Crowdsourcing in smart cities: a world of best practice

By Steven McGinty

Too often, debates on smart cities revolve around terms such as “Internet of things”, “big data”, and “sensors”. However, there is a growing realisation that truly smart cities take a more person-centric approach, which focuses on the needs of citizens and harnesses their skills, talents and experience.

Crowdsourcing is one approach that can help cities do just that. From Danish toy maker Lego to tech giant Amazon, organisations are using digital tools to gather views, opinions, data, and even money from citizens. Public sector institutions have also got involved, introducing projects that engage with citizens, as well as tap into external skills through events such as hackathons (where civic hackers come together to solve key city problems).

Already, there is a wide range of crowdsourcing initiatives across the world. Below I’ve highlighted some of the best.

Scottish Government

In 2015, the Scottish Government’s Open Data and Fisheries teams introduced Dialogue, a citizen engagement tool developed by Delib (a social enterprise based in the UK and Australia).

The Open Data team were in the process of creating an open data plan for public bodies. They felt that crowdsourcing could help them gain a greater understanding of the types and formats of datasets people would be interested in, and as such, posed a series of questions to citizens.

The Fisheries Team took to crowdsourcing to gather the views on a proposal to create a ‘kill licence’ and carcass tagging regime for salmon. As they knew this would be controversial, they wanted to gain a better understanding of the concerns in fishing communities, and to see if there were any better approaches.

Both teams learned a lot of useful lessons from the process. These included:

  • ensuring questions were as specific as possible so citizens could understand;
  • marketing projects to specific communities with an interest in the question raised;
  • avoiding making assumptions or stereotyping audiences; and
  • giving short deadlines (as this added urgency and encouraged greater participation).

Milton Keynes

MK: Smart – Milton Keynes’ wide ranging smart cities programme – has introduced an online platform known as Our MK to connect with citizens. This award-winning project supports people in playing a central role in urban innovation, from crowdsourcing initial ideas through to finding mentoring support and funding through their dedicated SpaceHive page.

The platform’s citizen ideas competition offers up to £5,000 worth of funding to turn ideas into reality. So far it’s generated over 100 ideas, with 13 projects being allocated funding. This includes the Go Breastfeeding MK App (an app which promotes the use of breastfeeding within Milton Keynes) and the gamification of Redways (which saw an app developed to encourage people to explore the Redways network – a series of shared use paths for cyclists and pedestrians.)

Madrid City Council

In 2016, Madrid City Council launched Decide Madrid. The platform played a key role in supporting the city’s participatory budgeting process, allowing citizens to propose, debate, and rank ideas submitted to the website. Once citizens had chosen their top proposals, city employees checked the ideas against viability criteria and a cost report was carried out. If the proposal failed to meet the criteria, a report was published explaining why it had been excluded.

Decide Madrid provided guidance of what was allowed and what was not (offline meetings were also used to explain the limitations of the scheme), to ensure that only valid proposals were checked. This ensured the initiative didn’t become too labour intensive.

In the 2016 Budget, €60 million was set aside. By the time the process had finished, citizens had debated over 5,000 initial ideas, with 225 projects being chosen for funding.

Reykjavik City Council

Better Reykjavik was introduced to provide a direct link for citizens to Reykjavik City Council. The online platform enables citizens to voice, debate and prioritise the issues that they believe will improve their city. For example, Icelandic school children have suggested the need for more field trips.

In 2010, the platform played an important role in Reykjavik’s city council elections, providing a space for all political parties to crowdsource ideas for their campaign. After the election, Jón Gnarr, former Mayor of Reykjavik, encouraged citizens to use the platform during coalition talks. Within a four week period (before and after the election), 40% of Reykjavik’s voters had used the platform and almost 2000 priorities had been created.

Overall, almost 60% of citizens have used the platform, and the city has spent approximately £1.7 million on developing projects sourced from citizens.

Final thoughts

Crowdsourcing is more than just creating a flashy website or app. It’s a process which requires strategic planning and investment. If you’re planning your own initiative, seeking out good practice and learning from the experience of others is a great place to start.


This article was based on the briefing ‘The crowdsourced city: engaging citizens in smart cities’. Idox Information Service members can access this briefing via our customer website.

