital by Default Service Standard, with only a few notable differences. For instance, in the local government standard, accountability for digital services lies with the appropriate council member or a senior manager responsible for the service, rather than a government minister (which is the case with the GDS standard). The local government standard also includes an additional requirement to re-use existing authoritative data and registers and to make data openly available.

 Will local councils adopt the new standards?

Local government is under no legal obligation to implement the Local Government Digital Service Standards. Gill Hitchcock, reporter at Public Technology.net, suggests that, although the standards look like a great initiative, they may lack the teeth to have any real impact.

Interestingly, in a recent interview, Phil Rumens appears to agree with this sentiment, highlighting that LocalGov Digital need to make the case for the new standards. He explains that regional peer networks will be created to allow councils to share their experiences of implementing standards and to promote their value to digital leaders. In September, a ‘standards summit’ will be held, bringing together local councils who have adopted the standards and the GDS.

TechUK view

TechUK, the industry body for the technology sector, has voiced support for the underlying principles of the new Local Government Digital Service Standard, and said it’s been encouraged by the involvement of GDS in the initiative.

However, techUK have highlighted their concerns over the wording of one particular standard:

Where possible, use or buy open source tools and consider making source code open and reusable, publishing it under appropriate licences

They contend that this goes against the government’s policy of creating a level playing field, and could lead to unintended consequences for SMEs trying to work with local government.

Jos Creese’s view

Jos Creese, an independent IT consultant and the man described as the ‘most influential and innovative UK Chief Information Officer’ by CIO UK, has written a briefing on the need for local GDS standards.

Similarly to techUK, Jos Creese welcomes the new local government digital service standards. Yet, he also highlights their limitations, noting that they are primarily focused on on-line transactions and channel shift (encouraging people to make use of digital services) and that they don’t consider the difficult issue of information flows across local public services.

For him, standards need to be accompanied by some form of practical guidance, and they must address ‘digital by design’ challenges, including digitising the high cost, high value, ‘relational services’, such as adult care, safeguarding, and adoption services.

In his concluding comments, he states that introducing standards may not be enough to transform services and that local government must consider outcomes, rather than just the methods used to develop services. He provides examples of suggested outcomes, including:

  • take up of digital services relevant to target user base
  • satisfaction of service users and reduced complaints
  • lower operating costs and greater measurable efficiency of operation
  • integration and linkage of related transactions, services and information

‘Digital Council of the Year’ – Wigan Council

This year, Wigan Council has been recognised by the Digital Leaders’ 2016 Awards for their successful digital transformation. Their new website provides a seamless user experience and services such as the Report It app and MyAccount have revolutionised the way residents interact with the council.

They have also been commended for their attempts to tackle digital exclusion by helping hundreds of residents, including the elderly, access the internet.

Additionally, the council’s strategy has focused on supporting business through introducing superfast broadband, encouraging businesses to build efficient websites, and funding digital apprenticeships.

Final thoughts

The new Local Government Digital Service Standard is a step in the right direction and provides a basis for developing good quality, cost-effective and user-centred digital services. There are, however, still many challenges that local government needs to face as they progress with their digital transformation journeys.

Wigan Council shows that when you put the ideas of the new standard into practice, it is possible to create excellent digital services that benefit residents and business.


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Digital transformation in government: moving towards 100% digital

Mike Bracken, former Executive Director Digital for the UK Government, on a stage with the word 'Onwards' in the background.

Mike Bracken, former Executive Director Digital for the UK Government, speaking about  ‘The digital transformation of the UK Government ”  Image by gdsteam via Creative Commons

By Steven McGinty

On the 1st March, Companies House, the agency responsible for the UK’s register of companies, announced their intention to become a 100% digital organisation by the end of 2018/19. Over 80% of companies already submit their documents digitally, but the agency is keen to move this figure as close to 100% as possible, highlighting the cost savings and improved levels of service.

However, Companies House is not alone in its digital ambitions. ‘Digital by default’, the idea that digital services should be the most convenient option for people, has been a key policy aim of the UK government.

Digital Transformation programme

In January 2013, the government introduced its first significant venture into digital transformation. The programme, which involved the Government Digital Service (GDS) – the agency responsible for digital transformation – and eight government departments, set out to transform 25 major services in 400 days, with the aim of developing services that were simpler, clearer and faster to use.

By the end of the programme, in March 2015, twenty exemplar projects had been completed, including services as varied as enabling people to register to vote, making a claim for the Carer’s Allowance, and booking a prison visit.

“Death of the self-assessment tax return”

In the March 2015 Budget, the Chancellor, George Osborne, announced a major IT project, which he described as “a revolutionary simplification of tax collection”. At the time, 12 million people were completing self-assessment tax forms every year. But by early 2016 the government expected that five million small businesses and the first ten million individuals would have personalised digital tax accounts, bringing together all their tax details. By 2020, it’s expected that over 50 million individuals and small business will benefit from personalised digital tax accounts.

Although the project has generally been praised, Jamie Morrison, private client partner at HW Fisher & Company, has warned that – apart from the most straightforward cases – automation won’t improve the self-assessment experience. Similarly, Mark Abbs, a tax partner at London-based chartered accountant Blick Rothenberg LLP, has suggested that the five-year time frame might be too ‘ambitious’.

Investment in digital transformation

As part of the 2015 November Spending Review, George Osborne provided £1.8 billion over four years to support digital transformation initiatives.  This included supporting the move towards digital tax accounts, mentioned above, and the introduction of a simple payment mechanism for all central government services.

In addition to this funding, UK Trade and Investment (UKTI) – which works with businesses to ensure their success in international markets – received £24 million to simplify their online services and ensure they can interact effectively with other government services.

More surprisingly, the GDS was given a budget of £450 million over four years – an increase on its previous £58 million a year. This news was particularly positive for those connected with the GDS, as there was concern that their budget (and influence) would be greatly reduced.

Challenges of digital transformation

The biggest challenge to the goal of ‘100% digital’ is that not everyone is able to access digital services (and to a lesser degree those who have access but need support). In 2015, the Office of National Statistics (ONS) found that 14% of households in Great Britain had no internet access, with 31% reporting that this was due to a lack of skills. Other factors for lack of access included the cost of technology (14%) and the cost of accessing the internet (12%).

Elizabeth Rust, in a 2014 Guardian article, highlighted that often those who are digitally excluded need to access government services the most. She offered the example of a jobseeker who lost his Jobseeker’s Allowance because he struggled to access the internet to apply for jobs, particularly as limited access was available at his local library.

This highlights the challenge of achieving ‘100% digital’, and is why although HM Revenue and Customs (HMRC) are now moving towards digital tax accounts, there will still be an option to complete self-assessment returns in the traditional way.

In the 2016 March Budget, George Osborne also provided £71 million of extra funding to support the digital tax roll-out. These additional resources will be used to extend the opening hours of customer service offices that deal with online enquiries and tax credits.  These improved services should be in place by 2017, enabling greater levels of support for users of digital tax records.

Conclusion

Digital transformation provides a major opportunity for improving government services and reducing costs. It’s not a case however of simply replicating existing customer journeys within an online environment. It requires organisations to put people at the heart of their delivery approach. And in turn, this requires significant internal challenge and change.

The ambition for digital transformation will only succeed if the government invests in digital skills, provides services that encourage people to use them, and supports individuals as they adapt to new digital services.


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