Engaging the ‘silent majority’ in planning: is digital the answer?

It has long been a concern that traditional planning consultation methods do not adequately capture the views of the majority.

Instead, they tend to be dominated by individuals with certain characteristics – typically older people or retirees, with high disposable income and social capital, and the time and means to attend in person.

This is partially because traditional planning consultation methods, such as public exhibitions, mainly involve individuals physically attending events at pre-specified places and times.

Younger people, students, people with disabilities, and working families with or without children, may find it difficult to attend and engage with such consultation methods.

In addition to this – people are also more likely to engage with the planning system when they are opposed to something.  Research by Shelter found that people opposed to local housebuilding were three times more likely to actively oppose an application than supporters were to actively support it (21% compared to 7%).

However, the majority of people surveyed were actually supportive or neutral regarding local house building.  This means that in many cases, there is a ‘silent majority’ – people whose voices are not being heard by the planning system.

This ‘silent majority’ often includes young people and others who may have the most to gain from new housing, employment and other benefits created by local developments.

In the rest of this blog, we consider the potential of social media and digital apps to make the planning system more accessible, inclusive and representative.

The potential of social media

Social media is everywhere – and as such it has a huge potential to reach and engage people from all walks of life.

Through adverts or posts in relevant groups, information about developments can be shared, with likes and comments providing feedback.  Short questionnaires or polls can also be administered to help gauge public opinion on a range of matters, such as locations, layouts and designs.

At present, social media is not a widely used planning consultation method – however, there is support for it to become so.

In 2016, a YouGov survey explored local councillors’ attitudes towards the use of social media during public consultation.  It found that:

  • 75% of councillors felt that social media was an important or very important engagement tool
  • 74% believed that social media would add value when reviewing planning applications
  • 60% felt that developers should be doing more to engage with local communities through social media
  • 60% believed social media will increase in importance as a public engagement tool over the next three years

It has been argued that social media is a much more relevant way to share information and consult on development proposals, particularly for young people.

It also has the potential to help overcome many of the time and accessibility barriers that prevent people from attending traditional ‘time and place’ consultation events.  And it has an incredible potential reach too – with Facebook having a total of 44 million active users and Twitter 14 million.

There are, however, some concerns – particularly regarding the verification of an individuals’ locality and the public management of negative comments, particularly as users can remain anonymous.  The potential for cyberactivism against a development and the spread of ‘fake news’ are also concerns.  Social media training would no doubt be required for those using social media to consult on developments.

Innovative apps

In addition to social media, digital apps offer an exciting new way for people to engage with the planning system.

Hailed as ‘Tinder’ for urban planning, CitySwipe is a new digital tool being used in Santa Monica’s downtown area to learn citizens’ preferences and concerns about the city’s urban core.  It enables local residents to swipe left or right to indicate their preferences regarding various different urban development scenarios.  For example, users may be asked to choose between different types of outdoor seating.  The app also covers attitudes towards things such as walking, bike lanes, housing and other such areas of interest to urban planners.

If CitySwipe is Tinder, then TrueViewVisuals can be likened to the Augmented Reality (AR) mobile gaming app ‘Pokémon Go’.  AG is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view of both.  TrueViewVisuals makes use of this to enable users to use their mobile device to view proposed developments in existing locations and is thus particularly useful in assessing their potential visual impact.

Bootlegger is a mobile app originally designed to film live music, which is now also being applied to the urban planning context.  It enables users to collaborate and share their footage with others, and edit them into a single video.   In Berwick-upon-Tweed, Bootlegger has been used to enable members of the public to make their own ­films regarding planning proposals and the neighbourhood area and share them with others.

ChangeExplorer uses location data to provide users with ‘push notifications’ when they enter a geographic location that is subject to redevelopment plans.  Users can then view and comment on the plans, making it much easier for local residents and visitors to have their say on planning decisions.  It has been used successfully by North Tyneside Council, where it was found to be “an effective tool in encouraging participants to think about what they would like to change and for them to feel empowered in raising relevant issues”.

Enhance and evolve

These are just a handful of the ways in which technology can be used to engage young people and others within the ‘silent majority’.  It is an area which is developing all of the time – as recent reports by the Scottish Government, Future City Catapult and the RTPI show.

It also comes at a time where there is wider discussion of the need to make planning more inclusive.  In order to do this, it is essential that the views captured by planning consultations truly represent the needs and preferences of all local residents.

