Tag Archives: challenges of digital transformation

Delivering digital transformation: the mixed successes of the Government Digital Service

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By Steven McGinty

It’s been a period of change for the Government Digital Service (GDS) since losing influential Executive Director Mike Bracken in 2015. Since then, the service has experienced a string of high profile departures, leading many commentators to suggest that the much-lauded GDS could soon be coming to an end.

However, in the November 2015 Spending Review, then Chancellor George Osborne announced that the GDS would receive an extra £450 million over four years – a significant increase on their previous budget of £58 million per year.

Chancellor Osborne highlighted that these additional funds would help fuel a “digital revolution” in central government, and in particular create one of the most digitally advanced tax administrations in the world.

But has new funding – and possibly the public show of support – led to a digital revolution?

In the beginning….

In 2011, the GDS was formed to implement the ‘digital by default’ strategy – a key proposal of UK Digital Champion (and founder of lastminute.com) Martha Lane Fox’s report into the delivery of online public services.

The GDS’s first major project, GOV.UK, has in many ways proved to be a success. Launched in 2012, the publishing platform brought together over 300 government agencies and arm’s length bodies’ websites within 15 months. Replacing DirectGov and Business Link alone has saved more than £60m a year. Early testing showed GOV.UK was simpler for users, with 61% completing tasks on the new Business Link section; compared to 46% on the old website.

GOV.UK has also been viewed as an example of best practice, with GDS team members supporting countries such as New Zealand with their own digital government efforts.

However, it’s not been entirely without its controversies. In October 2016, the Welsh language commissioner accused the UK government of weakening Welsh language services, explaining that provision on the site had “deteriorated astonishingly” since the introduction of GOV.UK. A recent GDS blog article has also identified challenges in making content accessible for users. For example, 73% of the content on GOV.UK is looked at by fewer than 10 people per month.

Government as a platform

A major theme of the GDS’s work has been the introduction of a platform approach to digital government – principles proposed by technology guru Tim O’Reilly. In 2015, Mike Bracken set out a new vision for digital government, highlighting the need to create:

“A common core infrastructure of shared digital systems, technology and processes on which it’s easy to build brilliant, user-centric government services.”

GOV.UK is one such service.

But the concept has gone on to inspire new services such as GOV.UK Verify – a platform which enables citizens to prove who they are when using government services. This common service was a world first and is being used by organisations such as HM Revenue & Customs (HMRC) and the Department for Environment, Food & Rural Affairs (DEFRA).

Additionally, GOV.UK Notify – a service which sends text messages, emails or letters – was introduced in January 2016. It helped support the Valuation Office Agency (VOA) transition some of their services to online only, as it provided them with the ability to send thousands of notifications at the one time.

National Audit Office

On 30 March 2017, the National Audit Office (NAO) published a report into the government’s track record on digital transformation.

The report concluded that the GDS had an early impact across government, successfully reshaping the government’s approach to technology and transformation. However, Amyas Morse, head of the National Audit Office, also observed that:

“Digital transformation has a mixed track record across government. It has not yet provided a level of change that will allow government to further reduce costs while still meeting people’s needs. To achieve value for money and support transformation across government, GDS needs to be clear about its role and strike a balance between robust assurance and a more consultative approach.”

In particular, the NAO highlights concerns over the GOV.UK Verify programme. The service has proven difficult to adopt for some departments, which has led to the GDS allowing the use of alternate identity services. According to the NAO, this significantly undermines the business case for GOV.UK Verify, and provides a poorer experience for users on government websites.

The Institute for Government

Influential think tank, the Institute for Government (IfG), has recently published two reports on the progress of digital transformation.

In October 2016, the report ‘Making a success of digital government’ estimated that the UK Government could save up to £2 billion by 2020 – through efficiency savings – by creating better digital services. Major digital transformation successes were also highlighted, including the online registration to vote by 1.3 million people by May 2016, and the introduction of a new digital road tax system (removing the need for paper disks).

In terms of the GDS, the IfG expressed similar views to the NAO:

“We found that GDS has played an important role in bringing new digital capability into government. But, in the absence of a new digital strategy, its role is unclear. GDS needs to re-equip itself to support a government that now has rapidly developing digital capability, and high ambitions for change.”

In February 2017, the government published a new digital transformation strategy, including attempting to clarify the ‘evolving’ role of the GDS.

However, this hasn’t stopped the IfG making several new recommendations for the GDS in their latest digital government report. These include:

  • clarifying the GDS standards and distinguishing between standards and guidance;
  • re-examining the role of the Government Gateway – an identity assurance platform – and of GOV.UK Verify;
  • taking a more active role in the digital services market, such as designing the Digital Marketplace for different users; and
  • creating a store for Application Programming Interfaces (APIs) to encourage their use throughout the public sector.

