Digital carbon footprint: the environmental impact of digital transformation

In recent decades, digital technology has revolutionised nearly all aspects of our lives, transforming the ways in which we work, communicate, travel, listen, watch, and play. For governments and policy makers, particularly in the context of the Covid-19 pandemic and the worsening climate emergency, connectivity and technological innovation have quickly become central to sustainable development, and the digital economy has brought great opportunities in tackling the climate crisis and working towards net-zero.

Digital transformation has improved efficiency and productivity across all sectors, and helped to dramatically reduce carbon emissions in agriculture, transport, planning, building, waste management, and public services. However, our use of digital technology comes with its own energy cost, and as the world becomes increasingly reliant upon the internet and connected devices, it is important to acknowledge and manage the environmental impact.

The carbon footprint of ICT

It is estimated that there are currently around 4.66 billion active internet users globally, and as population and connectivity grows, this figure is increasing rapidly.

While it is easy to think of the internet and the digital world as an abstract and intangible space, the infrastructure that supports it is very much physical and comes with significant environmental and spatial demands. A huge amount of energy is required to power data centres and servers and to build and maintain transmission networks, and most of this energy currently comes from fossil fuels.

The manufacturing, shipping, and powering of digital devices also consumes a vast amount of energy, and the mining and extracting of the raw materials used to make them has a direct impact on land quality and biodiversity.

The use of digital communication channels and social media also has a significant carbon footprint. It is estimated that sending one email emits around 4g of CO2, and that in a typical year for a user of a business email account, around 135kg of CO2 is emitted as a result of incoming mail.

The average internet user is expected to spend around 2.5 hours per day on social media, which is thought to be the equivalent of driving around 0.9 miles in a car, and over the course of a year adds up to the equivalent of driving around 332 miles.

Internet browsing also accounts for a significant portion of digital carbon emissions. According to Website Carbon, loading the average webpage produces around 1.76g of CO2, meaning if a webpage were to get 100,000 views per month, this would emit more than 2000kg of CO2 in a year.

Perhaps unsurprisingly, video and music streaming are among the biggest contributors to the digital carbon footprint, due to the vast amount of power needed to run the devices we stream on, as well as the energy needed to power the servers and networks that hold and transmit the content.  Streaming currently accounts for around 63% of global internet traffic, and video streaming alone is thought to generate approximately 300 million tonnes of CO2 every year (accounting for around 1% of total global carbon emissions).

What can we do?

ClimateCare and MyClimate have both produced useful guidance as to how we can work towards reducing our digital carbon footprint. The suggestions include:

  • Changing email habits, for example deleting older emails regularly and unsubscribing from unwanted newsletters.
  • Limiting video streaming and downloading content where possible.
  • Switching to a green cloud provider.
  • Unplugging devices when not in use.
  • Making devices and equipment last for as long as possible, disposing of old devices correctly, and purchasing refurbished or recycled devices where possible.
  • Storing data locally where possible and limiting cloud usage.

While individual behavioural changes are a part of the equation and certainly have the potential to make a significant difference, it is important to consider the wider context and look at changes that can be made at business and government level.

The ESCP Business School has highlighted the increasing need for businesses to be aware of the digital aspect of their carbon footprint, suggesting that the implementation of green ICT strategies will be crucial in helping organisations to meet sustainability goals, while also lowering costs.

Organisations have the potential to make a significant difference, for example by investing in green data centres and servers powered by renewable energy, building greener websites, refurbishing and repairing IT equipment to prolong its lifespan, and encouraging sustainable digital behaviours among employees.

What does this mean for policy?

As digital transformation continues at speed, the need for clear and effective policies around ICT and environmental protection becomes increasingly apparent. A 2018 report by Policy Connect called on governments and policy makers to recognise the energy consumption of the digital economy, to ensure best practice for the energy management of ICT, and to maximise the potential of carbon-saving digital technologies such as artificial intelligence, Internet of Things, and analytics.