Of course, online engagement cannot replace the need for traditional consultation approaches and techniques entirely.  Instead, they should complement one another, offering both an enhancement and an evolution of the current planning system.  And in doing so, the planning system can meet both the needs and expectations of an increasingly digital world.


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Turning the tide on perceptions of value: what do students think value for money really means?

A little over a year and half since we last wrote about the value of higher education (HE), which highlighted a downward trend in perception of value, it would seem the tide may be turning.

As we previously highlighted, one of the headline findings of the Higher Education Policy Institute’s (HEPI’s) 2017 Student Academic Experience Survey was falling perceptions of value for money, with the percentage of students perceiving university not to be value for money almost doubling in the previous five years. But the 2018 survey highlights a distinct turnaround, with students reporting “statistically significant improvements in perceptions of value for money from their higher education experience.” Could this be the start of a new trend?

‘Promising upturn’

Among the main highlights of the 2018 survey, which describes a “promising upturn”, include:

  • 38% of students in the UK perceive ‘good or very good’ value from their HE course – an increase of three percentage points from last year’s survey, reversing a five-year downward trend
  • fewer students studying in the UK (32%) perceive ‘poor’ or ‘very poor’ value, compared with 34% in 2017
  • there is a clear, statistically significant, improvement among students from England, representing the largest number of students, where 35% report ‘good’ or ‘very good’ value
  • there has been an improvement among students domiciled in Scotland (though not statistically significant) where 60% of students surveyed perceive ‘good’ or ‘very good’ value, continuing to report the most positive opinions overall, while students from Wales and EU students studying in the UK report similar perceptions of value as last year, 48% and 47% respectively. Perceptions of value in Northern Ireland remain in decline – albeit not statistically significant
  • Students at institutions which secured a Gold award in the Teaching Excellence Framework are more likely to perceive they have received good value, but there is no noticeable difference on this measure between Silver and Bronze-rated institutions

While it should not be forgotten that almost a third of students still perceive poor value, which remains a concern, this reversal of a five-year trend is undoubtedly encouraging. Moreover, what makes the latest HEPI survey particularly interesting is that for the first time, it includes evidence on what lies behind these perceptions.

What does value for money mean?

As our previous blog showed, the increasing cost of HE has contributed to the decline in perceived value for money as many believe the financial cost is not worth the career prospects. But it isn’t all about the financial element, although, as has been previously argued, perceptions of quality are not always clearly articulated. To help make things clearer, the latest survey incorporates new sections on: what factors relate to good or poor value, happiness with subject choice and experiences of different ethnic groups.

These new sections provide greater insight into just what students perceive as value for money. Interestingly, when asked about what factors influence their perceptions of value (chosen from a pre-defined, randomised list), 68% of students who felt they received ‘good’ or ‘very good’ value for money regard teaching quality as the most important factor behind this, followed closely by course content (67%) and facilities (62%).

None of the top five reasons for perceiving ‘good’ or ‘very good’ value related to financial cost, whereas price dominated the list for poor value where two out of the five most popular answers related to cost – tuition fees (62%) and cost of living (37%). The survey suggests that these findings indicate that cost and value are difficult to separate in the minds of students and that a perception of value for money can be difficult to attain given the level of current fees.

Career prospects and campus environment and university buildings were also cited as significant factors driving good value. This suggests that investment in the physical environment should be included among other priorities, given its status as a ‘major contributor’ to the student experience.

No time for complacency

Despite these promising findings about the student experience, there are still real concerns. Perhaps somewhat worrying is the finding that past gains in teaching quality have not been built upon, with students’ ratings of teaching staff down slightly on last year. Given the importance of teaching quality in perceptions of value, if this does not change it could very well contribute to a return to the downward trend in value perceptions.

Other concerns highlighted by the survey, include  perceptions of the wellbeing of students, which remain relatively low and continue to fall. In addition, some ethnic minorities tend to experience barriers and have lower perceptions of value.

As highlighted by Nick Hillman, Director of HEPI and a co-author of the report, the survey “exposes the areas where improvements are needed.” He also argues that “institutions have to work harder to ensure all students are catered for in full.”

Nevertheless, the survey emphasises that the fact the student experience remains positive should be recognised, particularly given the level of financial burden that students take on and the widening range of alternative routes available. Hopefully, the next survey will reveal a continuation of the upward trend in perceptions of value.