Smart citizens, smarter state: from open government to smarter governance

 

By Steven McGinty

Last year, a poll by Ipsos Mori found that only 16% of the British public trust politicians to tell the truth. Although scepticism is healthy for a democracy, these figures are significantly lower than in 1986, when 38% of the public trusted MPs “to place the needs of the nation above the interests of their own political party

The British Social Attitudes survey attributes this decline in public confidence to the 2009 MPs’ expenses scandal. However, a more general dissatisfaction with institutions (the media, the police, and financial institutions) – who have all had their own scandals – may also be a factor.

With this decline in trust, it’s not too surprising that the British public are calling for greater transparency and more ‘open government’.

What is open government?

According to Professor Beth Simone Noveck’s book, ‘Smart Citizens, Smarter State: The Technologies of Expertise and the Future of Governing’, open government involves moving away from a ‘closed-door model’ of governance to one where government institutions connect with people and organisations from a diverse range of backgrounds. This includes citizens, academics, voluntary organisations and the commercial sector.

Examples of citizen involvement

The commercial sector has already benefited from greater citizen involvement. For instance, Facebook, which relies heavily on its 1.44 billion monthly users to generate content, is valued at over $300 billion. This is three or four times more than traditional US media companies such as CBS and Viacom. Netflix, a global streaming service for movies and TV series, also sought to benefit from outside talent by offering a million dollars to researchers who could improve their ability to make recommendations for their subscribers.

However, it’s not just about the commercial sector. Galaxy Zoo, an online citizen science project, has been very successful thanks to its pool of ‘citizen scientists’, who help translate raw information into useful scientific knowledge. In its first year, the project created 50 million ‘classifications’. To date, the project has published 48 articles using the data classified by volunteers.

Benefits of open government

In her book, Professor Noveck includes an example of how government might reduce reoffending. She explains that to initially understand the problem data scientists are required to interpret the data. Legal scholars, practitioners and victims’ groups are also needed to help understand the practical realities of the criminal justice system.  Using this scenario, she describes how professionals, such as psychologists and social scientists could design pilot projects to reduce reoffending.

Professor Noveck argues that increasing openness could provide greater insights and a more legitimate form of government. She suggests that open government has the potential to restore trust in public institutions.

Failure of open government

In 2010, the Coalition Government consulted the public on its programme for government. The website received a total of 9,500 official responses; although no government policies were changed as a result.

At the time, The Guardian described this as a failure, and Simon Burall, Director of Involve, a group advising bodies on consultation, warned that

You have to give the government some credit for trying to do this, but badly designed consultations like this are worse than no consultations at all. They diminish trust and reduce the prospect that people will engage again.”

Although a proponent for more open governance, Professor Noveck concedes that government initiatives to involve citizens, like the one introduced by the previous UK government, have failed.  She claims that the ad-hoc nature of these programmes and the long standing culture of closed-door practices present major barriers.

Smarter governance

Therefore, Professor Noveck advocates a move towards, what she calls, ‘smarter governance’. In essence, this means that institutions should look to target and match specific people with the right opportunities – which is now possible thanks to ‘technologies of expertise’. Well known platforms such as LinkedIn allow individuals to be found based on their particular skills. And online learning platforms such as the Khan Academy provide ‘badges’ to indicate the mastery of skills.

In the UK, the app GoodSAM, which evolved from London’s Air Ambulance service, is designed to alert approved medical professionals when an emergency is nearby, so that potentially lifesaving treatment can be administered.

In the US, the New York Police department maintains a database of its employees’ abilities, ranging from language skills to hobbies, such as yoga or beekeeping. The department takes the tasks of collating skills very seriously, with all new recruits completing a form as part of the human resources process. Having this knowledge allows senior officers to make better use of their staff abilities, and provide a better service.

Conclusions – “More Minecraft, less statecraft”

Professor Noveck concludes her book by calling for positive steps to ensure that institutions not only listen to advisory boards and formal committees, but also include the citizen experience and wider expertise. She recommends that there should be a diverse range of conversations between government and its citizens, and that reinventing the processes of decision making should be a matter of urgency.


The Idox Information Service includes a traditional library service offering a range of physical books, documents and reports.  The book, ‘Smart Citizens, Smarter State: The Technologies of Expertise and the Future of Governing’, by Professor Beth Simone Noveck, is the latest addition to our collection, and can be borrowed by Information Service members.  If you would like to subscribe to the Information Service please contact us at AskTheResearchTeam@idoxgroup.com