Digital – making the case for investment within local government

By Steven McGinty

In March, a report by Nesta and the Public Service Transformation Network suggested that local councils could save £14.7 billion by going ‘digital by default’ by 2020, i.e. moving all transactional services online and digitising back office functions.

However, this is not the first report to highlight the potential savings in going digital. In 2015, the Policy Exchange think tank published a report outlining how £10 billion could also be saved by councils by 2020, if they made smarter use of data and technology. Similarly, the Local Government Association (LGA) has published guidance on the benefits of digital technologies for councils, including financial savings.

All these documents make the positive case for digital. Yet, as discussed in a previous blog article, local government is still lagging behind when it comes to implementing new technologies. Jos Creese, Chief Information Officer (CIO) at Hampshire County Council and Chair of the Local CIO Council, explains that:

It’s doubtful if any local authority is not making savings from digital investment. The challenge is being able to quantify savings.”

This suggests that if local government is ever going to achieve its ambition of becoming ‘’digital by default’, then attempts must be made to evaluate projects, to develop a strong evidence base, and to share examples of best practice. Below I’ve highlighted some projects which provide a strong case for investment.

Manchester City Council

In 2012, Manchester City Council decided to create a more responsive ‘mobile first’ website that citizens could access from free Wi-Fi spots around the city via smartphones and tablets. The website was developed by an integrated team comprising IT and marketing staff from Manchester City Council, and developers from the supplier. From the beginning, the team reviewed how people interacted with the council, such as how they asked for services and how they reported problems. The website was tested by members of the public, as well as accessibility experts and representatives from organisations representing blind and partially sighted people.

This website redesign has led to Manchester City Council saving £500,000 in the first nine months and winning a European award for website design and functionality.

Nottingham City Council

Nottingham City Council has introduced a workflow management app, replacing an inefficient paper-based system. The new app allows staff from customer services, highway inspectors and response teams to enter faults, such as potholes or damaged street lights, directly into the system. It then automatically allocates the fault to the relevant inspector and, once the work is completed, digitally signs it off. Residents are also kept informed via updates, as the progress of the work is linked to the initial order raised.

The council has reported that the app has created £100,000 in savings in less than one year. In addition, the improved monitoring of productivity has led to 40% field efficiency savings and 60% back office savings in the Highways department.

London Borough of Camden

In 2013, the London Borough of Camden introduced a programme to create a single source of residents’ data. The Camden Residents Index (CRI) used a technological solution to match different types of data with individual residents (allowing the council to have a single point of view for each resident’s data).

The CRI has been used for a number of purposes, including detecting fraud and managing the electoral roll. For instance, the index was able to identify 752 council properties that could have been illegally sublet. The council estimated that a quarter of these properties were reclaimed, saving approximately £18,000 per property and £3.4 million in total. The CRI was also able to validate 80% of data from the electoral roll (which is higher than the 50% rate of the Department for Work and Pensions, which usually validates the council’s electoral data). This increased match rate resulted in less manual checking, which saved Camden council £25,000.

Poole County Council

Poole Borough Council has recently moved towards using cloud-based services. They highlighted three main drivers for this change: complying with the Cabinet Office’s Cloud First Directive; improving the agility of services; and making the necessary savings to the information and communications technologies (ICT) budget. The move has already saved the council £60,000; with an additional £750,000 worth of savings possible over the next three years.

Conclusion

Local council leaders may be anxious about making the case for investment, but investing in digital should be considered as a necessity, rather than a luxury, for meeting growing citizen demands with fewer resources.

These are just a few, of the many examples, of how local councils have benefited from digital transformation.


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Further reading: if you liked this blog post, you might also want to read our other posts on digital

The rising price of checking in: is there a case for visitor taxes, or will business fund tourism development?

Tourism has a big impact on the UK economy. Figures from the World Travel and Tourism Council show that:

  • The total contribution of travel and tourism to UK GDP was £187.7bn in 2014, and is forecast to rise to £263.9bn in 2025
  • In 2014 travel and tourism directly supported 5.7% of total UK employment
  • Visitor exports from the UK generated £27.4bn (5.6% of total exports) in 2014
  • Travel and tourism investment in 2014 was £13.0bn (4.2% of total investment).