If you enjoyed this blog post, you may also be interested in some of our previous posts:

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It’s National Writing Day! But writing enjoyment is in decline, finds new survey

Today is National Writing Day, an annual celebration to inspire people across the UK to get writing. But this year’s annual literacy survey from the National Literacy Trust has found that children and young people’s enjoyment of writing and how often they write is in decline, suggesting that more action is needed to inspire this section of society.

Worryingly, the survey highlights that daily writing levels have been falling since 2014, and this year the Trust recorded the lowest levels of daily writing since they began asking this question in 2010 (27.0%).

What do the figures show?

Based on a survey of 47,786 children and young people aged 8 to 18 between November 2017 and end of January 2018, key findings include:

  • only half of children and young people enjoy writing very much or quite a lot (49.2%);
  • less than 1 child in 5 writes something that isn’t for school on a daily basis (17.3%);
  • more girls than boys enjoy writing (57.4% vs 40.9%) and write daily (19.9% vs 14.3%); and
  • younger children enjoy writing almost twice as much as their older peers (68.5% of 8 to 11-year-olds, 46.5% of 11 to 14-year-olds, 36% of 14 to 16-year-olds).

The percentage of children and young people who enjoy writing either very much or quite a lot decreased by 1.5 percentage points between 2016 and 2017/18, following the highest levels of writing enjoyment recorded in 2016.

Most children and young people do, however, write things on a regular basis with the use of digital technology. Most respondents said they write text messages (88.1%) and instant messages (77.8%) in their free time at least once a month, followed by short stories/fiction (44.1%) and song lyrics (35.8%). One in six children also engages in online fiction writing (such as Movellas, Wattpad) at least once a month.

This is perhaps no surprise, given the digital age we live in. However, concerns have been raised over the impact increasing use of digital technology is having on children’s ability to write. Could this be attributable, at least in part, to the declining enjoyment of writing?

Initiatives to inspire – can the World Cup help?

In an attempt to stem the decline and help inspire children and young people once again in the run up to National Writing Day, the Trust has launched a series of programmes. Drawing on the excitement surrounding the 2018 FIFA World Cup in Russia, a range of football-themed activities, competitions, teaching resources and lesson ideas have been created to boost literacy this summer. These include:

The hope is these activities will inspire more children and young people to get writing, both within the classroom and outside it.

Previous years’ activities that have drawn on the influence of football and major sporting events suggest that these activities may well achieve their aim. Following a writing competition around the Women’s FA Cup last year, teachers said their students’ enthusiasm for writing (80%), motivation to write (76%) and confidence in writing (68%) had improved.

Similarly, the Premier League Reading Stars (PLRS) programme has had a significant impact on pupils’ reading attainment. In Christ’s School in Richmond upon Thames, 80% of pupils made more than expected progress after taking part. Commenting on the success of the programme in Girlington Primary School in Bradford, Assistant Headteacher, Daniel Walker, noted:

 “Two boys made two sub levels of progress, which is the equivalent of more than a year’s expected progress in one term. One boy made dramatic progress of a whole level (3 sub-levels) in a term.”

Final thoughts

There is universal agreement that writing is important, particularly for young people, in terms of engagement and development. Even the respondents to the Trust’s survey agreed with statements highlighting the functional aspect of writing – 77.6% of children and young people agreed that writing will help them learn more and 74.7% agreed that the more they write, the better their writing becomes. Over half also agreed that they will get a better job if they are good at writing.

The fun aspect of writing, on the other hand, fared less well. Only 41.6% agreed that writing is fun, and only 34.0% agreed that writing is cool. Indeed, it has been argued that there is a need for greater emphasis on writing for pleasure. With their focus on the more fun aspects of writing, perhaps the recent programmes from the Literacy Trust and other similar programmes can help turn these statistics around.

And when next year’s National Writing Day comes around, hopefully we will be highlighting a rise in writing enjoyment.


If you enjoyed reading this, you may be interested in our previous post on writing and mental health.

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Tourism – is it “killing neighbourhoods”?

deck chairs at the seaside

By Heather Cameron

Today is World Tourism Day (WTD), the aim of which is “to foster awareness among the international community of the importance of tourism and its social, cultural, political and economic value.”  (United Nations)

Commencing on 27 September 1980, WTD is celebrated each year with fitting events based on themes selected by the United Nations World Tourism Organisation (UNWTO) General Assembly. The theme for 2017 is the International Year of Sustainable Tourism for Development. The UNWTO says tourism can contribute to all three dimensions of sustainable development – economic, social and environmental – as well as the 17 UN sustainable development goals. It argues that in addition to driving growth, the tourism sector also improves the quality of people’s lives.