This call to action is echoed in a 2021 report published by the Tony Blair Institute for Global Change, which emphasises the need for policy leaders to act quickly to harness technological innovation to address the climate crisis, reduce the cost of green technology, and encourage its adoption on a global scale.

As technology progresses and lines between the digital and physical world become increasingly blurred, policy makers will have the challenge of anticipating change and creating flexible policies to deal with rapid developments and manage the impact.

Final thoughts

Overall, there are many reasons to be optimistic about the potential for digital technologies to address climate change and mitigate the impact of the climate crisis. However looking to the digital future, with an increasing number of people and devices online and increased demands on infrastructure, it is important for the environmental impact of technology to be acknowledged, and the effects mitigated.


Further reading: more from The Knowledge Exchange blog on digital transformation and decarbonising:

Taking the long view: futures thinking and why it matters

Local government and artificial intelligence: the benefits and the challenges

Transport’s journey to sustainability

Revisiting the blue economy – a vital part of the world’s environment

This is the third in a series of republished blog posts from The Knowledge Exchange, revisiting important topics with ongoing relevance for public policy and practice, as well as for communities and wider society. This post covers the blue economy, focusing on why it is so important, the current challenges and what is being done to protect it. At the end of the republished article, we’ve updated the post to report on recent developments.

As the international community attempts to address the current ‘climate emergency’, increasing attention has been paid to the green economy. According to the United Nations (UN), “an inclusive green economy is one that improves human well-being and builds social equity while reducing environmental risks and scarcities.” Over the past decade, many governments have highlighted the green economy as a strategic priority, and since the Intergovernmental Panel on Climate Change (IPCC) published its special report on the impacts of global warming of 1.5 °C, action has been stepped up across the globe.

However, green economy strategies tend to focus on the sectors of energy, transport, agriculture and forestry, which leaves out a vital part of the world’s environment – the oceans. It has been argued that “a worldwide transition to a low-carbon, resource-efficient green economy will not be possible unless the seas and oceans are a key part of these urgently needed transformations”.

Perhaps unsurprisingly then, a new buzzword in the international sustainability agenda is gaining momentum – the ‘blue economy’. Since the turn of the 21st century, there has been an increasing commitment to growing the blue economy but what exactly is it and why is it important?

What is the blue economy?

Similarly to the green economy, there is no internationally agreed definition of the blue economy. Its origins stem from the Rio+20 outcomes whereby member states of the UN pledged to ‘protect, and restore, the health, productivity and resilience of oceans and marine ecosystems, to maintain their biodiversity, enabling their conservation and sustainable use for present and future generations.’

It is further explained through the UN General Assembly support for Sustainable Development Goal (SDG) 14: ‘Conserve and sustainably use the oceans, seas and marine resources for sustainable development’ as set out in the UN’s 2030 agenda for sustainable development.

Various definitions have been used by different agencies.

According to the World Bank, the blue economy is the “sustainable use of ocean resources for economic growth, improved livelihoods and jobs, and ocean ecosystem health.”

Conservation International has suggested that, “at its simplest, ‘blue economy’ refers to the range of economic uses of ocean and coastal resources — such as energy, shipping, fisheries, aquaculture, mining, and tourism. It also includes economic benefits that may not be marketed, such as carbon storage, coastal protection, cultural values and biodiversity.”

Like the green economy, the blue economy model aims for improvement of human wellbeing and social equity, while significantly reducing environmental risks and ecological scarcities.

Why is the blue economy so important?

Clearly, ocean health is vital to the blue economy. With over 70% of the world’s surface covered by ocean, almost half of the world’s population living in close proximity to the sea, the majority of all large cities being located along the coast and 90% of global economic trade travelling by sea, it is not difficult to see why the ocean and its resources are seen as increasingly important for both sustainable and economic development.

