The World Cup 2014 is great for many things but public health isn’t one of them

football and beer sign

Used under a Creative Commons license from Flickr (source)

by Steven McGinty

This month, the world’s attention has been unequivocally focused on Brazil, with the start of the 2014 World Cup. For many, the arrival of the #WorldCup has been four years in the waiting. However, for some, the potential negative consequences of the World Cup are of great concern.

Two of the main organisations to make their viewpoints known are Alcohol Concern and the BMJ. They both highlight that the increased consumption of alcohol will be damaging to public health, with increases both in alcohol related violence and emergency admissions. The medical evidence on irresponsible drinking seems clear enough, but the question is, what can be done to prevent this? Continue reading