Delivering digital transformation: the mixed successes of the Government Digital Service

By Steven McGinty

It’s been a period of change for the Government Digital Service (GDS) since losing influential Executive Director Mike Bracken in 2015. Since then, the service has experienced a string of high profile departures, leading many commentators to suggest that the much-lauded GDS could soon be coming to an end.

However, in the November 2015 Spending Review, then Chancellor George Osborne announced that the GDS would receive an extra £450 million over four years – a significant increase on their previous budget of £58 million per year.

Chancellor Osborne highlighted that these additional funds would help fuel a “digital revolution” in central government, and in particular create one of the most digitally advanced tax administrations in the world.

But has new funding – and possibly the public show of support – led to a digital revolution?

In the beginning….

In 2011, the GDS was formed to implement the ‘digital by default’ strategy – a key proposal of UK Digital Champion (and founder of lastminute.com) Martha Lane Fox’s report into the delivery of online public services.

The GDS’s first major project, GOV.UK, has in many ways proved to be a success. Launched in 2012, the publishing platform brought together over 300 government agencies and arm’s length bodies’ websites within 15 months. Replacing DirectGov and Business Link alone has saved more than £60m a year. Early testing showed GOV.UK was simpler for users, with 61% completing tasks on the new Business Link section; compared to 46% on the old website.

GOV.UK has also been viewed as an example of best practice, with GDS team members supporting countries such as New Zealand with their own digital government efforts.

However, it’s not been entirely without its controversies. In October 2016, the Welsh language commissioner accused the UK government of weakening Welsh language services, explaining that provision on the site had “deteriorated astonishingly” since the introduction of GOV.UK. A recent GDS blog article has also identified challenges in making content accessible for users. For example, 73% of the content on GOV.UK is looked at by fewer than 10 people per month.

Government as a platform

A major theme of the GDS’s work has been the introduction of a platform approach to digital government – principles proposed by technology guru Tim O’Reilly. In 2015, Mike Bracken set out a new vision for digital government, highlighting the need to create:

“A common core infrastructure of shared digital systems, technology and processes on which it’s easy to build brilliant, user-centric government services.”

GOV.UK is one such service.

But the concept has gone on to inspire new services such as GOV.UK Verify – a platform which enables citizens to prove who they are when using government services. This common service was a world first and is being used by organisations such as HM Revenue & Customs (HMRC) and the Department for Environment, Food & Rural Affairs (DEFRA).

Additionally, GOV.UK Notify – a service which sends text messages, emails or letters – was introduced in January 2016. It helped support the Valuation Office Agency (VOA) transition some of their services to online only, as it provided them with the ability to send thousands of notifications at the one time.

National Audit Office

On 30 March 2017, the National Audit Office (NAO) published a report into the government’s track record on digital transformation.

The report concluded that the GDS had an early impact across government, successfully reshaping the government’s approach to technology and transformation. However, Amyas Morse, head of the National Audit Office, also observed that:

“Digital transformation has a mixed track record across government. It has not yet provided a level of change that will allow government to further reduce costs while still meeting people’s needs. To achieve value for money and support transformation across government, GDS needs to be clear about its role and strike a balance between robust assurance and a more consultative approach.”

In particular, the NAO highlights concerns over the GOV.UK Verify programme. The service has proven difficult to adopt for some departments, which has led to the GDS allowing the use of alternate identity services. According to the NAO, this significantly undermines the business case for GOV.UK Verify, and provides a poorer experience for users on government websites.

The Institute for Government

Influential think tank, the Institute for Government (IfG), has recently published two reports on the progress of digital transformation.

In October 2016, the report ‘Making a success of digital government’ estimated that the UK Government could save up to £2 billion by 2020 – through efficiency savings – by creating better digital services. Major digital transformation successes were also highlighted, including the online registration to vote by 1.3 million people by May 2016, and the introduction of a new digital road tax system (removing the need for paper disks).

In terms of the GDS, the IfG expressed similar views to the NAO:

“We found that GDS has played an important role in bringing new digital capability into government. But, in the absence of a new digital strategy, its role is unclear. GDS needs to re-equip itself to support a government that now has rapidly developing digital capability, and high ambitions for change.”

In February 2017, the government published a new digital transformation strategy, including attempting to clarify the ‘evolving’ role of the GDS.

However, this hasn’t stopped the IfG making several new recommendations for the GDS in their latest digital government report. These include:

  • clarifying the GDS standards and distinguishing between standards and guidance;
  • re-examining the role of the Government Gateway – an identity assurance platform – and of GOV.UK Verify;
  • taking a more active role in the digital services market, such as designing the Digital Marketplace for different users; and
  • creating a store for Application Programming Interfaces (APIs) to encourage their use throughout the public sector.

Final thoughts

The GDS has played a vital role in creating a new vision for digital government. However, evidence has suggested that over recent years the pace of change has slowed, with key initiatives such as GOV.UK Verify facing a variety of challenges.