It is also a source of food, jobs and water, and contributes to the protection of the environment by absorbing carbon dioxide emissions. It has been estimated that the global blue economy has an annual turnover of between US$3 and 6 trillion and is expected to double by 2030. It is also estimated that fisheries and aquaculture contribute $US100 billion annually and about 260 million jobs to the global economy. In addition, over 3 billion people around the world, mostly from developing countries, rely on the world’s oceans and seas for their livelihood.

It is therefore not surprising that ocean pollution and the threat to marine resources have ascended the sustainability agenda in recent years, attracting increasing global attention and high-profile interest.

Sir David Attenborough’s popular Blue Planet II series highlighted the devastating impact pollution is having on the world’s oceans. It led to drastic behaviour change – 88% of people who watched the programme reported having changed their behaviour as a result, with half saying they had “drastically changed” their behaviour, and half saying they had “somewhat changed” it.

The recently heightened concerns over climate change have also highlighted the importance of the blue economy. The IPCC report warned that coral reefs would decline by 70-90% with global warming of 1.5°C, whereas virtually all (> 99%) would be lost with 2ºC.

Momentum building

Governments and organisations from across the world have been taking action to address the climate emergency with many strengthening commitments to growing the blue economy in particular.

The first ever global conference on the sustainable blue economy was held in 2018. It concluded with hundreds of pledges to advance a sustainable blue economy, including 62 commitments related to: marine protection; plastics and waste management; maritime safety and security; fisheries development; financing; infrastructure; biodiversity and climate change; technical assistance and capacity building; private sector support; and partnerships.

A new High Level Panel for a Sustainable Ocean Economy was also established in September 2018, the first time serving heads of government have joined forces on a global pact to protect the world’s oceans.

The UN’s Decade for Ocean Science (2021-2030) will also soon be upon us and the World Trade Organisation (WTO) has been tasked with ending harmful fisheries subsidies by 2020. New approaches are also helping countries value their small-scale fisheries. Scotland’s economic action plan, for example, makes a specific commitment to grow the blue economy which includes a new, world-leading approach to fisheries management with a focus on inclusive economic growth.

Way forward

The increasing awareness of the blue economy and the threats it currently faces provide an opportunity to change things for the better. As the global conference on the sustainable blue economy suggested, a sustainable blue economy strategy needs to be people-centric with ocean-centric investments. If momentum keeps building towards growing the blue economy across the globe, perhaps this will go some way to mitigating the global climate emergency bringing benefits for all.

What happened next?

Since this blog was first published in 2019, the world has been turned on its head by the global pandemic. But while COVID-19 has stopped many things in their tracks, the climate crisis is not one of them. The IPCC’s latest report has provided new estimates of the chances of exceeding the 1.5°C global warming level, warning that “unless there are immediate, rapid and large-scale reductions in greenhouse gas emissions, limiting warming to close to 1.5°C or even 2°C will be beyond reach.”

Of course, like so many others, the pandemic has also severely impacted blue economy sectors, which now need further support. The precise impacts of the disruption on the future of the blue economy remain unclear and it has been argued that building strategies that seek to maintain its potential pre-COVID will be challenging. However, the momentum that was building across the globe in committing to growing the blue economy has not halted.

We have now reached the UN’s Decade for Ocean Science (2021-2030) which provides a common framework to ensure that ocean science can fully support countries to achieve the 2030 Agenda for Sustainable Development.

The 14 world leaders of the High Level Panel for a Sustainable Ocean Economy have committed to sustainably manage 100% of the ocean area under their national jurisdiction by 2025.

Despite delays and constraints, progress has been made by the WTO on harmful fisheries subsidies, with the 12th Ministerial Conference now to take place from 30 November to 3 December 2021.

And following the Scottish Government’s commitment to growing the blue economy, it has since committed to developing a blue economy action plan which will take a joined-up strategic approach across the diverse range of Scotland’s established and emerging marine sectors to maximise the opportunities offered by its abundantly rich marine zone. It will also “seek to help marine sectors and coastal communities to recover from the COVID-19 crisis and grow sustainably whilst also supporting a transition through EU Exit.