However, a recent wave of anti-tourism protests across Europe suggests some disagree.

Anti-tourism sentiment

Much of the focus of anti-tourist sentiment during the summer has been in Spain, where a record 75 million foreign tourists visited last year – up 10 million on 2015. Catalonia hosted more visitors than any other. Estimates suggest an extra 30 million people descended on Barcelona, where radical groups have been reported slashing tyres of rental bikes and a tour bus. The tour bus was also reportedly adorned with the slogan “tourism is killing neighbourhoods.

As the number of tourists has been growing exponentially, so too have the tensions over this surge, coupled with the impact of holiday lets on the local housing market and thus local communities.

Majorca has also experienced protests from citizens against mass tourism. Here concerns have been raised over the number of drunken visitors and the rental of apartments to non-locals, reducing the number of places for locals to live and driving up house prices.

Rising rents and the impact on the environment have been cited as of particular concern among local communities.

Social and environmental impacts

Such concern is by no means a new phenomenon.

A 2012 report on the impacts of tourism on society found that while tourism generates both wealth and jobs, it has also been seen to have negative impacts on socio-cultural values and environmental assets of host communities.

At the same time as bringing people from different backgrounds, cultures and traditions together, due to globalisation, it is argued, tourism has led to many communities losing their cultural identity and giving way to a ‘Disneyfication’ of their town or village.

And while tourism has contributed to the creation of national parks and protected areas, it has also been blamed for increased pollution. According to the United Nations Environment Programme (UNEP), the three main environmental issues of tourism are the depletion of natural resources, pollution and physical degradation.

It is suggested that the main problem emanating from these impacts is that the host community picks up the tab for any damages to the environment and local culture.

Tourism clearly generates a variety of consequences, both positive and negative. It is therefore something that requires careful management.  As the 2012 report concludes, “Tourism development should be part of an economic development and must be done in a manner that is sustainable.”

Sustainable tourism

The focus of this year’s World Tourism Day therefore seems particularly apt. As the World Travel and Tourism Council (WTTC) has highlighted, this provides a unique opportunity for travel and tourism to come together to address the challenges set out in the UN’s sustainable development goals, and for the sector to address the issues of climate change, physical degradation and disruption that leaders from both inside and outside of tourism consider to be of the highest priority.

Progress has certainly been made, as the WTTC has reported:

  • travel and tourism companies were 20% more carbon efficient in 2015 than they were in 2005;
  • the sector is on course to reach a target of cutting CO2 emissions by 50% by 2035; and
  • the sector is on course to reach the target of 25% reduction by 2020.

However, as the recent anti-tourism sentiment indicates, more needs to be done to manage growth in a sustainable manner.

Final thoughts

Sustainable planning and management is clearly important to ensure the long-term viability of the tourism industry. And as the sector represents 10.2% of global GDP and supports 1 in 10 jobs globally, it is too important not to get right.


If you enjoyed reading this, you may also like to read some of our other tourism-related articles.

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Who am I? The importance of life story books for looked after children

paper family on hand

By Heather Cameron

Every adopted child in the UK should have a life story book – an account of a child’s life in words, pictures and documents containing information on the child’s birth family, care placements and reasons for their adoption – which is given to them and their new family when preparing for a permanent placement.

Local authorities have a statutory duty to create life story books for all adopted children, providing them with a sense of identity and understanding of their early life before adoption. They are a well-established practice in the UK and most local authorities provide guidance on preparing them.

However, research has found that the quality of life story books varies hugely.

Variation in quality

The research, conducted by the Voluntary Adoption Agency, Coram, in collaboration with the University of Bristol, focused on adopters’ perspectives on their children’s life storybooks, which it identified as lacking from the academic literature.

Although adopters welcomed the idea of life story books, they were critical of their execution. And despite accounts of positive experiences, there was a broad consensus that:

  • many books were of poor quality;
  • children had been poorly prepared to explore their histories;
  • adoption professionals and agencies did not seem to prioritise life storybooks; and
  • adopters felt poorly prepared in how to use and update life storybooks with their children.