In the coming years, it’s likely that the Brexit negotiations will be top priority for politicians and many government departments. It will be important that the GDS works with these departments and looks to prioritise services that are vital for managing the Brexit process.


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Slow by default: achieving digital transformation in the complex world of local government

City Hall, London

By Steven McGinty

Bringing local government into the 21st century is fraught with well documented challenges. In 2015, the Department for Communities and Local Government (DCLG) carried out a survey into local government leaders’ views on digital transformation. The research identified six key barriers to digital adoption:

  • Legacy systems and ICT infrastructure
  • Lack of development funds
  • Unwillingness to change / non-cooperation of colleagues
  • Lack of in-house digital skills
  • Culturally uncomfortable for the organisation
  • Supplier inflexibility

However, there have been signs we are heading in the right direction. LocalGov Digital, a network of digital practitioners in local government, published a common approach for delivering services – an issue we discussed on our blog in June. Their hope is that this new standard (known as the Local Government Digital Service Standard) will support the sharing of good practice and lead to better public services.

In addition, many councils are involved in pilot projects and introducing new services.  For example, Cambridge City Council have launched Cambridgeshire Insight, a shared research knowledge base which allows over 20 public and third sector organisations to publish their data and make it freely available. We have also seen 18 councils coming together to collaborate on a project which aims to keep electoral registers up-to-date, potentially saving £20 million a year.

Over the past year, commentators have provided their views on what’s holding back digital transformation in local government. Below we’ve highlighted some of these.

Digital inclusion

At a TechUK event in November, Labour councillor for Harrow Council, Niraj Dattani, argued that councils should ‘aim for digital first and think about digital exclusion later’.

He suggested that if local government focused too much on the 15% of people who can’t access services, then, ultimately, nobody will have access to better services. In his view:

It’s better to serve the 85% than serve nobody at all

Theo Blackwell, Labour councillor for Camden Council, supported this view, and although he acknowledges there are legitimate digital exclusion concerns, he argued this should not limit innovation. In his blog article, ‘Scaling digital change for better public services — reflections on UK local government digital strategies’,  Mr Blackwell also expresses his fear that council leaders are setting the pace of digital transformation by their digital inclusion priorities.

However, it’s likely that organisations who advocate greater digital inclusion, (such as the Royal National Institute of Blind People (RNIB) – who have challenged local authorities to improve accessibility), would disagree with this approach.

Interestingly, Mr Dattani emphasises that digital exclusion cannot be solved by one service or one local council, but requires cross-government collaboration.

Local leadership

Stephen Curtis, head of The Centre of Excellence for Information Sharing, has suggested that public sector leaders are ‘holding back digital revolution’. He explained that with digital transformation, technology is less important than the vision and leadership provided by senior officials. Encouraging data sharing across organisations, empowering employees, and importantly, investing in digital services, are just some of the key ingredients.

Similarly, a council chief executive has suggested that the public sector lacks people with the necessary skills to lead digital transformation. He highlighted that in many cases, anything to do with digital is given to the head of IT. As such, digital projects are often poorly planned and systems which are not fit for purpose are being digitised, when a radical rethink of a whole service is needed.

National leadership

In the March 2015 Budget, former Chancellor George Osborne confirmed that there would be a role for the Government Digital Service (GDS) in helping local government achieve their digital transformation ambitions (the success of which is up for debate). However, in Philip Hammond’s most recent Autumn Statement, there was no mention of local government.

In a recent blog article, Theo Blackwell, argues that this omission should be corrected in the upcoming Government Digital Transformation Strategy and the 2017 Budget. In his view, central government, including the GDS, have an important role to play in supporting local government. He also highlights that a coherent digital strategy has not been included in any of the agreed devolution deals.

Fear over job losses

One of the major challenges highlighted for implementing artificial intelligence (AI) is the fear over a reduction in jobs.  However, Richard Sargeant, Director of ASI Data Science, suggests this isn’t necessarily the case. In his experience, AI will usually be used for tasks that are repetitive and that most staff members don’t enjoy. Staff can then be re-targeted to areas of work best suited to people, such as human interaction, making complex decisions or thinking creatively.

Security concerns

High profile data breaches – such as the 13,000 email addresses stolen from Edinburgh City Council’s database in 2015 – are one of the main concerns for local government.

However, Martyn Wallace, new chief digital officer for 28 of Scotland’s local councils, argues that local authorities need to move away from their negative thinking on this issue. Although he acknowledges the potential harm which could come from a data breach, he emphasises the need to focus on the facts and to take an ‘appropriate view’. For him, if you have appropriate security measures, then there is no reason why security fears should limit your digital progress.

Final thoughts

Although digital change requires overcoming a variety of challenges, such as those highlighted here, the opportunities they present have the potential to create efficiencies and provide better public services. Achieving digital transformation won’t be easy, but, by building partnerships with central government and the private sector, local councils are more likely to make a success of it.

Despite the prospect of Brexit and ongoing budgetary pressures, investing in digital transformation is not an option for local government, but a necessity.


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