If anything, the pandemic has succeeded in emphasising the enormity of the climate emergency and the action required to address it. And the world’s oceans still have a vital role to play in this fight.

As we approach COP26, often billed as our ‘last chance’, it is hoped that outcomes will include “greatly enhanced commitments and resources to meet the challenges presented by the ocean-climate nexus”.


Further reading: articles on climate change from
The Knowledge Exchange blog

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Build back better: is now the time for Green New Deals? – Part 2

A window of opportunity

In policymaking, there is a concept known as the “Overton Window”, which describes the range of policies that politicians can propose without being considered too extreme by the population at large. This window of opportunity can be shifted and can allow for policies that in the past may have been considered unthinkable and radical to become mainstream and even sensible.

The impact of Covid-19 and the public health measures that have been required to suppress the virus, have undoubtedly resulted in a shift in the “Overton Window”. Policy interventions, such as the Job Retention Scheme and national lockdown, which involved massive amounts of government spending and restrictions to every aspect of our day-to-day lives, suddenly became normal and were largely approved of by the public.

In these circumstances, the concept of the Green New Deal, a policy package which involves large amounts of government spending, designed to create green jobs, develop green infrastructure and modernise the economy, may no longer be such an unfeasible idea.

Build back better: a green recovery

The economic impact of Covid-19 is expected to result in a 5.2% contraction of global GDP, amounting to the deepest global depression since 1945. In order to recover from this contraction, governments are formulating unprecedentedly large economic stimulus packages, designed to mitigate the economic and social damage created by the pandemic. Already there are numerous examples of governments utilising aspects of the Green New Deal within their economic recovery plans.

European Union

Next Generation EU – A European Green Deal

Prior to the Coronavirus pandemic, the European Commission was already working on creating a European Green Deal, which would support the EU transition to climate neutrality by 2050. After the onset of the pandemic, the European Commission moved to position the Green Deal as a key pillar of the EU’s €750 billion recovery package, known as Next Generation EU. 25% of the recovery package has been dedicated to funding climate action, whilst the entire package features a commitment that any money spent as part of the EU’s economic recovery must “do no harm” to the EU’s climate neutrality goal. The recovery package includes policies that are similar in nature to other Green Deals, including:

  • a €40 billion ‘Just Transition Fund’, to alleviate the socio-economic impacts of the green transition and diversify economic activity;
  • a €91 billion a year fund to improve home energy efficiency and develop low carbon heating;
  • the introduction of an EU-wide border tax on carbon-intensive industrial imports with the potential to raise €14 billion.

French Government

France Relaunch

The French government’s recently announced €100 billion stimulus package, includes a €30 billion package of measures designed to aid France’s transition to carbon neutrality. The measures set out within the package incorporate core elements from Green New Deals, such as developing cleaner forms of transport and improving the energy efficiency of buildings. The package includes the following green measures:

  • a €11 billion investment in developing and encouraging the use of green transport methods, nearly €5 billion of which will be used to upgrade rail lines to encourage freight traffic from road to rail;
  • a €6 billion investment to help improve the energy efficiency of homes and other buildings;
  • A €2 billion investment to help develop the hydrogen sector.

Scottish Government

Protecting Scotland, Renewing Scotland

Within this year’s Scottish Government Programme, it is evident from the first page that it views the need for economic recovery as an opportunity to create a  “fairer, greener and wealthier country”. The programme explicitly describes the measures contained as “the next tranche of our Green New Deal” and borrows extensively from existing Green New Deals, with policies including:

  • a £100 million green Job Creation Fund;
  • a £1.6 billion investment to decarbonise the heating of homes and other buildings;
  • a £62 million Energy Transition Fund to support businesses in the oil, gas and energy sectors over the next five years to grow and diversify;
  • capitalisation of the Scottish National Investment Bank with £2 billion over ten years, with a primary mission to support the transition to net zero emissions.