However, tourism development comes at a price, and often the burden falls on local government. Museums and galleries require year-round maintenance; organising, policing and cleaning up after major events can generate significant costs, and spreading the word about an area’s attractions can be expensive. At the same time, responding to the environmental impacts of tourism – from waste management to traffic congestion – can put additional strains on local budgets that are already under pressure from austerity measures.

Which is why some councils have been revisiting the idea of taxing the tourist.

A case for local tourism taxes?

In some of the world’s major cities, accommodation taxes for overseas tourists have become commonplace:

  • Paris charges a city tax based on the grading of the hotel and the part of town it’s in
  • New York bases its hotel tax on a formula of a set amount based on the room value
  • Berlin levies a tax of 5% of the room rate, but has a business traveller exemption

In the UK, accommodation taxes have failed to gain widespread support. The 2007 Lyons Inquiry into the role, function and funding of English Local Government floated the idea of a local visitor tax to be levied by local authorities.

“… in some areas there may be a case for a tourist related tax, developed in partnership with local businesses and residents – possibly through an annual bed licensing scheme levied on operators, or alternatively by directly levying the tax on overnight visitors.”

Both the Labour government and the opposition parties made it clear that they would not be taking the Lyons recommendation any further.

However, the recession of 2008 and subsequent budgetary pressures on local government have forced local authorities to find additional sources of revenue to support tourism development.

  • In 2015, Camden Council was reported to be looking at adopting a £1-a-night bed tax, similar to charges used in Paris, Berlin and Barcelona. It was estimated that the additional charge could raise £5m a year which could be used for additional street cleaning in popular tourist areas.
  • Edinburgh City Council proposed the introduction of a tourist tax to help pay for major events, such as the city’s world-famous arts festivals and Hogmanay celebrations.

In 2013, the London Finance Commission suggested a tourism tax could have particular potential in London because of the size and needs of the capital’s leisure and tourism industry:

“If the city’s cultural, tourist and  entertainment industry are to flourish, there is a powerful argument for a levy that could then be reinvested in marketing and urban realm improvements.”

 The tourist sector’s view

The UK’s tourist industry is strongly against imposing additional charges on tourists, arguing that VAT and the air passenger levy already make the UK one of the most expensive tourist destinations in Europe.

Edinburgh’s proposed tourist tax provoked strong opposition from the industry. A spokesman for an alliance of 250 Scottish tourism businesses and organisations said:

“We are already contributing a huge amount to the economy. It is too easy to take a swipe at us. Scotland is already an expensive place to come and visit because of the value of the euro at present. A tourist tax would simply add further expense for the visitor coming here.”

Another way forward?

Although there is support in some local authorities for an accommodation tax on visitors, the powers to impose such taxes would require new legislation, which in the present political climate is unlikely.

An alternative route to finding additional funding may be found in the idea of Business Improvement Districts (BIDs). These are business-led partnerships which are created to improve the business environment of a commercial area through, for example, improvements to infrastructure and services, public safety, promotion and marketing. The Centre for London has suggested that the BIDs idea could be further developed to create Tourist BIDs, or T-BIDs. In the United States, T-BIDs have been credited with reshaping the tourism landscape and boosting visitor numbers by specifically funding tourism development.

In 2014, the UK’s first T-BID was established when six Highland Council wards voted to establish the Loch Ness and Inverness Tourism BID. Further T-BIDs have also been proposed in Birmingham and Torbay, and it appears that Edinburgh is now also thinking along these lines. The idea is not without its critics, and some businesses have expressed concern that it may amount to a “backdoor tourism tax.”

There are no quick fixes to the challenge of financing tourism development, but if the UK’s visitor economy is to continue growing, the public and private sectors need to continue exploring funding models that meet escalating demands.


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Further blog posts from The Knowledge Exchange on economic development:

Cycling safety infrastructure and awareness: UK and beyond

Bicycle lane

by Laura Dobie

With governments facing challenges such as climate change adaptation, rapid urbanisation and congestion in cities, and increasing levels of obesity, it is unsurprising that the promotion of active travel is a growing preoccupation in transport policy in the UK and internationally. Continue reading