Final thoughts

The GDS has played a vital role in creating a new vision for digital government. However, evidence has suggested that over recent years the pace of change has slowed, with key initiatives such as GOV.UK Verify facing a variety of challenges.

In the coming years, it’s likely that the Brexit negotiations will be top priority for politicians and many government departments. It will be important that the GDS works with these departments and looks to prioritise services that are vital for managing the Brexit process.

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Slow by default: achieving digital transformation in the complex world of local government

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City Hall, London

By Steven McGinty

Bringing local government into the 21st century is fraught with well documented challenges. In 2015, the Department for Communities and Local Government (DCLG) carried out a survey into local government leaders’ views on digital transformation. The research identified six key barriers to digital adoption:

  • Legacy systems and ICT infrastructure
  • Lack of development funds
  • Unwillingness to change / non-cooperation of colleagues
  • Lack of in-house digital skills
  • Culturally uncomfortable for the organisation
  • Supplier inflexibility

However, there have been signs we are heading in the right direction. LocalGov Digital, a network of digital practitioners in local government, published a common approach for delivering services – an issue we discussed on our blog in June. Their hope is that this new standard (known as the Local Government Digital Service Standard) will support the sharing of good practice and lead to better public services.

In addition, many councils are involved in pilot projects and introducing new services.  For example, Cambridge City Council have launched Cambridgeshire Insight, a shared research knowledge base which allows over 20 public and third sector organisations to publish their data and make it freely available. We have also seen 18 councils coming together to collaborate on a project which aims to keep electoral registers up-to-date, potentially saving £20 million a year.

Over the past year, commentators have provided their views on what’s holding back digital transformation in local government. Below we’ve highlighted some of these.

Digital inclusion

At a TechUK event in November, Labour councillor for Harrow Council, Niraj Dattani, argued that councils should ‘aim for digital first and think about digital exclusion later’.

He suggested that if local government focused too much on the 15% of people who can’t access services, then, ultimately, nobody will have access to better services. In his view:

“It’s better to serve the 85% than serve nobody at all”

Theo Blackwell, Labour councillor for Camden Council, supported this view, and although he acknowledges there are legitimate digital exclusion concerns, he argued this should not limit innovation. In his blog article, ‘Scaling digital change for better public services — reflections on UK local government digital strategies’,  Mr Blackwell also expresses his fear that council leaders are setting the pace of digital transformation by their digital inclusion priorities.

However, it’s likely that organisations who advocate greater digital inclusion, (such as the Royal National Institute of Blind People (RNIB) – who have challenged local authorities to improve accessibility), would disagree with this approach.

Interestingly, Mr Dattani emphasises that digital exclusion cannot be solved by one service or one local council, but requires cross-government collaboration.

Local leadership

Stephen Curtis, head of The Centre of Excellence for Information Sharing, has suggested that public sector leaders are ‘holding back digital revolution’. He explained that with digital transformation, technology is less important than the vision and leadership provided by senior officials. Encouraging data sharing across organisations, empowering employees, and importantly, investing in digital services, are just some of the key ingredients.

Similarly, a council chief executive has suggested that the public sector lacks people with the necessary skills to lead digital transformation. He highlighted that in many cases, anything to do with digital is given to the head of IT. As such, digital projects are often poorly planned and systems which are not fit for purpose are being digitised, when a radical rethink of a whole service is needed.

National leadership

In the March 2015 Budget, former Chancellor George Osborne confirmed that there would be a role for the Government Digital Service (GDS) in helping local government achieve their digital transformation ambitions (the success of which is up for debate). However, in Philip Hammond’s most recent Autumn Statement, there was no mention of local government.

In a recent blog article, Theo Blackwell, argues that this omission should be corrected in the upcoming Government Digital Transformation Strategy and the 2017 Budget. In his view, central government, including the GDS, have an important role to play in supporting local government. He also highlights that a coherent digital strategy has not been included in any of the agreed devolution deals.

Fear over job losses

One of the major challenges highlighted for implementing artificial intelligence (AI) is the fear over a reduction in jobs.  However, Richard Sargeant, Director of ASI Data Science, suggests this isn’t necessarily the case. In his experience, AI will usually be used for tasks that are repetitive and that most staff members don’t enjoy. Staff can then be re-targeted to areas of work best suited to people, such as human interaction, making complex decisions or thinking creatively.

Security concerns

High profile data breaches – such as the 13,000 email addresses stolen from Edinburgh City Council’s database in 2015 – are one of the main concerns for local government.