UK Government

A Plan for Jobs

A key element of the UK Government’s plans to support and develop the labour market is the creation of green jobs, through investment in infrastructure, decarbonisation and maintenance projects. Improving the energy efficiency of buildings is a principle which is at the core of the Green New Deal. The Plan for Jobs includes similar proposals, such as:

  • a £2 billion Green Homes Grant scheme that will provide homeowners and landlords with vouchers to spend on improving the energy efficiency of homes across the UK;
  • a £1 billion Public Sector Decarbonisation Scheme that will offer grants to public sector bodies, including schools and hospitals, to fund both energy efficiency and low carbon heat upgrades;
  • a £40 million Green Jobs Challenge Fund for environmental charities and public authorities to create and protect 5,000 jobs in England.

Final thoughts

The concept of the Green New Deal is one that appears to evolve and shift as time goes on. This is unfortunately to be expected as time runs out for governments to take meaningful action to avert rising global temperatures. The transition to carbon neutrality is one that will undoubtedly result in massive changes to almost every aspect of our day-to-day lives, and therefore it is not surprising that the journey to reach this point may require bold and unprecedented action.

However, prior to the Coronavirus pandemic, it would have been unimaginable to consider the levels of spending and intervention that governments would be required to take in order to implement a Green New Deal. The shift to carbon neutrality involves a complete reimagining of the economy and requires a great deal of public support, in particular when the energy transition may threaten the jobs of those who work in carbon-intensive industries.

In a post-Covid era, the concept of governments spending huge sums of money and making unprecedented interventions is now our everyday reality. The economic consequences of the pandemic will require an extraordinary response to ensure that its legacy is not one of increasing levels of unemployment, inequality and stagnation. In this new world, the ambition and wide-ranging nature of the Green New Deal may no longer be seen as unfeasible. In fact, as can be seen in the UK and Europe, governments are already looking to implement various elements of the Green New Deal as part of their economic recovery packages. Perhaps the Green New Deal is about to have its time.


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Part one of this blog post was published on Monday 14 September.

Read some of our other blogs on climate change and the impacts of Covid-19:

Build back better: is now the time for Green New Deals? – Part 1

From the signing of the Paris Climate Agreement to the pressure placed on governments by worldwide school strikes, the issue of climate change and its effects on the world around us has increasingly risen to the top of the political agenda. Across the world, governments have begun to take various forms of action in an attempt to prevent further rises in global temperatures.

In particular, the concept of a package of measures designed to address climate change and economic inequality, known as the Green New Deal, has gained particular prominence in the past few years.

This two-part blog looks at the concept of the Green New Deal, how it has influenced global policy and its relevance as a means of economic recovery in a post-Covid world.

What is the Green New Deal?

The original concept of a Green New Deal was proposed in a report published by the New Economics Foundation in 2008. The report set out a range of policy proposals that would allow the UK to recover from the global financial crisis, whilst tackling the threat posed by climate change. The scale and ambition of the Green New Deal was largely inspired by the wide-ranging New Deal package of reforms and investment carried out by President Roosevelt, that enabled the United States to recover from the Great Depression.

In a similar vein, the report made recommendations that addressed a wide range of policy areas,  these included:

  • a £50 billion per year programme to create a low-carbon energy system that will involve making “every building a power station” by maximising energy efficiency and renewable energy generation;
  • creating and training a “carbon army” of workers to provide the human resources required for a vast environmental restructuring programme;
  • re-regulating the domestic financial system to ensure that the creation of money at low rates of interest is consistent with democratic aims, financial stability, social justice and environmental sustainability;
  • minimising corporate tax evasion by clamping down on tax havens and corporate financial reporting.