While 40% of adoptive parents said their books were ‘good’ or ‘excellent’, a third said they were ‘terrible’.

Issues were raised around lack of communication, opportunity to provide input and what was included in the books. One adopter said “We did not have the opportunity to discuss but what I would have said was this is rubbish – all of it is rubbish”. Another said “I can never show my daughter hers because there is stuff in there that I don’t ever what her to see”.

Another theme to emerge was an excessive focus on the birth family, foster family or social worker rather than the child, and the use of inappropriate language.

For those who regarded their books in a positive light, they believed the story was told well, was age appropriate and honest, and didn’t construct a ‘fairy tale’ that would give the child an unrealistic view.

Invaluable

For adopted children, life story books can be key to providing details of their history and background, providing continuity in their life histories and preparing them for a permanent placement.

Often, they are the only thing an adopted child has by way of personal, accurate and detailed information on their past. As one mother commented on the importance of birth photos, “It’s all they have left of their own babyhood”.

Done well, they can be invaluable, as described by one adopter:

‘a good quality life storybook builds a bridge back to that huge part of her that we didn’t see and it is her main link to her past’

It has therefore been argued that life story work should be prioritised and appropriate support provided.

Ingredients for success

Coram’s research highlighted several key things for successful life story work; one being having staff dedicated to life story work.

Bournemouth has been highlighted as an example of good practice for their life story work. Their separate adoption department appointed a dedicated family support practitioner to take on responsibility for the life story books for children adopted in Bournemouth.

In 2012, the council received an ‘outstanding’ rating by Ofsted and was named as joint adoption service of the year.

Also highlighted by the research, was that gaps in the narrative were not helpful, and support for adopters is paramount, as is training for social workers.

To improve the quality of life story work across the board, Coram’s report urges adoption agencies to make considerably better use of life story books and invest in improved training for professionals, while monitoring the quality of books produced and providing better access to support and guidance for adopters to engage in such important work with their children over time.

Bournemouth illustrates the importance of doing life story work well. And as the research concludes, “linking a child’s past and present is crucial ‘bridging’ work in enabling permanence in placements”.


If you enjoyed reading this, you may also like our previous articles on kinship carers and the value of foster care.

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The disability employment gap – what needs to be done to change employer attitudes to disability?

Disabled parking (1).jpg

By Heather Cameron

‘Employment rates amongst disabled people reveal one of the most significant inequalities in the UK today’ (The work, health and disability Green Paper, 2016)

The government’s recent green paper highlights the extent of the disability employment gap in the UK, showing that less than half (48%) of disabled people are employed, compared to 80% of the non-disabled population.

Despite an increase in the number of disabled people in work, this employment gap between the disabled and non-disabled population has remained largely static at around 30 percentage points for the past decade. There are nearly four million disabled people in work, but research has shown that more disabled people have fallen out of work than moved into work, while the rest of the population has experienced movement in the opposite direction.

The government’s manifesto ambition is to halve the disability employment gap by 2020 – equivalent to 1.12 million more disabled people in work – but at the current rate of progress, it has been suggested that it would take more than 200 years for the employment gap to halve.

At a time when the UK’s employment rate is at its highest level since records began, with almost 75% of the working population in work, this is a disheartening statistic.

Barriers

This suggests that disabled people continue to face significant barriers to work. Some that are regularly cited, include:

  • physical barriers such as access to transport and accessibility within places of work;
  • a skills and qualifications gap between the disabled and non-disabled population, with disabled people only about half as likely to go to university as non-disabled people, and less likely to take up an apprenticeship;
  • insufficient support for disabled people;
  • insufficient support for employers; and
  • employer attitudes.

Employer attitudes have been cited as an ongoing issue which appears to stem from a lack of awareness and understanding.

A recent survey of recruiters found that 95% said companies are ‘fearful’ or ‘unsure’ about hiring disabled people. And analysis from disability charity Scope, suggests that employer attitudes haven’t improved over the last four years.

A new report from the Work and Pensions Committee found that many employers are not sure of their Equality Act duties, or are unwilling to make adjustments for disabled employees. It also suggested that there may be ‘discriminatory or unhelpful attitudes’ about the capabilities of disabled people.

Employers’ views

Indeed, employers themselves have highlighted the challenges of employing disabled people. Recent research from Disability Rights UK, which surveyed businesses from across the UK, reveals that one in 10 businesses believe they are unable to employ disabled people.