However, Martyn Wallace, new chief digital officer for 28 of Scotland’s local councils, argues that local authorities need to move away from their negative thinking on this issue. Although he acknowledges the potential harm which could come from a data breach, he emphasises the need to focus on the facts and to take an ‘appropriate view’. For him, if you have appropriate security measures, then there is no reason why security fears should limit your digital progress.

Final thoughts

Although digital change requires overcoming a variety of challenges, such as those highlighted here, the opportunities they present have the potential to create efficiencies and provide better public services. Achieving digital transformation won’t be easy, but, by building partnerships with central government and the private sector, local councils are more likely to make a success of it.

Despite the prospect of Brexit and ongoing budgetary pressures, investing in digital transformation is not an option for local government, but a necessity.

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Now we’ve got a Local Government Digital Service Standard … what now?

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By Steven McGinty

After two months of consultation and the input of more than 60 councils, the final Local Government Digital Service Standard was published in April.

The standard, introduced by practitioner network LocalGov Digital, aims to provide a ‘common approach for local authorities to deliver good quality, user centred, and value for money digital services’.

According to Phil Rumens, Vice Chair of LocalGov Digital, the new standard provides a “big step forward” for local government digital services. He also highlights that it not only helps create better services, but enables this in a more joined up way.

In total, there are fifteen standards, including:

  • Understand user needs. Research to develop deep knowledge of who the service users are and what that means for the design of the service.
  • Ensure a suitably skilled, sustainable multidisciplinary team, led by a senior service manager with decision-making responsibility, can design, build and improve the service.
  • Create a service using the agile, iterative and user-centred methods set out in the Government Service Design Manual.

Differences from the Digital by Default Service Standard

Many will have welcomed the collaboration between LocalGov Digital and the Government Digital Service (GDS), the body responsible for digital transformation in central government. During the consultation stage, the GDS hosted a workshop with participants from over 30 local councils.

The Local Government Digital Service Standard is also heavily based on the GDS Digital by Default Service Standard, with only a few notable differences. For instance, in the local government standard, accountability for digital services lies with the appropriate council member or a senior manager responsible for the service, rather than a government minister (which is the case with the GDS standard). The local government standard also includes an additional requirement to re-use existing authoritative data and registers and to make data openly available.

 Will local councils adopt the new standards?

Local government is under no legal obligation to implement the Local Government Digital Service Standards. Gill Hitchcock, reporter at Public Technology.net, suggests that, although the standards look like a great initiative, they may lack the teeth to have any real impact.

Interestingly, in a recent interview, Phil Rumens appears to agree with this sentiment, highlighting that LocalGov Digital need to make the case for the new standards. He explains that regional peer networks will be created to allow councils to share their experiences of implementing standards and to promote their value to digital leaders. In September, a ‘standards summit’ will be held, bringing together local councils who have adopted the standards and the GDS.

TechUK view

TechUK, the industry body for the technology sector, has voiced support for the underlying principles of the new Local Government Digital Service Standard, and said it’s been encouraged by the involvement of GDS in the initiative.

However, techUK have highlighted their concerns over the wording of one particular standard:

“Where possible, use or buy open source tools and consider making source code open and reusable, publishing it under appropriate licences”

They contend that this goes against the government’s policy of creating a level playing field, and could lead to unintended consequences for SMEs trying to work with local government.

Jos Creese’s view

Jos Creese, an independent IT consultant and the man described as the ‘most influential and innovative UK Chief Information Officer’ by CIO UK, has written a briefing on the need for local GDS standards.

Similarly to techUK, Jos Creese welcomes the new local government digital service standards. Yet, he also highlights their limitations, noting that they are primarily focused on on-line transactions and channel shift (encouraging people to make use of digital services) and that they don’t consider the difficult issue of information flows across local public services.

For him, standards need to be accompanied by some form of practical guidance, and they must address ‘digital by design’ challenges, including digitising the high cost, high value, ‘relational services’, such as adult care, safeguarding, and adoption services.

In his concluding comments, he states that introducing standards may not be enough to transform services and that local government must consider outcomes, rather than just the methods used to develop services. He provides examples of suggested outcomes, including:

  • take up of digital services relevant to target user base
  • satisfaction of service users and reduced complaints
  • lower operating costs and greater measurable efficiency of operation
  • integration and linkage of related transactions, services and information

‘Digital Council of the Year’ – Wigan Council

This year, Wigan Council has been recognised by the Digital Leaders’ 2016 Awards for their successful digital transformation. Their new website provides a seamless user experience and services such as the Report It app and MyAccount have revolutionised the way residents interact with the council.

They have also been commended for their attempts to tackle digital exclusion by helping hundreds of residents, including the elderly, access the internet.