Green New Deal: 2.0

Over time the Green New Deal has evolved and has spread internationally. Following the 2018 US Elections, the concept gained increasing prominence in the United States. Advanced by newly elected Congresswoman Alexandria Ocasio-Cortez and Senator Ed Markey, the Green New Deal set out a vision for the United States to transition to become carbon neutral in just ten years.

In a similar vein to the ambition of both the New Deal and the original Green New Deal, the package proposed included a variety of measures that crossed a range of policy areas, including:

  • meeting 100% of the power demand in the United States through clean, renewable, and zero-emission energy sources;
  • upgrading all existing buildings in the United States and building new buildings to achieve maximal energy efficiency, water efficiency, safety, affordability, comfort, and durability, including through electrification;
  • providing all people of the United States with high-quality health care; affordable, safe, and adequate housing; economic security; and access to clean water, clean air, healthy and affordable food, and nature;
  • guaranteeing a job with a family-sustaining wage, adequate family and medical leave, paid vacations, and retirement security to all people of the United States.

Criticism of Green New Deals

The concept of the Green New Deal is often criticised for being too expensive to be implemented. Opponents of the US Green New Deal believe the timeline for the United States to become carbon neutral in just ten years is unrealistic, and the estimated cost of  $12.3 trillion is too high. Critics also argue that the proposals are too vague and often fail to consider the seismic changes the measures may have on wider society, particularly for those who work in industries directly impacted by the energy transition.

In short, critics of a Green New Deal believe that as a package it is simply too large, both in ambition and price, to be implemented successfully. The level of government action required to implement such wide-scale reform would be unprecedented in peacetime and could potentially require citizens to make substantial changes to the way they live their lives. Until wider society is willing to accept a substantial increase in government spending and changes to their way of life, it is unlikely that a Green New Deal will be able to be effectively implemented.


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Part two of this blog post is available now.

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The case for universal basic services

by Hannah Brunton and Scott Faulds

There are longstanding debates around what should be included in the provision of public services, and this issue was central to the discussion at a recent Glasgow Centre for Population Health (GCPH) Seminar (series 16: lecture 2), at which Dr. Anna Coote presented her proposal for ‘Universal Basic Services’ (UBS). The need for public services like healthcare and education is widely recognised, but services such as adult social care, housing and transport remain largely privatised. As poverty, inequality and environmental issues become increasingly prevalent, could UBS be what is needed to transform public service provision to tackle such problems?

What are universal basic services?

The basic premise of UBS is the idea that public services should be improved and expanded to sufficiently cover all of life’s everyday essentials, for everyone who needs them, irrespective of their ability to pay. One of the main principles identified by Dr. Coote was the idea that public service provision should be guided by the shared basic needs which are common to all in society, such as food, shelter, housing, transport, information, education and healthcare. By combining existing resources and taking collective responsibility for meeting these needs, Dr. Coote proposes that UBS would be a sustainable system that would also allow future generations to manage their own continually changing needs.

A core aspect of the proposal is the idea of the “social wage” whereby all members of society receive a ‘virtual income’ via collective public services, topped up by income support for those who need it, to ensure that everyone’s income is sufficient and that everyone is able to afford the essentials that they are expected to pay for themselves.

How would UBS work in practice?

The proposal involves expanding the variety of public services offered, as well as improving those which exist already, such as education and healthcare. Dr. Coote argues that public services should be broadened to include childcare, adult social care, transport, housing, and information services, universally available to all, and free at the point of use.

However, as Dr. Coote acknowledges, this is easier said than done. The implementation of UBS would mean a major transformation of public services and would require a great deal of investment in social infrastructure, as well as the establishment of clear entitlements to ensure everyone has an equal right to access the services they need.

In practice, Dr. Coote proposes a bespoke approach for each area of need, based on case studies from a range of European countries. For example, the proposal recommends a universal childcare scheme based on Norway’s childcare system, and a free bus system based on transport schemes in France and Estonia.