It also found that the biggest challenge to employing disabled people is that applicants aren’t always willing to be open about their disability, with around half of respondents (47%) saying that it would help if job applicants were more willing to be open about their health condition. Other challenges highlighted include:

  • fellow staff or line managers not having sufficient training to support disabled colleagues, and the lack of accessibility of some businesses for people with certain types of impairments;
  • concern that disabled people are more likely to take time off work;
  • difficulties in discussing the management of disabilities;
  • the cost of modifying equipment, making it expensive to employ disabled people; and
  • concerns that disabled people will claim discrimination if the job does not work out.

Such concerns are often misplaced, however. The survey indicates that businesses feel constrained by a lack of information about the adaptions they may need to make, and the support available to them. It seems that not enough people are aware of Access to Work, the government scheme that provides grants for adjustments to support people with disabilities or health conditions in employment.

And not all attitudes were negative. The vast majority (84%) of respondents said that disabled people make a valuable contribution to the workplace; and more than four-fifths (82%) considered disabled people as productive as non-disabled staff.

Final thoughts

The research clearly demonstrates that more needs to be done to tackle the disability employment gap. The Work and Pensions Committee report concludes that the government will stand little chance of halving the gap unless employers are fully committed to taking on and retaining more disabled people.

In particular, a transformation in attitudes to disability employment and support for disabled people will be required.

As the government’s green paper argues, “real and lasting change will only come about if we can also address negative cultural and social attitudes about disabled people and people with long-term health conditions.”


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Is 20 plenty? The evidence for lower speed limits

20mph

Image from Flickr user Edinburgh Greens via Creative Commons License

By Donna Gardiner

This week (18-25 May) it’s Walk to School Week – where parents and children are encouraged to leave the car at home and experience the benefits of walking to and from school.

The campaign is particularly important given recent evidence which suggests that the number of children who walk to school is falling. The most recent Department for Transport National Travel Survey found that only 42% of children walked to school regularly in 2013, compared to 47% in 1995/97. Indeed, Britain has one of the lowest levels of children walking or cycling to school in Europe.

A recent YouGov survey of 1,000 parents of five- to 11-year olds in Great Britain found that speeding traffic was the main reason that parents no longer let their children walk to school. In particular, 39% felt that school-run traffic was dangerous. Almost two-thirds reported that they would like to see car-free zones outside both primary and secondary schools, as well as 20 mph speed limits in surrounding areas.

20 mph limits and zones

The introduction of 20 mph speed limits and zones has received widespread interest of late, with a number of large schemes, such as the one planned in Edinburgh, capturing the headlines. The Edinburgh scheme is particularly notable for its scale. It covers over 80% of the city’s roads – effectively making 20 mph the default speed for all of its urban areas. Implementation is due to start in late 2015.

At the other end of the UK, the London Borough of Hackney has this week begun the rollout of its own 20 mph scheme, through which more than 99% of the borough’s roads will become subject to 20 mph limits by October 2015.

The Edinburgh and Hackney schemes join a host of others across the UK, including those in inner London, Liverpool, York, Bath, Bristol, Manchester, Newcastle, Brighton, Oxford and Glasgow.

Support for further implementation

Numerous campaign and road safety groups have called for the greater implementation of 20 mph zones and limits across the UK, including the Royal Society for the Prevention of Accidents (RoSPA), Sustrans, the Campaign for Better Transport, CTC – the national cycling charity, 20’s Plenty for Us, The Slower Speeds Initiative and the European Transport Safety Council (ETSC).

The UK Government have also shown support for the wider implementation of 20 mph zones and limits. In 2013, they published revised guidance to make it easier for local authorities to implement 20 mph limits and zones in their areas, and earlier this year, new guidance which further supports 20 mph limits was published by Transport Scotland.

There is also clear evidence of the public’s desire for lower speed limits. A recent YouGov survey found that the majority of respondents supported the introduction of 20 mph speed limits in residential streets (65% support or strongly support) and busy shopping areas and busy streets (72%). Improved road safety and children’s safety were the key reasons for this, along with other reasons – such as making our streets more pleasant to live in, encouraging more walking and cycling, reducing noise and improving the quality of life.

The YouGov survey echoes the findings of the British Social Attitudes Survey 2013, which found 68% of people to be in favour of 20 mile per hour speed limits in residential streets.