Additionally, the council’s strategy has focused on supporting business through introducing superfast broadband, encouraging businesses to build efficient websites, and funding digital apprenticeships.

Final thoughts

The new Local Government Digital Service Standard is a step in the right direction and provides a basis for developing good quality, cost-effective and user-centred digital services. There are, however, still many challenges that local government needs to face as they progress with their digital transformation journeys.

Wigan Council shows that when you put the ideas of the new standard into practice, it is possible to create excellent digital services that benefit residents and business.

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Digital transformation in government: moving towards 100% digital

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Mike Bracken, former Executive Director Digital for the UK Government, on a stage with the word 'Onwards' in the background.

Mike Bracken, former Executive Director Digital for the UK Government, speaking about  ‘The digital transformation of the UK Government ”  Image by gdsteam via Creative Commons

By Steven McGinty

On the 1st March, Companies House, the agency responsible for the UK’s register of companies, announced their intention to become a 100% digital organisation by the end of 2018/19. Over 80% of companies already submit their documents digitally, but the agency is keen to move this figure as close to 100% as possible, highlighting the cost savings and improved levels of service.

However, Companies House is not alone in its digital ambitions. ‘Digital by default’, the idea that digital services should be the most convenient option for people, has been a key policy aim of the UK government.

Digital Transformation programme

In January 2013, the government introduced its first significant venture into digital transformation. The programme, which involved the Government Digital Service (GDS) – the agency responsible for digital transformation – and eight government departments, set out to transform 25 major services in 400 days, with the aim of developing services that were simpler, clearer and faster to use.

By the end of the programme, in March 2015, twenty exemplar projects had been completed, including services as varied as enabling people to register to vote, making a claim for the Carer’s Allowance, and booking a prison visit.

“Death of the self-assessment tax return”

In the March 2015 Budget, the Chancellor, George Osborne, announced a major IT project, which he described as “a revolutionary simplification of tax collection”. At the time, 12 million people were completing self-assessment tax forms every year. But by early 2016 the government expected that five million small businesses and the first ten million individuals would have personalised digital tax accounts, bringing together all their tax details. By 2020, it’s expected that over 50 million individuals and small business will benefit from personalised digital tax accounts.

Although the project has generally been praised, Jamie Morrison, private client partner at HW Fisher & Company, has warned that – apart from the most straightforward cases – automation won’t improve the self-assessment experience. Similarly, Mark Abbs, a tax partner at London-based chartered accountant Blick Rothenberg LLP, has suggested that the five-year time frame might be too ‘ambitious’.

Investment in digital transformation

As part of the 2015 November Spending Review, George Osborne provided £1.8 billion over four years to support digital transformation initiatives.  This included supporting the move towards digital tax accounts, mentioned above, and the introduction of a simple payment mechanism for all central government services.

In addition to this funding, UK Trade and Investment (UKTI) – which works with businesses to ensure their success in international markets – received £24 million to simplify their online services and ensure they can interact effectively with other government services.

More surprisingly, the GDS was given a budget of £450 million over four years – an increase on its previous £58 million a year. This news was particularly positive for those connected with the GDS, as there was concern that their budget (and influence) would be greatly reduced.

Challenges of digital transformation

The biggest challenge to the goal of ‘100% digital’ is that not everyone is able to access digital services (and to a lesser degree those who have access but need support). In 2015, the Office of National Statistics (ONS) found that 14% of households in Great Britain had no internet access, with 31% reporting that this was due to a lack of skills. Other factors for lack of access included the cost of technology (14%) and the cost of accessing the internet (12%).

Elizabeth Rust, in a 2014 Guardian article, highlighted that often those who are digitally excluded need to access government services the most. She offered the example of a jobseeker who lost his Jobseeker’s Allowance because he struggled to access the internet to apply for jobs, particularly as limited access was available at his local library.

This highlights the challenge of achieving ‘100% digital’, and is why although HM Revenue and Customs (HMRC) are now moving towards digital tax accounts, there will still be an option to complete self-assessment returns in the traditional way.

In the 2016 March Budget, George Osborne also provided £71 million of extra funding to support the digital tax roll-out. These additional resources will be used to extend the opening hours of customer service offices that deal with online enquiries and tax credits.  These improved services should be in place by 2017, enabling greater levels of support for users of digital tax records.

Conclusion

Digital transformation provides a major opportunity for improving government services and reducing costs. It’s not a case however of simply replicating existing customer journeys within an online environment. It requires organisations to put people at the heart of their delivery approach. And in turn, this requires significant internal challenge and change.

The ambition for digital transformation will only succeed if the government invests in digital skills, provides services that encourage people to use them, and supports individuals as they adapt to new digital services.

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