Benefits of UBS

While Dr. Coote acknowledges the potential difficulties in implementing a system like UBS, her talk outlined the broad range of potential benefits which such a system could bring about, in terms of equality, efficiency, solidarity and sustainability. In terms of social and economic inequality, Dr. Coote argues that UBS could tackle this by reducing income equalities by 20%. The proposal also argues that efficiency would be improved, as investment in public services would deliver more social and economic value than the current market system does. Furthermore, Dr. Coote argues, taking collective responsibility, combining resources, and sharing risks would help to build solidarity and empathy. Finally, with regard to sustainability, UBS could help to tackle the climate crisis by reducing carbon emissions and protecting natural resources, while also improving public health and wellbeing and boosting employment.

Universal basic income

Recently, there has been a spate of trials of what is known as universal basic income (UBI), a form of cash payment paid to every citizen regardless of income or employment status. The concepts of UBS and UBI are in some sense relatively similar: both involve providing some form of statutory support to all citizens. However, Dr Coote, argues that the provision of UBS with a sufficient UBI would be fiscally incompatible. Instead, she suggests implementation of UBS in tandem with a generous, guaranteed income protection scheme. This would include:

  • restoring child benefit to 2010 levels in real terms;
  • swapping the tax-free personal allowance for a cash payment for all but the richest;
  • improving social security payments by 5% for all;
  • removing caps and reduceing rates at which benefits are withdrawn.

The combination of this scheme and UBS have been estimated to cost 5.8% of GDP. By comparison, the provision of a sufficient UBI alone would cost between 20% to 30% of GDP. Dr Coote, invokes the work of Luke Martinelli, who concludes: “an affordable UBI would be inadequate, and an adequate UBI would be unaffordable”. In short, Dr Coote, believes that the provision of a sufficient UBI is unaffordable and that the delivery of UBS, whilst not perfect, avoids the ineffective use of huge amounts of public money which could instead be used to improve and expand upon collective public services.

Additionally, Dr Coote, states that even from an ideological standpoint UBS and UBI are incompatible, arguing that UBI is: “an individualistic, monetary intervention that undermines social solidarity and fails to tackle the underlying causes of poverty, unemployment and inequality”.

For example, proponents of UBS argue that providing people in poverty with a UBI to fend for themselves within an inflated housing market is an inefficient use of public money and contend that it would be more effective to provide quality housing. Research conducted by Oxfam has found that the “virtual income” provided by the provision of universal public services helps to reduce income inequality in OECD countries by roughly 20%. Therefore, it could be argued that by deploying UBS, and substantially enlarging the social wage, people will need less disposable income to meet their needs and flourish.

Final thoughts

At its very core, the concept of UBS can be seen as a desire to create more and better collective services, available as a right, rather than by an individual’s ability to pay. Throughout the seminar, Dr Coote was clear in her belief that UBS is not a silver bullet.  Instead it should be viewed as a principled framework that challenges conventional economic thinking and provides a vision of a better future. In short, UBS can be seen as an attempt to reclaim the collective ideal and as a desire to extend the ‘social wage’ to best meet the collective needs of everyone in society.


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Lessons from Norway: Deposit Return Scheme

by Scott Faulds

Last year, following the screening of the BBC’s Blue Planet II, the issue of single-use plastic and its effect on the ecosystem rose to the forefront of the public’s mind. Research conducted by Waitrose & Partners found that 88% of people who watched Blue Planet have now changed the way they use plastics, with 60% of viewers now likely to use a refillable water bottle. The “blue planet effect” has even influenced the work of various legislatures, with the introduction of new laws designed to ban single-use plastic in the Scottish Government, UK Government and European Commission. Additionally, both the Scottish and UK Governments have been looking into ways to reduce use of single-use plastics through the introduction of what is known as a deposit return scheme (DRS).

What is a deposit return scheme?