Talking of the Hackney scheme, Cllr Feryal Demirci, Cabinet Member for Neighbourhoods and Sustainability, Hackney Council neatly summarises the anticipated benefits of 20 mph zones:

“We strongly believe this 20 mph rollout will be better for everyone. It will mean a safer, calmer and more liveable neighbourhoods for all residents, leading to more walking, cycling and playing outside, which in turn will have a positive impact on health and the community.”

Evidence of the benefits

But does the evidence support these anticipated benefits?

One of the most commonly cited benefit of lower speed limits is improved road safety, resulting from a reduction in the number and severity of collisions. There is widespread evidence that this is the case – for example, research published in the BMJ in 2009 concluded that 20 mph zones were effective measures for reducing road injuries and deaths. Specifically, their introduction was associated with a 41.9% reduction in road casualties, with the effect being greatest in younger children and for the category of killed or seriously injured casualties.

Similar findings have been reported elsewhere, for example, in a review of evidence reported to the London Road Safety Unit, in research by the DfT and by the SWOV Institute for Road Safety Research.

There is also evidence that lower speed limits may help to tackle health inequalities. This is because children and young adults are more at risk of road traffic accidents within poorer localities than in richer urban neighbourhoods. Indeed, in January 2014, Danny Dorling, Halford Mackinder Professor of Geography at the University of Oxford, went as far as to claim that implementing 20 mph speed limits was the main way in which local authorities could effectively improve the health of the local population and reduce health inequalities.

Similarly, research published in the Journal of Public Health in 2014 reported that targeting 20 mph zones in deprived areas may be beneficial. It also concluded that “20 mph zones and limits were effective means of improving public health via reduced accidents and injuries”.

Improved public health is another often cited benefit of lower speed limits. Evidence from Bristol and Edinburgh demonstrates that 20 mph zones do indeed encourage increased levels of physical activity, including walking and cycling, and there is also evidence that they improve resident quality of life, through increased opportunities for social interaction and less noise and air pollution.

The reduced levels of pollution also mean that lower speed limits can be better for the environment.

Finally, there is also some evidence that 20 mph zones may result in increased local economic activity – with improved walking environments having many potential benefits for local business. Research conducted by Living Streets in London also found that pedestrians tended to spend more than those arriving by car.

Driver concerns and attitudes

Despite the evidence in their favour, 20 mph zones are not always welcomed with open arms. There remain a number of concerns about the implementation of 20 mph zones, including fears that they may lead to increased levels of congestion, increased carbon emissions, suffer from a lack of enforcement, increase journey times, and increase emergency response times.

Most of these concerns have been countered by research evidence; however, attitudinal barriers remain. In an analysis of a YouGov survey of public attitudes towards 20 mph zones, Professor Alan Tapp of UWE Bristol, reports that a sizable minority of people (31%) claim that ‘If a 20 mph speed limit is introduced, I may not stick to it’. He also points out that 49% felt that ‘It is just too difficult to stay at 20 mph’ and almost a third of people (30%) thought that 20 mph is an example of a nanny state.

The way forward

So despite the progress that has been made, there is clearly still some way to go before 20 mph limits and zones become a fully accepted part of UK towns and cities. Implementing more 20 mph limits is only the start – it seems that there is also a need for local authorities to tackle the negative perceptions of 20 mph zones held by many drivers in order to ensure that 20 mph limits are adhered to in practice.

Sharing evidence of the positive benefits of 20 mph zones and demonstrating that many of the main concerns associated with them are ill-founded is likely to play an important part in encouraging more positive attitudes, changing driver behaviour, and in turn, make streets safer and more enjoyable for children and adults alike.


 

The Idox Information Service can give you access to further information on improving road safety. To find out more on how to become a member, contact us.

Further reading:

Addressing health inequalities: five practical approaches for local authorities (Perspectives in Public Health, 2014)

Reducing unintentional injuries on the roads among children and young people under 25 years (Public Health England, 2014)

Road safety and public health (The Royal Society for the Prevention of Accidents, 2014)

Achieving safety, sustainability and health goals in transport (Parliamentary Advisory Committee for Transport Safety (PACTS), 2014)

Unlimited aspiration for a calmer city (speed limits) (Local Transport Today, 2011)

Sign of the times (20 mph speed limits in Portsmouth) (Parking Review, 2010)

Review of 20 mph zone and limit implementation in England (Department for Transport, 2009)