The basis of a DRS is relatively simple: when you purchase a drink in a single-use container you pay a nominal fee as a deposit. On returning the container you receive your deposit back. The Scottish Government have recently announced that they have set the deposit for their scheme at 20p. DRSs have been successfully operating across the world for several years and are particularly common in the Nordic countries, where container return rates are between 88% to 96%. However, whilst the basis of the DRS is often the same, each country has a different set of operating criteria that determines which single-use containers can participate in the scheme, the level of deposit and the places where people can return their single-use containers.

The Norwegian Model

The most effective DRS in the world can be found in Norway, colloquially known as “panting”, which has been in operation since the early 2000s. 97% of all plastic drink bottles are returned and less than 1% of all plastic bottles sold in Norway end up in the environment. Most impressively, it is estimated that 92% of all plastic bottles returned are recycled back into plastic bottles, with the chief executive of Infinitum (the private, not-for-profit, operator of the DRS owned by retailers and producers) estimating that some bottles have already been recycled more than fifty times.

Within the Norwegian model, the legislation underpinning the scheme is a single page, with the industry owned body Infinitum entrusted to decide how best to operate the DRS. Infinitum is incentivized to make the scheme as efficient as possible due to an environmental tax placed on all producers of plastic bottles, which is lifted if 95% of all single-use containers are returned.

The Norwegian scheme accepts all polyethylene terephthalate (PET) and aluminium containers if packaging has been designed in line with Infinitum’s guidelines, which ensures that all containers entering the scheme are able to be easily recycled. These guidelines are fundamental to ensure the circular nature of the scheme. For example, it is critical that labels attached to bottles are easily removed without leaving any residue which could inhibit their ability to be recycled.  The level of deposit charged varies, with all aluminium and small PET containers set at 2kr (17p) and large (500ml+) PET containers at 3kr (26p). All retailers that sell beverages eligible for the scheme are required to act as a collection point, either via reverse vending machines or as a manual collection point. Additionally, it is also possible for schools/charities to act as manual collection points, which enables them to collect additional revenue. Reverse vending machines also feature an option for the deposit to be donated to the Norwegian Red Cross.

In short, the design of the Norwegian DRS has largely been left in the hands of the industry itself, who are incentivised to ensure it operates effectively in order to receive a tax reduction. This has enabled the creation of a truly circular system where everything from the design of the packaging itself to how containers are collected has been meticulously planned. The statistics speak for themselves:  with 97% of all plastic drink containers returned and 92% of these containers then re-purposed into new containers, it is fair to say that Norway’s DRS is world leading.

Lessons to Learn

With both the Scottish and UK governments at various stages in their development of a DRS, there are some lessons to be learned from the successful scheme operated in Norway.

Both governments could look at how best to ensure industry engagement when implementing their DRSs. Encouraging citizens to recycle more is unquestionably a good thing for a responsible government to do. However, containers returned can only be recycled if industry is engaged and able to make appropriate changes to their containers to ensure they are as recyclable as possible when returned.

Additionally, it will be important to ensure that there is enough infrastructure in place to allow people to return their single-use containers. This will be of particular significance to more rural areas of the country. Both governments could consider how Norway dealt with this issue, where any business which sells items eligible for the DRS must also act as a collection point. Furthermore, both governments could consider if it is viable to enable schools and charities to act as manual collection points, allowing citizens to donate their deposit to worthy causes. This will provide citizens with options in how they wish to make use of their deposit whilst also providing additional collection infrastructure.

Final Thoughts

In conclusion, it is evident that Norway operates the most effective DRS in the world, with over 95% of all plastic and aluminium containers recycled via the scheme. Both the Scottish and UK governments would be wise to look at what lessons can be learned from Norway when designing DRSs which will help to tackle the climate emergency. As shown by the experience of Norway, the most effective DRSs are more than just recycling, they are entire system changes.


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Further reading from The Knowledge Exchange blog on recycling and climate change: